Experience

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  Aligned Life Design

  • New Orleans, Louisiana, United States

  • Owner, Brand Designer & Strategist

    • Jan 2021 - Present
    • New Orleans, Louisiana, United States

    I help conscious dreamers with side hustles turn their passions into careers and turn entrepreneurs into badass brands with clear brand strategies and the visuals to match.• Highly creative and experienced brand designer specializing in small business branding, brand re-design, and brand cohesion...

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  Gambel Communications

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Creative Director

    • Jan 2020 - Present

  • Communications Strategist

    • Nov 2016 - Jul 2021

    • Job responsibilities include media relations, community relations, influencer marketing, special event planning and management, social media strategy, issue management and strategic planning and execution for clients representing a variety of disciplines• Notable clients include The Historic New Orleans Collection, Gardner Realtors, Metairie Road, The Shops at Canal Place and Shake Shack as well as projects like Entergy’s New Orleans Bike to Work Day and Leukemia & Lymphoma Society’s Man & Woman of the Year event• Leads Gambel’s graphic design needs, influencer marketing campaigns and social media management, including branding, event creation and logo creation as well as content creation and ad design• Plays a key role in producing The New Orleans 100, an e-newsletter focused on the stories behind the story, delivered to more than 35,000 inboxes in the Greater New Orleans area • Tasks include: planning and executing press conferences and special events; coordinating day-to-day account service and strategic direction for individual clients; planning and directing PR programs to create and maintain a favorable public image for clients; creating and distributing press releases and other media relations content, case studies, bios, newsletter and email marketing content, speaking proposals, etc.; researching media coverage and industry trends to develop fresh story ideas and angles; conducting extensive media outreach and follow up to maximize earned media coverage; designing and launching social media platforms; consulting with clients on website design and operation, as appropriate; and participating regularly in professional development opportunities.

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  Sophisticated Woman Magazine

  • Editor in Chief

    • Aug 2016 - Nov 2016

    Editorial & Content Creation: -Worked with freelance and staff writers to create interesting and relevant content -Coordinated photographers, hair stylists, makeup artists, homeowners and business owners for magazine photo shoots-Assured quality by art directing home and fashion photo shoots -Worked with freelance contributors and editors to edit all copy for overall content and small details -Researched, interviewed and wrote feature stories on home design, weddings, fashion and businesses in the community-Trafficked jobs and ensured all editorial deadlines were met and guidelines adhered to-Collaborated with the art director and graphic designers on magazine and feature layouts-Coordinated events such as the Sophisticated Wedding Bridal Show and Hats Off Luncheon -Created content and collaborated with writers for a weekly e-mail newsletter-Designed the layout of the magazine and ensured all ads and editorial content flowed together seamlessly Development: -Worked with Sales Manager to develop new and interesting content for the magazine-Developed strategies and created content for Sophisticated Woman’s website and social media platforms-Developed a Company Culture Action Plan to implement company culture initiatives in order to facilitate company growth and create a motivated sales and graphic team-Developed collaborations with the community to help reach untapped markets such as Tangipahoa, East St. Tammany, New Orleans and Baton Rouge -Served as the “face” of Sophisticated Woman by representing the magazine in the community.

  • Editor & Account Executive

    • Jan 2013 - Aug 2016

    Editorial responsibilities:-Research, interview and write feature stories, both promotional and editorial. -Collaborate with photographers, hair stylists, makeup artists, homeowners and business owners for photo shoots.-Interview homeowners and business owners for insightful and compelling feature stories. -Work with freelance and staff writers to create interesting editorial content. -Edit all copy for both overall content and the smallest grammatical detail. -Manage online presence including website, blogs and social media on a daily basis.-Collaborate with the art director, associate publisher and graphic designers on magazine and feature layouts. Account Executive Responsibilities: -Actively pursue new leads and maintain relationships through sales calls, meetings and social networking. -Prepare marketing proposals and tailored media kits for clients to meet their specific needs. -Attend chamber of commerce events, business-to-business meetings and community social-networking events, representing Sophisticated Woman Magazine. -Maintain and manage client accounts, ensuring that magazine deadlines are met and providing quality customer service. -Traffic client ads, collect artwork and oversee ad production acting as liaison between client and graphic design team. -Set and achieve personal sales goals as well as goals provided by publisher. -Work with accounting department to manage client billing and resolve billing issues.

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  Gallinghouse & Associates Inc

  • Marketing Intern

    • Sep 2012 - Dec 2012