Experience

• 

  Central Coast Local Health District

  • Gosford, New South Wales, Australia

  • Digital Marketing Specialist

    • Jun 2023 - Present
    • Gosford, New South Wales, Australia

• 

  HealthShare NSW

  • Gosford, New South Wales, Australia

  • Project Support Officer

    • Oct 2022 - Jun 2023
    • Gosford, New South Wales, Australia

• 

  Self-employed

  • Central Coast, New South Wales, Australia

  • Digital Marketing Specialist

    • Jan 2015 - Dec 2022
    • Central Coast, New South Wales, Australia

    Planned and executed all digital marketing, including SEO, paid search, paid social, organic social,email, strategic partnerships, reporting, and more.Branding - contributing to the development and refinement of the brand strategy and creative direction, including brand guideline development and brand audits.Strategy - ideated creative campaigns and new growth strategies for business, using anomnichannel approach.Acquisition - accelerating sales pipeline by driving customer acquisition, retention, and ultimatelyrevenue through a variety of inbound and outbound marketing tactics for B2B and B2C audiences.Researching and monitoring keywords to guide SEO, content marketing, and site optimisationinitiatives.Organic social - designing, building, and maintaining social media presence.Reporting - measuring and reporting the performance of all digital marketing campaigns to assessagainst goals.Content creation: Filming and recording video to be used on social media, as well as photography.Services included: social media management, SEM/SEO, email marketing, branding, copywriting,website design, campaign execution, analytics, and reporting.