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Anna Han is a seasoned luxury brand marketing expert with a strong background in sales, brand consulting, and marketing management. She has worked with top luxury brands such as Cartier, Tiffany, and De Beers, and has a proven track record of driving business growth through strategic relationship-building and marketing initiatives. She holds a Master of Arts degree in Fashion Management & Entrepreneurship from Northumbria University and a Graduate Gemologist certification from the GIA. Anna is fluent in both Chinese and English, and has a strong understanding of the luxury goods market. Anna has experience in managing portfolios of client accounts, developing connections with luxury brands, and driving sales growth through cold-visiting and follow-up on existing client referrals.

Credentials

  • Graduate gemologist
    GIA (Gemological Institute of America)
    Feb, 2019
    - Apr, 2026

Experience

  • Eastsong consulting UK
    • London, United Kingdom
    • Marketing manager
      • Feb 2014 - Sep 2016
      • London, United Kingdom

      • Nurtured and managed relationships with head office decision-makers of luxury brands, such as Cartier, Tiffany, Bulgari, De Beers, Bottega Veneta, Christian Dior and Coach• Managed portfolio of 100+ client accounts; maintained regular communication via meetings and emails• Reported directly to company CEO• Drove business growth by proactively developing connections with luxury brands; high success rate in converting prospects into clients via cold-visiting and following up on existing client referrals• Strengthened client relationships and raised awareness of EastSong product and service offering, helping to boost Chinese buyer sales, and promoted brands among tour guide network by organizing in-store learning events• Met all sales targets in securing client brand advertising for smartphone app and printed shopping map• Managed quarterly updating and distribution of shopping map, in consultation with design agency and distributer• Enabled partner clients to track tour guide initiated sales and update own content on smartphone app by guiding and supporting in use of company’s CRM portal and editing tools• Built bridges between partner brands and well-spending customers by end-to-end managing planning and delivery of annual tour guide seminar.

  • Johnson Walker Jewellers
    • London, United Kingdom
    • Assistant manager
      • Feb 2013 - Dec 2013
      • London, United Kingdom

      • Consistently met team sales targets; held daily meetings to motivate, incentivize and recognize individual and team achievement and to share sales insights• Secured sales by actively fostering new customer relationships and maintaining communication with existing customer base; provided information on items of interest and assisted with placing of orders• Increased customer satisfaction by offering value-added services, such as diamond appraisal and after sales repairs• Streamlined paper-based financial and customer relationship management processes through automation• Informed senior team understanding of business performance by analyzing and reporting on monthly sales figures

  • Louis Vuitton
    • London, United Kingdom
    • Sales Specialist
      • Oct 2012 - Jan 2013
      • London, United Kingdom

      • Awarded ‘best sales person of the day’ out of 50+ sales staff in flagship Bond Street store for 12 consecutive days• Delivered exceptional customer service; responded immediately to queries and reserved items for purchase• Strengthened customer relationships by responding quickly when issues arose; ensured satisfactory resolution by presenting customer with number of possible solutions• Collaborated within close-knit team; helped secure sales by providing Chinese customer translation assistance• Ensured that stock items were easily accessible and correctly catalogued by maintaining accurate records, performing daily stock take, and implementing full product list

    • Brand Ambassador
      • Mar 2012 - Sep 2012

      • Consistently achieved highest levels of customer engagement and satisfaction among distinguished VIP clientele by providing highly personalized service. This included:o Generating 85% customer email response rate, compared to 55% average, by tailoring and personalizing communications to increase relevance and appealo Growing in-store viewing numbers by persuasively engaging and nurturing relationships with customers, each day making 10+ calls and sending 20+ sales follow-up emails in English and Mandarino Promoting customer use of De Beers iPad app; advising on its use to select rings and other items• Generated £75k monthly sales (Jul – Aug), double personal target, to secure top sales ranking• Ensured smooth progression of special orders by taking ownership; sourced and secured required stones in liaison with clients, internal departments and other stores

    • Internet Marketing Consultant
      • Jul 2009 - Jun 2010
      • Taiwan

      • Drove 20% online sales increase by redesigning online advertising to promote and market product collections, with focus on key seasonal pieces, rather than single items• Ensured market competiveness by enabling evidence-based strategic marketing decision-making through research and analysis of comparative selling points of competitor products and advertising• Streamlined customer order management, reducing order processing and delivery times through increased automation; managed customer expectations through daily communication to apprise of order progress

Education

  • GIA (Gemological Institute of America)
    G.G. A.J.P.
  • 2010 - 2011
    Northumbria University
    Master of Arts (M.A.), Fashion management & entrepreneurship
  • 2005 - 2009
    Tamkang University
    Bachelor's degree, Information Technology

Suggested Services

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Industry Focus. “Luxury Goods and Jewelry”

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