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Bio

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Ankita Tewari is a seasoned marketing professional with 2+ years of experience in managing loyalty programs, segmenting customers, and creating engagement strategies. She holds a Master's degree in Business Administration and proficiency in multiple languages.

Credentials

  • The Fundamentals of Digital Marketing
    Google
    Aug, 2020
    - Apr, 2026
  • Email Marketing Certified
    HubSpot
    Apr, 2022
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Apr, 2026

Experience

    • Marketing and Branding Manager
      • Jun 2022 - Present
      • Pune, Maharashtra, India

  • Merkle Sokrati
    • Pune, Maharashtra, India
    • Client Engagement Manager
      • Mar 2022 - May 2022
      • Pune, Maharashtra, India

    • Marketing Manager
      • Jun 2020 - Feb 2022

    • Assistant Manager
      • Jun 2016 - Feb 2017
      • Bengaluru Area, India

      • Development and management of Loyalty Program for Salesforce of Tally Solutions Pvt. Ltd.• Implement employee segmentation based on the attributes acquired from the dipstick analysis.• Create, optimize and evolve engagement strategies to increase sales in each employee segment.• Analyze campaigns and program performance, and modify as necessary to maximize the results.• Design and manage communications strategy focused on attracting the employees and building relationships.• Build impactful email marketing campaigns that includes optimizing the timing and frequency of email sends.• Conduct quarterly events and rewards for the top performing employees of each segment.• Partner with other team members on client support and rollout activities.

  • ASKME.com
    • Noida Area, India
    • Sr. Executive - Customer Loyalty Program
      • Jun 2015 - May 2016
      • Noida Area, India

      • Designing & Managing the Loyalty Program for clients of Askme and customers of AskmeBazaar.• Implement customer segmentation based on interests, hobbies and past purchases.• Help the design team with website designs.• Plan and manage online engagement strategies for clients and customers.• Conceptualize monthly newsletters and infographics for Askme clients and customers.• Conduct Primary and Secondary Research for extracting data for Infographics.• Review social media to identify key competitive news.• Assisting the GM with managing a wide variety of aspects of the loyalty program including marketing, system support, training and communication.

  • Jack in the Box Worldwide
    • New Delhi Area, India
    • Internship
      • Apr 2014 - Jun 2014
      • New Delhi Area, India

      Contributed effectively in an Account Management Project in Client Servicing Domain by -Researching on Content Marketing for the organization.-Social Media Audit for 7UP-Handling Social Media Accounts like Facebook and Twitter-Social Media Campaign Ideas

  • CRY
    • Bengaluru Area, India
    • Internship
      • Oct 2013 - Dec 2013
      • Bengaluru Area, India

      Planned and Designed the International Volunteers Day- Administrative tasks, Designing, Researching, Marketing and Communications and Budget Planning.

  • Infosys
    • Mysuru Area, India
    • Software Engineer
      • Aug 2011 - May 2013
      • Mysuru Area, India

      Software Developer- Designing of components, Development, Unit Testing and Debugging

Education

  • Motivational Pathway
    Bachelor's Degree, Electronics and Communications Engineering
  • SYMBIOSIS INTERNATIONAL UNIVERSITY
    Master of Business Administration (M.B.A.), Business Administration and Management, General
  • St.Mary's Convent High School
    ISC, Physics,Chemistry and Maths

Suggested Services

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Industry Focus. “Professional Training and Coaching”

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