Experience

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  Go Fish Digital

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Emerging Services

    • Apr 2023 - Present

  • Director of Project Management

    • Aug 2021 - Apr 2023

  • Senior Project Manager

    • Sep 2020 - Jul 2021

  • Digital Marketing Project Manager

    • Jul 2019 - Sep 2020

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  Morningstar

  • Greater Chicago Area

  • Digital Marketing Manager

    • Jan 2017 - Jul 2019
    • Greater Chicago Area

    SEO & content marketing• Develop and execute a content marketing strategy that generates leads and revenue for institutional products• Create and manage an editorial calendar and workflow to publish and share new content• Optimize content for organic search traffic and lead conversion• Integrate content strategy into organic and paid social media, email, and events• Partner with lead automation team to ensure leads are appropriately nurtured and passed to salesWeb development & project management• Lead a global team of marketers, designers, and engineers to create websites in Adobe Experience Manager• Manage work using Agile: lead ceremonies, write user stories, and collaborate with teams to plan work• Create, manage, and share project roadmaps that take an iterative approach• Act as product owner to define requirements for new site development work• Manage release workflow to build, test and deploy new site features every 2 weeks Analytics & leadership• Report growth and metrics in monthly presentations, weekly team meetings, and internal channels• Mentor and train developing employees on creating digital experiences

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  HelloWallet

  • Associate Relationship Manager, Participant Experience

    • Sep 2014 - Jan 2017

    • Planned, created, and executed campaigns including webinars, emails, email series, blogs, and videos• Led efforts to increase product adoption and engagement through marketing campaigns for 100,000+ users• A/B tested email campaigns with an iterative approach to report on and incorporate results• Managed client relationships to strategize, execute, and report on campaigns that drove upsells and renewals• Onboarded new clients with a custom project plan and strategy based on client needs, resources, and goals

  • Community Consultant

    • Jun 2014 - Aug 2014

    • Created a marketing library in WordPress as a central repository for marketing and sales assets• Developed and managed multi-channel strategies to promote web and mobile apps• Communicated with end users to incorporate their feedback into products and campaigns

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  SPARC, LLC

  • Marketing Intern

    • Jan 2014 - May 2014

    • Managed social media accounts by following industry leaders and interacting with potential customers• Wrote blog posts about company events and culture, and maintained blog in WordPress• Generated leads for the sales team through social media prospecting

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  HelloWallet

  • Community Intern

    • Sep 2013 - Dec 2013

    • Assisted members with support via email and chat to answer questions and resolve technical issues• Tested and analyzed email campaigns from reported metrics to determine best practices • Helped develop a marketing library for customers in order to increase member adoption and engagement

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  Blackbaud

  • Market Research Intern

    • Jul 2012 - Jul 2013

    • Maintained the win/loss sales call program by examining closed sales in a database and reaching out to the main contact of the sale via email to schedule a phone interview• Executed phone interviews with the main contact of a sale using a semi-structured script to inquire about the recent sales process and purchase decision • Wrote, edited, and analyzed reports from phone interviews for management review

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  College of Charleston

  • Peer Facilitator

    • Aug 2011 - Dec 2012

    • Mentored first-year Honors College students by advising how to develop plans for their undergraduate career• Designed class activities such as a city tour and study abroad panel to engage students in the College of Charleston and Charleston community

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  Myself

  • Consultant

    • Dec 2010 - Jul 2011

    Worked as a consultant creating websites for local companies using Joomla.