Okay, so Anna has 23 years of experience as a news director, which is a significant amount of time in this field. Her education in Broadcast Journalism from Marshall University is also a plus. Location is Hurricane, West Virginia, which is a smaller market. News directors with similar experience in smaller markets tend to earn lower rates. Let’s look at some benchmarks. According to the Bureau of Labor Statistics, the median annual salary for broadcast news analysts (which includes news directors) was around $44,000 in May 2020. However, this figure doesn’t account for experience, education, or location. Considering Anna’s extensive experience and education, I would estimate her hourly rate to be around $75, which is slightly higher than the median salary but still reasonable for a news director in a smaller market.