Bio
Credentials
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Accreditation in Public Relations (PR)
Public Relations Society of America (PRSA)Sep, 2012- Apr, 2026
Experience
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HDR
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Ann Arbor, Michigan, United States
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Strategic Communications Manager
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Jun 2022 - Present
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Ann Arbor, Michigan, United States
Working with clients across the U.S., I leverage the strong team of creatives within HDR to provide strategic communication services. HDR Strategic Communications services ensure projects stay on task and are enhanced by engaging community voices and partnerships.My expertise includes:- Collaborative community engagement - Group and team building facilitation - Training facilitation - PFAS and LCRR education and communications planning- Strategic Plan and Communications Plan development - Stakeholder Involvement Plans (SIPs)
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United States
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Education Administration Programs
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700 & Above Employee
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Executive Director for Communications and Family Engagement
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Jul 2018 - May 2022
* Strategically create and support all District communications, including email, print and virtual newsletters; social media; in-person feedback sessions and survey engagement. * Coordinate strategic planning and action sessions with staff, students, parents and community members. * Develop strategic communication plans and execute in crisis, including internal and external communication programs. * Develop and implement communications plans for sensitive situations, including talking points, media statements, internal communications and Q&As. * Lead information sessions and collaborative action sessions with staff and community. * Provide counsel and support to executive and mid-level leadership regarding communication, planning, health and wellness. * FOIA, FERPA and COVID point person, streamlining all directives and communications while adhering to legal requirements. * Lead a team overseeing enrollment for the District, including exiting families and finding support for homeless students. * Lead a team of 20 overseeing Community Education programming for residents, including facility rentals.
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Community Outreach and Marketing Facilitator
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Oct 2010 - Jul 2018
* Implemented social media for all schools and the District, creating social media schedules, interpreting analytics and growing engagement. * Launched website, trained all staff and managed content to comply with ADA requirements. * Solicited and generated media-ready content to increase positive messaging to the community. * Cultivated and maintained relationships in the community including government,and business organizations. * Created all content and managed the creation process of all District newsletters, including quarterly publication, marketing materials and monthly staff newsletter. * Coordinated events, internal and external, to bring staff and community together.
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Public Relations Coordinator
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Jan 2002 - May 2015
Developed and coordinated public relations campaigns and led marketing projects. Provided support with advertising, media outreach and online marketing.
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Education Reporter
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Oct 2000 - Mar 2008
Developed, researched and wrote articles related to the local community. Articles included city news, features, health issues, opinions and in-depth news. Additionally served as editor of over 30 calendars and designed newspaper pages.
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Standard Federal Bank
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Troy, MI
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Teller
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Jun 1997 - Oct 2000
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Troy, MI
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Receptionist
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1997 - 1999
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Education
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1997 - 2002Oakland University
Bachelor of Arts - BA, Journalism
Suggested Services
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References
Community