Experience

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  Motion Play Ventures

  • Boston, Massachusetts, United States

  • Founder, CEO

    • Jun 2006 - Present
    • Boston, Massachusetts, United States

    Motion Play Ventures provides consulting services to executive management and board-level members at leading global corporations, professional services and non-profit organizations and foundations. The practice specializes in branding growth and nimbly analyzing and developing achievable means to accelerate success. Motion Play Ventures has spearheaded a prolific array of initiatives focused on: • Advancing Food Health and Decreasing Intergenerational Dependency • Transforming the Healthcare Experience • Re-awakening Civil Society • Future of Mobility and Urban Living • Impact of Innovation, Invention & Technology on LifestyleFeatured MPV Accounts: Massachusetts General Hospital | Hearst Corporation | The Greater Boston Food Bank & Health & Research Council | Hunger to Health Collaboratory | Harvard Business School (AB) (Clients listed above reached business and growth objectives and surpassed short and long-term performance and financial goals by double digits) Select Advisory Services: Massachusetts Age-Friendly Commission and Health & Research Council (led by GBFB), Armenian Heritage Park, as well as a host of tech-healthcare incubators, new business ventures and social good enterprises. Industries of Expertise (including but not limited to): Automotive, Cause Impact, Corporate Social Responsibility, Education, Healthcare, Media, and Technology

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  Hunger to Health Collaboratory

  • Lead Strategist

    • Sep 2017 - Mar 2018

    As Lead Strategist, conceived innovative impact initiative and formed a collaboratory to:1) Improve health by ending hunger2) Demonstrate value of a collective impact model supported by data, awareness and policy3) Conduct scalable pilots/programs to demonstrate long-term impact of food access Success Metrics: • Raised $1.5 million by first year-end. Combined value with in-kind resources: +$3.5 Million• In the first year, the number of total committed members exceeded target goal by 50%• Fully achieved near-term deliverables

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  Massachusetts General Hospital

  • Boston, MA

  • Strategic Planning & Fundraising Specialist

    • Mar 2014 - Sep 2015
    • Boston, MA

    Brought in to spearhead the creation of and implementation of a strategic plan to:1) Broaden Mass General’s dynamism and global impact2) Increase public & donor awareness to optimize existing and newly identified revenue streams 3) Lay the groundwork for distinctive clinical healthcare excellence and research disruptionSuccess Metrics: • +30% YOY increase in fundraising • Overall acceleration of 5-year financial goal achievement• Distinction in clinical healthcare development and research

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  The Greater Boston Food Bank

  • Acting Chief Strategy Officer

    • Jan 2011 - Sep 2013

    Selected to advise and develop the organization’s next 3-year strategic plan to:1) Evolve branding and communications, and enhance team and organizational efficacy 2) Increase quantity and quality of vendor contracts and corporate/media partnerships3) Entice and target donor engagementSuccess Metrics:• Year-end revenue far surpassed goals (recorded, undisclosed)• Doubled overall fundraising in 5 years • +16-20% growth YOY(MPV continues to maintain a non-contracted advisory role for GBFB)

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  Harvard Business School Alumni Association of Boston

  • Executive Director

    • Oct 2012 - Jul 2013

    First and only appointed Executive Director of HBSAB and member of board of directors assigned to:1) Increase membership and member engagement2) Maximize revenue growth via current/potential future business alliances and fiscal planning3) Galvanize alumni association members and external relations Success Metrics:• 11% increase in membership• +10% YOY revenue• Retained 100% of sponsorship agreements during term of contract

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  Newsweek

  • Worldwide Marketing Director

    • 2003 - 2006

    First-ever defined role to:1) Lead core branding and communication strategies 2) Invent market strategy aimed at distinguishing Newsweek from Newsweek.com 3) Advance sales force effectiveness through cross-divisional interaction4) Conduct custom market and industry analysis 5) Identify and generate multiple revenue streams6) Train staff and enhance internal capabilities and softwareSuccess Metrics: • Consistent share gains by regions globally • 50% YOY growth in marketing-generated revenues• Recognized new revenue stream resulting in $35 million in integrated print and online sales

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  AOL/Time Warner

  • Managing Director, Corporate, Sales & Marketing

    • 1995 - 2002

    Brought back to corporation per the merger of AOL & TW to:1) Solve internal management issues within Corporate Sales and Marketing (+41 division hub) 2) Develop and implement new approach to market 3) Individually cultivate and pursue sales and client services in key industries Success Metrics: • Leader in Sales 5 consecutive years • Attracted new accounts such as the Vatican, NASA and International Space Station• Established custom publishing as a new technology service and profitable company division

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  BMW of North America

  • Director of Marketing

    • 1992 - 1995

    Representing the highest-ranking woman executive at BMW NA to:1) Lead marketing through critical period of growth and success in North America2) Overcome “yuppie image” and become the “value leader” of the 1990’s3) Develop a formative business plan, introducing improved organizational practices4) Implement new process for integrated business strategies across departments and divisionsSuccess Metrics: • Achieved lead SOM in luxury automotive category by year-end in the first year• First-ever to surpass category dominance, consistently led by Mercedes Benz, in BMW NA • Realized a 23% increase in sales over two years

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  WarnerMedia

  • Director, Corporate Sales and Marketing

    • 1989 - 1992

    Founding member of Time Warner's first media & entertainment corporate department to:1) Specialize in marketing solutions and custom programs for its clients2) Evaluate and realize combined and leverageable assets of Time Inc. & Warner (+41 divisions)3) Pursue sales across key industries: Auto, Finance, Pharma, Retail, and TechnologySuccess Metrics: • Established new division• Individually accounted for +$270 million in new client revenues• Recipient of Time Warner President's Award and nominated a second year in a row.

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  Sony Electronics

  • Corporate Director of Advertising

    • 1985 - 1988

    Representing the highest-ranking woman executive at Sony NA and member of 10-Year Strategic Task Force, led by CEO Akio Morita, to:1) Re-engineer U.S. business and marketing efforts to include mergers and acquisitions2) Create Sony “portables” image (i.e. how electronics fit lifestyle)3) Establish “Sony Only” store concepts4) Maximize media synergy between company divisions (i.e. hardware and software integration)5) Monetize Sony’s database management, software libraries and DM/e-commerce initiatives6) Develop and translate NA business models & global marketing initiatives Success Metrics: • Realized exponential growth and revenue gains (recorded, undisclosed)• First-ever recipient of Sony's Innovator Program Award