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Anjali Shah

Director of Digital Strategy at Trojan Marketing Group
Intro Book
Anjali Shah, a seasoned digital strategist with expertise in marketing campaigns, team leadership, and brand management, hails from Los Angeles, California, with fluency in Gujarati, Spanish, and English.
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Location
Los Angeles, California, United States, US
Languages
  • Gujarati Professional working proficiency
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency
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Bio

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Anjali Shah is a seasoned marketing professional with a strong background in digital strategy. She holds a Bachelor of Science degree in Business Administration and Management from the University of Southern California, with a focus on Computer and Information Systems from Singapore Management University. Anjali has extensive experience in the marketing industry, having worked as a Digital Strategist at Trojan Marketing Group and a Brand and Sports Partnerships Intern at PitchBook Data.

Credentials

  • Volunteer State Seal of Biliteracy
    State of Tennessee
    May, 2021
    - Apr, 2026

Experience

  • Trojan Marketing Group
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Digital Strategy
      • Jan 2023 - Present

      - Guided a dynamic team of 12+ digital strategists by delivering constructive project feedback, running enriching training workshops, and organizing department social events

    • Digital Strategist
      • Sep 2021 - Dec 2022

      - Collaborated with creatives and account managers to execute full-fledged marketing campaigns—from creative branding to target audience segmentation to video conceptualization to comprehensive performance metrics analysis—for clients Mailmodo, Flowly, and Coca-Cola

  • PitchBook Data
    • Seattle, Washington, United States
    • Brand and Sports Partnerships Intern
      • Jun 2023 - Aug 2023
      • Seattle, Washington, United States

  • CMG Worldwide
    • Nashville, Tennessee, United States
    • Digital Strategy Analyst Intern
      • Jun 2022 - Aug 2022
      • Nashville, Tennessee, United States

      - Conducted comparative analyses using prior contracts and budget reports to inform licensing negotiations- Strategically curated and managed the digital brand identity of clients, growing James Dean and Jackie Robinson's Facebook Page reach by 5.7K% and 105.9K% respectively- Developed client websites and marketing decks for Ben Hogan, Clark Gable, and Hedy Lamarr

Education

  • 2021 - 2025
    University of Southern California
    Bachelor of Science - BS, Business Administration and Management, General
  • 2024 - 2024
    Singapore Management University
    Bachelor of Science - BS, Computer and Information Systems
  • 2017 - 2021
    St. Mary's Episcopal School
    High School Diploma • Summa Cum Laude

Suggested Services

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Industry Focus. “Marketing and Advertising”

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