Experience

• 

  Avantax

  • United States
  • Financial Services
  • 700 & Above Employee

  • Head of Digital Strategy, SigniFI Elite Advisor Brands

    • Aug 2023 - Present

    - Lead a team of marketing directors and marketing specialists, serving 16 wealth management firms across the country - Establish team processes and identify tools and solutions for collaboration, client service, compliance and quality assurance- Recruit, train and develop marketers- Serve as digital consultant and strategist across the SigniFI team - Serve as a thought partner and collaborator with marketing directors for strategic planning, reporting and issue resolution- Lead relationships and develop strategies for select wealth management firms- Develop content strategy, write blogs, manage websites, lead email marketing, execute media outreach and social media content creation for firms

  • Marketing Director, SigniFI Elite Advisor Brands

    • Oct 2022 - Aug 2023

    - Operating in an agency model, I served as account service lead and marketing strategist to develop long-term marketing strategies for wealth management firms targeting end clients- Led research and strategic projects for wealth management firms to elevate their brand presence both online and in their communities - Identified target personas for marketing efforts and represented the voice of the consumer in advisor communications- Developed brand standards for firms, executed and oversaw the implementation of marketing plans- Developed content strategy and wrote blogs, led email marketing and created social media content for firms - Led and executed website strategy and content creation- Researched and executed community sponsorship and speaking engagement opportunities for leadership- Led strategy and outreach for earned media coverage for wealth management firms

• 

  Saxum

  • Director, Digital Strategy

    • May 2021 - Sep 2022

    Oversaw and led a team to develop and implement integrated digital strategies and plans that reach clients’ communication objectives, ensuring quality across all digital offerings. Expertise includes digital strategy, data analysis, social listening, digital audits, editorial planning, content development, community management and more.Clients included Walton Family Foundation, George Kaiser Family Foundation, Evergy Energy Partners, Oklahoma Cancer Specialists & Research Institute, Tulsa Remote, National Conference on Race & Ethnicity, and more.

• 

  Walton Family Foundation

  • Sr. Communications Officer, Digital Media

    • May 2015 - May 2021

    Developed a digital strategy that increased social media audiences by more than 1,400%; advised executive leadership on broader communications strategy based on data-driven insights and trends; led cross-functional teams and working groups to advance digital communications goals; responsible for editorial and creative vision for digital properties, including blog content, videos, photography, graphic design and social media copy; focused on continuous improvement of online user experience, including leading the redesign of waltonfamilyfoundation.org and launching the foundation’s first blog.

• 

  Walmart

  • Director, Digital Content

    • Apr 2014 - May 2015

    Produced daily editorial and creative content for the Walmart blog; managed the design, creation and launch of the Walmart blog; led a creative team to develop visual assets for Walmart's social media channels.

  • Sr. Manager, Digital Content Strategy

    • Dec 2011 - Apr 2014

    Content and technology manager of Walmart's corporate website (corporate.walmart.com). Led the redesign of the corporate website, managed a team of writers to create fresh content, oversaw creative development, led the creation of a custom content management system and improved search engine optimization.

  • Manager, Web Content & Editorial Services

    • May 2010 - Dec 2011

    Managed executive correspondence, wrote talking points and scripts for top executives, led the creation of a public speaking toolkit and messaging for officers and company representatives, completed special writing projects for internal and external websites.

  • Manager, Demand and Crisis Media

    • Jun 2008 - May 2010

    Served as media spokesperson during crisis situations and news stories about Walmart stores, identified media opportunities to protect and improve the company's reputation.

  • Corporate Communications Assistant

    • Apr 2007 - Jun 2008