Bio
Credentials
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Effective Problem-Solving and Decision-Making
CourseraJun, 2020- Apr, 2026 -
The Fundamentals of Digital Marketing
GoogleNov, 2019- Apr, 2026 -
Certified ScrumMaster (CSM)
Scrum AllianceJul, 2021- Apr, 2026
Experience
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United States
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Business Consulting and Services
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100 - 200 Employee
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Consultant
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Sep 2022 - Apr 2023
Led a small team of consultants on a large scale digital transformation program
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Associate Consultant
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Jul 2021 - Sep 2022
Have worked on multiple large scale transformation projects and strategic projects for various Banks in the Middle East.- Helped in building a concept note for a new service line for Cedar which would help in reducing time taken for a core banking transformation implementation by 40%- Designed and implemented a vendor evaluation model for a core banking selection project which helped in selecting the vendor based on the technical and financial needs of the Bank- Designed customer journeys as part of digital transformation project for an Oman based Bank after a primary and secondary research which included speaking with customers and the bank tea- Have led multiple large scale digital transformation programs and have managed >4 Core Banking upgrade go-lives with a cumulative value of > USD 8 million- Designed 6-18 month long transformation program plans and ensured CXO alignment and buy-in for the plan across multiple teams in the Bank including business and technology teams- Have successfully designed and managed governance forums for transformation programs to ensure alignment with multiple teams across hierarchies- Regularly presented in senior management governance forums on strategic programs for the client
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MBA Summer Intern
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Apr 2020 - Jun 2020
- Helped in building a monetization strategy through in-app advertising and promotions for Swiggy’s grocery business- Conducted primary & secondary research of the online and offline grocery space and identified trends & avenues for monetization- Analysed consumer journey data to identify key behavioral metrics & properties on the app which could be monetized- Conducted interviews with senior marketing executives from FMCG companies to build consulting as a service for Swiggy- Recommended avenues and strategies that could be leveraged by brands and retailers for advertising on the app- Estimated the total revenue that could be generated in a year by Swiggy through in-app advertising for their grocery business
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EY
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Mumbai Area, India
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Risk Consulting Analyst
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Jun 2016 - Apr 2019
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Mumbai Area, India
- Independently led a project with a global banking client as the Project Management Officer- Reviewed the compliance and regulatory framework as specified by the RBI of a payments bank - Conducted a process review for the payment gateway business of a digital payment wallet app- Performed due diligence for one of India’s largest bank for its international credit operations- Conducted the audit testing of multiple banking functions in both retail and corporate banking
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Fix Your Interview (FYI)
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Mumbai Area, India
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Co-Founder
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Jan 2016 - Jun 2016
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Mumbai Area, India
- Started a company in college with a vision to bridge a gap between students & firms looking for interns- Helped >100 students build their CVs and get them placed in different organisations using own network- Organised multiple events for enhancing public speaking and presentation skills for students
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BeeWise Labs Pvt Ltd
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Mumbai Area, India
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Marketing Intern
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Nov 2015 - Dec 2015
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Mumbai Area, India
- Planned and conceptualized various marketing strategies for promoting the company.- Planned and implemented the Social Media strategy of BeeWise.- Used facebook and google ads as a tool to promote the company.- Made successful ad campaigns which led to increase in app installs.- Explored and tested various options of promoting the app on various platforms. - Tie-up with various college festivals for sponsorship.
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Adlabs Imagica
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Mumbai Area, India
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Digital Marketing Intern
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May 2015 - Jun 2015
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Mumbai Area, India
- Release, testing and validation of upcoming E-commerce website and the official mobile application of Adlabs Imagica and Aquamagica.- Gave inputs for UI/UX changes to be made in the website and the mobile application.- Documentation of all test case scenarios for the website and the mobile application.- Planning, Conceptualizing and executing a college representative’s activity at Adlabs Aquamagica.- Creating a Social Media promotion plan for the College Representatives activity by working with multiple agencies optimally.
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Adlabs Imagica
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Mumbai
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Marketing Intern
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Jun 2014 - Jul 2014
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Mumbai
1. Successfully planned, coordinated and executed 2 events with a total attendance of more than 1000 people at Adlabs Imagica.2. Made various creatives, videos and voice over recordings with the help of graphic designers and artists for both the events.3. Gave inputs for designing and conceptualizing the brochures and invitation letter handed over to the guests.4. Gave inputs for the social media marketing of the Theme park (Imagica) and the then upcoming Water Park(Aquamagica) of Adlabs Entertainment.
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Janta Keychains
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Mumbai Area, India
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Marketing Operations Intern
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Jul 2013 - Feb 2014
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Mumbai Area, India
1. Initiated the manufacturing of a new line of products. 2. Gauge the customer requirements by extensive market research & end-user interaction.3. Co-ordinate sourcing of products and negotiate pricing with the manufacturers of the product.
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Education
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2019 - 2021SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, MBA Core -
2013 - 2016JAI HIND COLLEGE, MUMBAI
Bachelor’s Degree -
2004 - 2013Zydus School For Excellence, Ahmedabad
High School
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