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Anitra Lidberg is a seasoned business development professional with extensive experience in hospitality, sales, and customer relationship management. She holds a Bachelor of Arts degree in English Language and Literature from Bangkok University. Anitra has worked with prominent companies such as Four Seasons Hotels and Resorts, Rentokil Initial Thailand, and Avalon Analytics, where she cultivated key relationships, managed sales pipelines, and drove business growth. She is fluent in English and Thai, with working proficiency in both languages. Anitra has also completed an English Camp program in the UK and holds a Diploma from a recognized institution.

Credentials

  • Diploma
    -

Experience

  • Avalon Analytics
    • Bangkok City, Thailand
    • Director of Business Development
      • May 2023 - Apr 2024
      • Bangkok City, Thailand

      - Cultivated and nurtured key relationships within the hospitality segment, leading to enhanced brand loyalty and increased sales opportunities.- Managed a dynamic sales pipeline, ensuring a consistent flow of potential business opportunities.- Oversaw the creation and analysis of sales reports, providing insights into the company's sales performance and driving strategic decision-making.- Crafted and implemented long-term sales strategies, setting ambitious yet achievable targets for the team.- Kept a keen eye on both local and national market trends to adjust strategies and maintain a competitive edge.- Represented the company at various conferences and trade shows, networking with industry professionals and showcasing our solutions.

    • Key Account Development Manager
      • May 2022 - Apr 2023
      • Thailand

      ∙ Develop the business plans and sales strategies for the market that ensures attainment of company sales goals and profitability.∙ Meet agreed sales targets for the Company’s product and services on a regular basis at budgeted price. ∙ Deal with client’s complaints. ∙ Maintain daily sales activities, including proposals, service agreements, prospecting, and market development. ∙ Ensure that the all sales staff accomplishes the desired results by communicating job expectation. ∙ Conduct team one on one, monthly sales meeting and training. ∙ Set examples for Sales team in areas of personal character, commitment, organizational and selling skills, and work habits

  • Sukumvit Hospital
    • Bangkok City, Thailand
    • Head of Medical Corporate Contract Department
      • Apr 2020 - Jun 2022
      • Bangkok City, Thailand

      • Manage recruiting, coaching and performance monitoring of sales representatives.• Account manager for corporate companies (B2B).• Achieving growth and hitting sales targets by successfully managing the sales team.• Designing and implementing a strategic sales plan that expands hospital’s customer base, ensure its strong presence.• Seeking new business with cold calling (Such as selling Covid-19 test to corporate companies and selling Alternative State Quarantine to hotels, ATK service etc.)• Conducting products presentation.• Maintaining relationships with existing clients• Manage operating team for client’s on-site mobile events.• Manage operation workflows for Covid-19 test bookings.• Manage operation workflows for Covid-19 vaccines.• Head of SHA+ hotel test and Go project for close deal and Reservation process.Latest Achievement:• Closed selling SHA+ Test and Go hotel partners, revenue 10MB in one month.• Closed selling and operate team for mobile vaccine injection on-site.• Closed selling health checkup for corporate companies.• Managed Open House Event for Allianz Ayudhya.• Managing Covid-19 test for corporate companies, the Embassies, and airlines.• Managing Covid-19 vaccine for corporate companies, the Embassies, and airlines.

    • Canada
    • Hospitality
    • 700 & Above Employee
    • Sale Manager Assistant
      • Mar 2014 - Apr 2020

      • Account manager for travel agents (B2B, Asian and Worldwide Markets).• Maintaining client relationships.• Group prospecting call to clients.• Maintaining group bookings in Delphi and Golden S&C systems.• Preparing group proposals/letter of agreements/invoices send out to clients.• Quoting rates and issuing allotment for wholesalers.• Preparing promotion fliers.• Preparing wholesale contract for the agents.• Managing site inspections for clients.• Supporting group bookings and FIT bookings.• Promoting F&B selling to travel agents.• Assisting Director of Marketing and Sales, both professional and admin tasks.

    • Groupcoordinator
      • Mar 2012 - Mar 2014

      • Coordinating guest accommodations for customers with Sales and Conference Managers.• Responsible for group bookings, billing, routing instructions and traces.• Responsible for ensuring that the quality of the services and needs of the group customers were met. Coordinated and monitored any changes that could affect the customer.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Data Analyst
      • Aug 2008 - Jan 2012

      • Supporting data from external and internal sources and resolve customer queries.• Communicating with international traders on a daily basis.• Liaising with customers and third-party data suppliers.• Liaising with other Reuters departments and external bodies both in the Asian and overseas markets.• Maintaining market data from Indochina on Thomson Reuter’s products.• Participating in foreign exchange and money market related projects.

    • Receptionist and Administrator Officer
      • Aug 2007 - Oct 2008

Education

  • 2002 - 2006
    Bangkok University
    Bachelor of Arts (BA), English Language and Literature, General
  • 1996 - 2002
    Samsen Witthayalai
    Associate of Arts (A.A.) and French, English Language and Literature, General
  • 1999 - 1999
    EF English Summer Camp in UK
    English Camp

Suggested Services

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Industry Focus. “Hospitality”

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