Experience

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  Iconix Brand Group

  • United States
  • Retail Apparel and Fashion
  • 200 - 300 Employee

  • Creative Director

    • Apr 2015 - Present

    • Creative lead on developing multiplatform, fully integrated campaigns for a number of diverse labels within the Iconix consumer brands portfolio. • Led a team of Designers, Art Directors, Copywriters and Videographers in producing 360 campaigns from strategy through execution and post-production. Oversaw the development of TV, Print, OOH, Experiential and Environmental initiatives, Digital & Social strategies and Brand Development assignments.• Set visual directives for all domestic and international seasonal marketing and implemented revenue-generating assets across all channels. • Guided the successful re-branding transitions of numerous labels, modernizing brand appeal and leading to an 18% - 25% growth per brand following relaunch. • Provided leadership and strategic creative vision to the design team. Managed day-to-day creative department functions including discussing team goals, managing scheduling and budgets, and consulting with various cross-functional groups to assure creative strategies were fully aligned with business priorities and demands.SELECTED ACHIEVEMENTS: - Significantly expanded online presence of multiple brands by leveraging talent and effective creative content to enhance asset visibility and user engagement; Increased traffic by 30% on key platforms.- Maximized ROI by building partnerships with third-party vendors, contractors, creative talent and agencies.- Slashed seasonal shoot costs 25% by negotiating pricing and fees while ensuring the continuation and enhancements of production.- Proactively drove revenue by aligning corporate goals with creative team’s cost-saving actions and effective negotiations in order to meet Iconix’s financial objectives and ensure continued departmental success.

  • Art Director

    • Aug 2011 - Apr 2015

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  Marc Ecko Enterprises

  • Greater New York City Area

  • Art Director

    • Aug 2008 - Jul 2011
    • Greater New York City Area

    • Partnered with founder and Chief Creative Officer in conceiving and executing disruptive, guerrilla-style campaigns. Oversaw all Digital, OOH & Print development leading to effective integrated campaigns, incorporating buzz-generating components and promotions.• Efficiently led and administered strategic, cross-channel creative focused on B2B and B2C marketing across Traditional, Digital, Retail, Video, and Experiential platforms to increase the company’s profitability. • Leveraged data and key performance indicators to identify competitive positioning and emerging trends in the urban market. Strengthened consumer engagement by capitalizing on untapped areas, leading to the implementation of tactical creative solutions.• Responsible for providing aesthetic direction and oversight in the design and installation of experiential, environmental and retail spaces ranging from the flagship store to tradeshow exhibits and pop-up stores. SELECTED ACHIEVEMENTS:- Directed and launched highly successful multi-media, web, print and direct marketing campaigns to drive and propel sales, resulting in a 23% increase of in-store purchases during a tough retail sales environment.- Partnered with a cross-functional team in identifying co-branding and partnership opportunities, culminating in merchandizing collaborations with celebrities, graffiti and street artists, and compatible brands. Product launches exceeded sales goals by up to 120%.

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  Esquire magazine

  • Greater New York City Area

  • Consulting Art Director

    • Aug 2007 - Aug 2008
    • Greater New York City Area

    • Directed and executed promotional assets to support and amplify the publication’s annual key initiatives and special events. Collaborated with cross-functional teams on design strategy and translated marketing objectives into effective visual solutions.• Responsible for the overall look and feel of the Esquire brand across all marketing assets ranging from Signage, OOH Advertising, Event Collateral, Print Advertising, Branded Content, Advertorials and Presentations to ensure coherence on all platforms.SELECTED ACHIEVEMENTS:- Produced highly effective corporate marketing and communications assets for use in sales presentations and pitches. Efforts were credited as instrumental in closing numerous high-level deals.- Executed successful creative solutions by consistently delivering goal-surpassing marketing assets and ensuring department’s satisfaction.

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  Essence Communications Inc.

  • Greater New York City Area

  • Consulting Senior Graphic Designer

    • May 2006 - Aug 2007
    • Greater New York City Area

    • Recruited to develop promotional marketing materials for the Essence Festival, one of the largest annual events in North America with over half a million attendees, performing artists and keynote speakers across the live, four-day event.• Collaborated with senior executives and internal team to define creative vision for all of the event’s collateral. Oversaw the development and execution of a wide range of communication materials which included Print Ads, Event Graphics, Advertorials, Event Programs, Evites, Posters, Sellsheets, Presentations, and Recaps.• Provided graphic solutions for year-round, design projects in the creative services department including designing layouts and cover pages for special editions, producing sales-driving collateral, creating presentations and proposals for senior management and providing design support as needed.SELECTED ACHIEVEMENTS:- Credited with delivering robust, effective, promotional graphics contributing to Essence Festival’s success and resulting in a spike in the event’s popularity that year. - Implemented cost reducing solutions which saved an estimated 15% in event collateral production costs. - Earned commendations from executives for executing communication deliverables that targeted desired audiences and creatively articulated the values of the festival.

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  AO Studios

  • Greater New York City Area

  • Owner/Principle Creative

    • Jan 2004 - May 2006
    • Greater New York City Area

    Design studio offering Art Direction and Graphic Design Services for the Publishing, Marketing, and Entertainment Industries.SERVICES: Art Direction / Graphic Design / Marketing Collateral Design / Brand Identity Development / Packaging Design / Environmental / Design / Budget ManagementSELECTED CLIENTELE:• Sony Electronics• Time Warner Inc.• Hearst Communications• Seagram Company Ltd.• Total Media Group• Register.Com• American Media Inc.• Meredith Corporation