Experience

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  Dart

  • Cayman Islands
  • Real Estate
  • 400 - 500 Employee

  • Senior Manager, Content

    • Aug 2022 - Present

    Leads a team of content marketers for Dart, a global organisation led by Ken Dart and headquartered in the Cayman Islands. Dart has a diverse portfolio of more than US$1.7 billion of investments in real estate, hospitality, finance and entertainment.

  • Digital Marketing and PR Manager

    • Oct 2018 - Aug 2022

    1. Manage digital footprint for six real estate and business development brands across the web, including:—> Crafting social media strategies that align with Dart’s business development goals and concurrent marketing efforts and campaigns—> Overseeing SEO strategy and coordinating editorial calendar in collaboration with digital agency—> Manage SEM strategy in conjunction with agency and marketing managers—> Measure and report on the performance of all digital marketing campaigns against the business mandates and KPIs—> Optimise spend and performance based on new trends, insights and reporting tools—> Test new digital content and concepts —> Review and create optimised content for social media and SEO/SEM efforts —> Manage 10+ social media content calendars across four brands 2. Oversee PR and media outreach on behalf of Dart's business development brands, inclusive of media pitching, hosting, influencer marketing, and content development.

  • Public Relations Manager

    • Jun 2014 - Oct 2018

    In my role as Public Relations Manager at Dart Real Estate, I help drive visitation to Camana Bay, the developer's master-planned mixed-use community on Grand Cayman, support retail in the Town Centre and communicate development timelines and milestones. Tactics frequently employed in this role include maintaining and developing strong media relations, devising and executing social media strategies and creating and executing integrated communication plans. More details on tactics below:- Develop integrated communications plans for campaigns, promotions, events and evergreen activities- Design publicity programmes to highlight key Camana Bay brand attributes- Maximise publicity generated by visiting journalists both hosted by Camana Bay specifically and through island partnerships- Maximise exposure opportunities for Camana Bay tenants- Provide fresh and relevant content for all communications platforms - Manage strategy and execution of social media channels and content- Provide proofreading services to the Dart Marketing department- Execute local and international pitches- Establish local and international media relationships

• 

  AnnaWootton.com

  • online

  • Holistic Health Coach

    • Oct 2012 - Present
    • online

    I work with men and women who have recognized that the obstacle in their journey to their healthy place of weight management and balanced health is an emotional attachment to food. Through intensive one-on-one coaching sessions in which clients' connections and deep-rooted associations with food and eating are put under the microscope, these emotional eating issues are able to be eradicated to make way for a life of freedom from restrictions or fears around food - resulting in a life that's about FUN, not about food.I also offer healthy recipes, travel tips and share my favourite reads and lifestyle loves on my social pages (find me on Facebook at Your Healthy Place, Instagram at @annawootton, Pinterest at pinterest.com/annawootton and Twitter at @annawootton), and work to support clients going through treatment for eating disorders.Any inquiries regarding current open coaching slots or Anna's services can be sent to [email protected] or via the website at https://annawootton.com.

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  Prompt Proofing

  • Partner

    • Oct 2010 - Present

    We are a mother-daughter family business proud to offer clients quality content writing, editing and proofreading for their business needs with fast turnaround times, competitive rates and first-rate quality. - Prompt Proofing has a client roster of more than 250 individuals and organizations, who have used the service for blog posts, articles, web content, marketing copy, editing and proofreading services.- Services offered in US, British or Canadian English spelling and grammar; clients come from across the globe, representing more than 15 countries.- Turnaround times as quick as 12 hours offered.

• 

  24-7PressRelease.com

  • Chief Editor

    • Apr 2010 - May 2014

    • Edit and distribute all paid press releases• Produce marketing materials and website content • Contribute to company blog• Stay current with social media advances and trends• Provide customer service

• 

  Cayman Free Press

  • Photo-Journalist, Entertainment Editor

    • Sep 2008 - Dec 2009

    - Responsible for the production of a minimum 24-page weekly entertainment section in the national daily newspaper, the Caymanian Compass- Voluntarily led a student newspaper at local school Cayman Prep and High School, which produced an online magazine monthly and met weekly- Composed stories to contribute to Cayman Free Press’s special publications, such as magazines What’s Hot! and InsideOut, Sunday newspaper Observer on Sunday and the website caycompass.com

• 

  Sage Software

  • Human Resources Coordinator

    • Nov 2007 - Aug 2008

    - Administration – processed new hires, terminations, changes, transfers and promotions- Benefits administration: processed all benefits enrollments, changes and cancellations for health and dental, life and AD&D insurance, STD/LTDs, maternity and parental leaves and RRSPs - Liaised with payroll – re: bonus payouts, changes and maintenance of payroll- Special projects – initiated and implemented a charitable giving program for employees; renovated the Tuition Reimbursement program for employees; participated in the overhauling of the current onboarding and exit processes- Facilitated management training workshops- Part of an initiative to improve HR practices to enable Sage to become one of Canada’s Top Employers- A member of the Relocation committee (for the office’s move in March 2008) and Employee Appreciation Committee- Created an extensive Guide to HR Processes to be used in training future administrators and HR employees; identified and streamlined problem HR processes to make them more efficient- Composed employment verification letters and dealt with inquiries for reference information- Conducted new hire orientation

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  Students4Students Tutoring

  • Owner

    • Jul 2006 - Oct 2007

    - Payroll – processed biweekly salary payments, corresponding CPP/EI contributions and income tax filings for 35 employees- Recruited all staff and trained them in student learning methodology- Employee relations – held employee get-togethers to encourage sharing of ideas, made changes to wage scale in response to staff feedback- Accounting – performed all budgeting, bookkeeping and tax compliance for the company- Fully familiarized self with B.C. Labour Laws and registered with WorkSafe BC- Planning – developed strategies for expansion and development of the company, e.g. liaising with regional community centres to create ESL programs for immigrants- Marketing - produced all flyers and newspaper advertisements for the company

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  The Megahair Family

  • Acting Manager, Eccotique Spa

    • 2007 - 2007

    - Managed a team of 11 spa technicians and three front-end coordinators- Handled all escalated customer queries and complaints - Trained new hires and received training on the recruitment process and conducting coordinator and esthetician verbal and practical interviews- Responsible for scheduling staff on a biweekly and monthly basis- Produced weekly and monthly payroll and performance reports, and conducted annual inventory- Achieved monthly target goals in service and retail sales

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  The University of British Columbia

  • English tutor, Alma Mater Society

    • 2005 - 2007

    - Tutored a variety of students in essay writing techniques, proofreading and ESL- Gained a high student retention rate, with over 50% of students requesting my assistance on repeat occasions