Experience

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  ICC Evaluation Service (ICC-ES)

  • Brea, California, United States

  • Vice President, Marketing

    • Jan 2020 - Present
    • Brea, California, United States

    ICC Evaluation Service (ICC-ES) is the industry leader in performing technical evaluations of building products, materials and systems for code compliance. (www.icc-es.org)• Develop strategic business and marketing plans that result in achieving annual revenue goals of $35M+• Create and implement organic and paid advertising campaigns (Digital/Print/Social)• Draft editorial articles, press releases, internal and external communications• Lead various improvement brainstorming sessions – customer retention, revenue generation, digitization and website restructuring• SWOT Analysis and competitive research, apply Design Thinking strategy• Design, coordinate and attend yearly tradeshows and conferences • Budget and trade sponsorship management, contract negotiation

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  [self-employed]

  • Corona, CA

  • Marketing Consultant

    • Apr 2011 - Jan 2020
    • Corona, CA

    • Developed marketing policies and services for clients in various industries, including International Code Council, Combustion Associates, Inc., Hip Hound, Amber's Luxury Pet Hotel & Spa• Designed email communications; organized and promoted events; streamlined website content to increase visibility and engage users, resulting in an increase in services sold• Launched e-commerce site as part of brand expansion from brick and mortar retail location; developed business relationships with key wholesalers; provided key consumer messaging points

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  Markwins Beauty Brands Global

  • United States
  • Personal Care Product Manufacturing
  • 300 - 400 Employee

  • PR, Communications Manager - Lip Smacker

    • May 2016 - Jun 2017

    • Managed communication strategy for LIP SMACKER brand - including daily content calendar (original and user generated), customer and influencer relations, paid advertising, and affiliate programs.• Coordinated with key license partners (Disney, Coca-Cola) on upcoming promotions, co-branding opportunities, and press events.• Initiated and executed brand's monthly sample box program for bloggers, resulting in 2.5MM incremental impressions/month.• Led brand sponsorship of Meghan Trainor Untouchable Tour to diversify brand recognition resulting in 40K new social media followers, 180 PR placements, 143MM impressions and $5.3MM ad value within three weeks.

  • Brand Manager - Bonne Bell, Lip Smacker

    • Jan 2015 - May 2016

    • Worked closely with Marketing Director as part of a cross-functional team focused on aggressive growth strategy for the US market. • Increased e-commerce database by100K new users over a 3-day campaign period. Advertised free item with signup offer via Coupons.com, social platforms, magazine ads and digital affiliates.• Collaborated with Product Development, Creative and Operations teams to complete 2016 and 2017 conversion product launches in National Chain Drug Stores (Walmart, Walgreens, CVS, Target, Kohl’s, etc.)• Managed license partner relationships via business plan development, product approval submissions, forecasting, and serving as main brand contact.• Provided support to sales team by creating custom marketing collateral and presenting key initiatives at retail buyer meetings and industry trade shows.

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  Physician's Formula

  • Industry, CA

  • Retail Marketing

    • Jun 2014 - Jan 2015
    • Industry, CA

    • Led activities relating to account specific promotions, in-store merchandising, and beauty advisor programming• Guided creative art development for POP displays, including briefing graphic designers and printing suppliers and providing critical feedback• Collaborated with Product Development to create consistent brand imaging and copy • Prepared P&L reports to determine viability of custom programs, maintain annual spending budget*Key Accomplishments: Instrumental in launch of new skin care merchandising; managed an average of 6 time-sensitive projects at any given time.

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  Gigi Hill

  • Yorba Linda

  • Marketing Manager

    • Jun 2012 - Jul 2013
    • Yorba Linda

    Gigi Hill is a fashion-forward direct sales handbag company that is driven by empowering women. Designs focus on merging fashion with function, made for the runways of real life. • Developed stylist and consumer communications including e-commerce merchandising, email marketing, social media, video, and print materials – including all copywriting, editing and graphics oversight• Managed creative and technical development of field sales and marketing collateral with internal and external vendors for production, including material for new product launches, lookbooks, website content, and flash sale campaigns• Performed competitive analysis and in-house public relations functions including coordinating media placements (TV, radio, print, web), press kits, press releases, and representation at fashion events*Key Accomplishments: Developed annual marketing calendar to organize and forecast monthly deliverables based on sales promotions, events, and marketing programs to keep department running efficiently.(*Please note Gigi Hill closed its doors in July 2013)

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  HDR Engineering, Inc

  • Irvine, CA

  • Marketing Coordinator

    • Mar 2008 - Apr 2011
    • Irvine, CA

    HDR, Inc. is an employee-owned design firm, specializing in engineering, architecture, environmental, and construction services.• Directed the development, organization, and production of proposal and marketing materials such as presentations, resumes and brochures• Performed significant research and applied knowledge to technical and creative writing• Functioned in a structured in-house marketing department and served as chief liaison between graphics department, technical staff, and support personnel *Key Accomplishments: Became proficient with two new graphics programs within first 6 months; responsible for managing multiple major projects, while never missing a deadline.

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  Added Value

  • Irvine, CA

  • Senior Research Analyst/Project Director

    • Dec 2006 - Jan 2008
    • Irvine, CA

    • Analyzed client customer data to support future marketing planning processes• Evaluated competitive data (sales figures, Nielsen rating points), tracking consumer trends in a particular market- mainly consumer packaged goods• Responsible for final report documentation, graphics, simultaneous project coordination, managing test materials, handling budgets, and preparing presentations*Key Accomplishments: Demonstrated ability to take on tasks beyond the assigned position and advance quickly through executing projects with little or no supervision.

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  Mercury Insurance Group

  • Brea, CA

  • Underwriter

    • 2004 - 2006
    • Brea, CA