Experience

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  LeftTurn Strategy

  • Managing Partner, Business Development & Operations

    • Jan 2018 - Present

    The right choice is a LeftTurn. Full service strategic marketing agency. Clients range from public corporates like Schneider Electric and Reko Automation to local, innovative SMEs in both B2B & B2C. Strategic and nimble, LTS offers a full range of brand, content, digital marketing services via our extended network team. Canadian government partner as an approved Digital Advisor of the CDAP Grant. We execute all the right things, in the left way.

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  Leading Left

  • Co-Founder

    • Jan 2019 - Present

    Professional organization that connects, inspires and encourages experienced, senior female leaders. Currently based in Halton region and launched by two partner businesses, LeftTurn Strategy & Leader's Gateway.

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  PRAXIS

  • Senior Account Director

    • Jan 2017 - Jul 2017

    - Led & mobilized an agency team of multi-disciplinary talent to deliver compelling, integrated programs that combine earned, owned and social media/ digital communication strategies for WIne & Spirits clients (Beam Suntory & EJ Gallo Winery)- Developed and nurtured client relationships by understanding their business and culture, and providing creative marketing solutions that deliver results- Launched new brands to market via integrated marketing strategies (Sipsmith Gin, La Marca Prosecco & Chateau Souverain Rose)

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  Smith Burton Group

  • Marketing & Strategy Consultant

    • Sep 2015 - Jan 2017

    - Build and manage social media and marketing plans for small/medium businesses- Ongoing project with a ScotiaMcLeod Wealth Management firm

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  momstown.ca

  • CEO & Founding Entrepreneur

    • Feb 2007 - Jul 2015

    momstown Inc was a Canadian digital media and marketing company with a built-in national network of social influencers, including 30 regional outlets. The company specialized in connecting national and local brands with the parent consumer via social media marketing, digital media, grassroots event execution and brand activation. Leadership / Management: - Responsible for the day-to-day corporate management along with strategic growth and planning for the financial, operations and business development of momstown Inc- Created the independent momstown Licensor model which led to the growth of 30 regional chapters across Canada - Recruited and trained licensee and national team talent. Developed training modules for regional use and local teams. - Directly lead the corporate management team Client Account / Customer Development: - Led client relationships with brands like Walmart Canada, QTG, Fisher-Price, Kellogg's, Kids CBC, Huggies, Bravado, Melitta, McDonalds, Metro Grocery, Con Agra Foods, Scholastic- Directed collaboration and client work with PR agencies like Edelman, Hill + Knowlton, Praxis, Jan Kelley, Harbinger, IPR- Participated in client-run brand strategy sessions as an important partner in the marketing mixDigital Media and Marketing:- Led the website creative and development projects of the momstown.ca website (3 Drupal versions over 8 years)- Dedicated contributor to online editorial content and national e-newsletter (40k subscribers)- Managed the national SM handles on Twitter, Instagram and Facebook. - Guided, trained and brokered team of influencers for SM campaigns- Contracted for television & radio appearances as a Media-trained brand partner. Regular speaker and presenter on social media, entrepreneurship and women in business- Developed corporate brand standards and design

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  Smith Burton Group

  • Consultant

    • Sep 2006 - Feb 2007

    - Specialized in Shopper Insight projects and training- Clients: Unilever Canada, Stott Pilates HQ

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  Unilever

  • Shopper Insight Manager

    • 2004 - 2006

    - Managed and led the development of the new Shopper Insight department, an extension within Category Management .- Developed and delivered training sessions for the full Canadian Customer Development team.- Led customer specific retail initiatives, including a large shopper research Trip Study with Walmart Canada which influenced the redesign of Walmart supercentres when grocery was launched.

  • Assistant Brand Manager

    • Oct 2002 - Aug 2004

    - Brand Management marketing experience working on the Slim-Fast nutritional supplement / diet brand, then a newly acquired brand, and new category, for Unilever.- Worked with brand agency to fully develop Canadian print and radio campaigns and with Rogers Media to create an integrated content campaign.

  • Brand Trade Manager

    • Aug 2001 - Oct 2002

    - Led the Trade Marketing management and liaison between Customer, Brand Development & Operations teams for the Skincare portfolio (Brands: Dove, Vaseline Intensive Care, Pond's, Blistex) - Launched Dove Face into the facecare category - led customer development (sales) launch support, brand new category training and shelf management required- First customer development cross-over into newly designed role, assigned with creating role & responsibilities

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  Unilever Canada

  • Toronto, Canada Area

  • Key Account Manager

    • 1998 - 2001
    • Toronto, Canada Area

    - Key Account Manager, personal care brands, for Shoppers Drug Mart- Strong base in Business planning, negotiation, relationship building and marketing for growth- Originally hired onto the Customer Development side of Lever-Ponds (prior to the Lipton merge for Unilever Canada) as part of the cross-functional Sales & Marketing program. I was the first non-business grad hired and moved quickly and ascended between cross functional roles during my career at Unilever.