Bio
Experience
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Winner Group Ukraine
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Kyiv, Kyiv City, Ukraine
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Senior Marketing Communications Specialist at Volvo Winner Automotive
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Apr 2019 - Jul 2023
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Kyiv, Kyiv City, Ukraine
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АРГО-торговая сеть
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Украина
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Senior Marketing Manager | Deputy Marketing Director
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Jan 2017 - Jan 2019
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Украина
Brand advertising, Sales promotion, CRM, PR, Digital, SMM∙ Developed and implemented long-term and short-term Marketing strategies for the whole company and 18 fashion brands∙ Budget planning, managing and controlling process∙ Coordinating and managing team of 5 people∙ Fully organised store’s openings, shop-events (traffic and sales increase by approx. 20%), events for the media and influencers∙ Sales promotions with the full marketing support∙ Successful market launch of a new fashion brand in Ukraine with integrated marketing campaign (Scotch & Soda)∙ Establishing and maintaining relations with all the fashion editions, opinion leaders and influencers to receive wide reach both online and offline∙ Co-branding and co-partnership with top companies in different spheres ∙ Preparing internal and external analytical reports and presentations (marketing plans, forecast and post campaign analysis, CRM analysis)
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Lavrynovych & Partners Law Firm
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Украина
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Marketing Manager
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Oct 2015 - Dec 2016
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Украина
Marketing and PR, Business Development, Client Relationship, Corporate Social Responsibility∙ Developed and implemented annual Marketing and PR strategy, incl. firm’s positioning, digital strategy, budgeting∙ Initiated and fully controlled a new web-site production and company’s redesign with further marketing promotion∙ Organised conferences and other external events ∙ Regularly prepared all types of communication and advertising materials∙ Cooperated with Austrian office representatives and third parties
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METRO Cash & Carry Ukraine
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Украина
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Corporate Communications Specialist
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Jul 2015 - Sep 2015
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Украина
Internal & External Communications, Sponsorship, Charity, Corporate Social Responsibility∙ Involved in corporate communication plan implementation∙ Coordinated a new issue of the corporate magazine, alternative approach: cost optimisation for print version, digital version initiative∙ Supported corporate portal and social network
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Danone
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Украина
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Marketing Intern
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Nov 2013 - Mar 2015
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Украина
Brand management (Actual, Actimel), Assistant to Marketing Director & Marketing Research Team∙ Successfully relaunched a new product Actual (improved profitability by more than 20%, over plan sales, +20% of sales by new flavour)∙ Led import and local projects: profitability improvement, relocation, reformulation, line extension∙ Cross-functional effective collaboration within local and international teams∙ Coordinated conflict/crisis situations (risk assessment and management)∙ Analysed KPIs, managed qualitative and quantitative research
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DEPS
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Украина
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Marketing Assistant of International Trade department (internship)
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Jun 2012 - Jul 2012
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Украина
• Conducted market researches: micro- and macro- analysis of the environment for further foreign market entry• Prospected and communicated with potential customers (proposals and presentations development)• Provided translations of materials for analysis from English/Spanish into Russian/Ukrainian• Held administrative function: take care of all document flow
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Education
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2013 - 2015Kyiv National Taras Shevchenko University
Master's Degree, International Business (specialization - International marketing) -
2009 - 2013Kyiv National Taras Shevchenko University
Bachelor's Degree, International Business (specialization - International marketing) -
1999 - 2009Specialized school №57 with advanced study of English
High School
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