Experience

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  Impact Consulting

  • New Delhi, Delhi, India

  • Engagement Manager

    • Jul 2021 - Present
    • New Delhi, Delhi, India

    Leading a team of 5 consultants for formulating a fundraising strategy for a Healthcare sector organization, as a part of Impact Consulting (a pro-bono management consultancy solving challenging problems faced by non-profit, social enterprise and start-up organizations from around the world)

• 

  Bira 91

  • India
  • Food and Beverage Services
  • 700 & Above Employee

  • Senior Manager - Sales Strategy, Analytics and Growth

    • Jan 2020 - Nov 2021

    • Heading Sales Strategy for North & East India Sales Divisions• Monitoring effectiveness of Trade Marketing Promotions, Visibility, and CSM Incentive programs• Driving accurate monthly Sales Demand planning & forecasting leading to monthly sales plans• Digital transformation in Sales processes through Salesforce implementation• Responsible for tracking and reporting insights from Sales data analytics, brand variant and pack-type preferences, pricing and consumer preferences • Partnering with Cross-functional stakeholders like Central & regional Sales, Operations, MIS, Finance, HR, and Trade Mktg to set up and maintain seamless processes for efficient information exchange and managing projects

  • Area Sales Manager

    • Aug 2019 - Dec 2019

    • Delivered Growth in secondary sales in Bira 91 Prem and Mass segment brands and increased distribution for the brand by 26%• Delivered highest achievement against Volume target in the West India Sales Division and was selected as the Best in Troop Area Manager amongst all Area Managers from 6 clusters in the month of Nov’19• Planned and executed Visibility drive for 60+outlets and Trade marketing promotions across 20+ outlets. Initiated and executed bulk contracts with 15 parties

  • Market Manager (Regional Sales Head) - South Maharashtra

    • Jan 2019 - Jul 2019

    • Responsible for Primary and Secondary sales, Operations, and Trade marketing executions for 10 Districts of South Maharashtra, • Leading a team of 11 and managed a total of 4 Distributors, 50 Distributor Salesmen and 1300+ outlets• Delivered Growth of 219% YoY for managing business of INR 2.2 Cr for Bira 91 Brands• For Best in Troop performance, was rewarded with a trip to UK for ICC Cricket World cup ’19 as a one of 8 best sales performers in India• Tripled Business footprint & expanded from 436 to 1297 outlets

  • Area Sales Manager

    • Oct 2018 - Dec 2018

    • 90 % volume achievement as an Area Sales Manager, handling secondary sales for Pune – Horeca • Increased SKU range per outlet and distribution and drove consumer promotions and Brand Visibilibility

  • Growth and Planning Team

    • Sep 2018 - Sep 2018

    • As a part of the Business Growth and Agility Team, was part of Sales and Business Strategy Planning for the FY20• Sales targets and manpower plans for next 5 years, Industry analysis, SKU Planning, Mkt share growth plans

  • Operations

    • Aug 2018 - Aug 2018

    • Identified opportunities for increasing efficiency of the Nagpur brewery using time and motion study by:• Recommended ways for increasing production capacity and reducing plant losses and associated costs• Recommended ways for increasing utilization of waste materials

  • Marketing (Bira 91 Light and IPA)

    • Jun 2018 - Jul 2018

    • Consumer insighting on Bira 91 Light and IPA after FGDs and surveys with consumers and Horeca customers• Digital marketing strategy recommendations post analysis of competitor brands across India and US• Basis insights, recommended a three-pronged marketing strategy to increase the sales volume across India

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  Indian Institute of Management Ahmedabad

  • India
  • Education Administration Programs
  • 700 & Above Employee

  • Secretary and Convener, Chaos 2018 - Annual Cultural Festival of IIMA

    • Feb 2017 - Feb 2018

    • Responsible for overall management of the fest (Budget-INR 1.02 crore, footfall-70,000)• Headed and Led a team of 230 students divided among 15 different cells• Planned for 52 events & competitions for a 4-day duration of the fest• Led Corporate Comm. team to get sponsorship for the fest( INR 80 Lakhs). Supervised the Marketing, Creatives, Artist management, Ticket sales & digital outreach for the fest

  • Elected Member, Students’ Affairs Council, IIMA

    • Jan 2017 - Feb 2018

    • Elected to the apex student council by 530 students of IIMA for representing 1000+ students • Jointly selected the coordinators of 25 clubs of IIMA and 3 Special Interest Groups (SIGs) • Jointly responsible for addressing grievances raised by students by acting as an interface between students, faculty and administration, to ensure smooth execution of student activities

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  Aditya Birla Group Leadership Programs

  • Bangalore, India

  • Summer Associate

    • Apr 2017 - May 2017
    • Bangalore, India

    • Crafted a Digital Marketing Strategy for the ABG brand-People (Aditya Birla Fashion & Lifestyle)• Recommendations pertained to Affiliate Mkg, Monitoring Content quality & Targeting via FB tools• Saved INR 11.25 Lakhs and avoided a 2-3 weeks’ delay in making the stock live on Myntra

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  Cognizant

  • Associate - Projects

    • Sep 2014 - Sep 2015

    As an Associate-Data Analyst• worked on a project that aimed to create a Data Archive consolidating the data of banks and companies for 36 countries• designed a format containing 245 data elements, called Business Definition Layout(BDL), which was sent to target markets• performed a high level quality check and the profiling of 200 incoming Data file samples from the 36 markets

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  Rays Power Experts Pvt Ltd.

  • New Delhi Area, India

  • Summer Intern

    • May 2013 - Jun 2013
    • New Delhi Area, India

    • Recommended Radial transmission mode in a 3MW solar power plant in Bikaner, Rajasthan• Saved INR 15.4 lacs by recommending the Transmission Mode and avoided losses of 4.423 kW