Experience

• 

  Diffusion Agency

  • Germany
  • Advertising Services
  • 1 - 100 Employee

  • Performance Marketing Manager

    • May 2024 - Present
    • Remote

    Scaling brands by developing and executing integrated SEM strategies across all Bing and Google ads channels (including search, shopping, display, YouTube). Conducting product, market research and keyword research to develop testing roadmaps to align market strategies with brand identity, sales funnel optimization, advertorial integration, promotional offer development, and international market expansion. Defining and achieving ROI and KPI goals through advanced Google Ads management, audience segmentation, shopping feed optimization. Improving campaign performance via A/B testing, consumer insights analysis, and data-driven decision-making.

• 

  Digital Growth Studio

  • Portugal
  • Advertising Services
  • 1 - 100 Employee

  • Performance Marketing Manager

    • Apr 2023 - Apr 2024
    • Lisbon, Portugal

    Led SEM and paid media strategies across Google Ads, Bing Ads, Facebook, Instagram, and Pinterest to increase brand visibility and customer acquisition. Developed brand-aligned campaign assets and enhanced campaign performance through continuous A/B testing and optimization. Implemented advanced tracking systems (Google Tag Manager, Google Analytics) for better consumer behavior analysis and performance reporting. Delivered consistent improvements in ROI and brand engagement through strategic ca

• 

  Teleperformance for Google - Google Vendor

  • Lisbon, Portugal

  • Google Ads Account Manager

    • Mar 2022 - Mar 2023
    • Lisbon, Portugal

    Managed and optimized Google Ads strategies aligned with clients' marketing goals, KPIs and brand positioning. Directed audience targeting and segmentation to amplify brand reach and maximize paid media impact. Cultivated strong client relationships and delivered tailored brand strategies that boosted campaign success and consumer loyalty.

• 

  Moonbow

  • Lisbon, Portugal

  • Digital Marketing Intern

    • Jul 2021 - Nov 2021
    • Lisbon, Portugal

    Executed cross-channel marketing campaigns (Facebook, Instagram, Google) to enhance brand awareness and lead generation. Developed and managed content strategies aligned with brand voice and customer journey stages. Tracked campaign performance and delivered actionable insights to optimize customer engagement and brand storytelling.