Experience

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  Shire of Harvey

  • Harvey, Western Australia

  • Manager Economic Development

    • Nov 2020 - Present
    • Harvey, Western Australia
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  Bunbury Geographe Tourism Partnership

  • Bunbury Western Australa

  • Tourism Marketing and Development Manager

    • Apr 2017 - Nov 2020
    • Bunbury Western Australa

    Leading the newly formed Bunbury Geographe Tourism Partnership, reporting to the CEOs of the City of Bunbury, and the shires of Capel, Dardanup, Harvey, Collie, Boyup Brook, and Donnybrook-Balingup, plus the South West Development Commission, and Australia's South West. Primarily responsible ...

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  Create Communications

  • Stanthorpe, Queensland

  • Managing Director

    • Oct 2015 - Nov 2020
    • Stanthorpe, Queensland

    Solving development and communication problems to help SME businesses become leaders in their industry and large organisations operate more efficiently. Create is a communication, PR, social media and strategic management consultancy for SMEs and Government – offering the most appropriate and cos...

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  Granite Belt Wine and Tourism

  • Granite Belt, Stanthorpe, Queensland

  • Director Of Marketing

    • 2011 - 2012
    • Granite Belt, Stanthorpe, Queensland

    Leading the Granite Belt tourism and wine association. I was responsible for reporting to a management board and members and driving communication and development activities to drive visitation. A multifaceted role involving strategic marketing and business planning, website design, brand develop...

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  Northern Territory Government

  • Darwin, Northern Territory, Australia

  • Communications Specialist, Northern Territory Department of Housing, Local Go...

    • Sep 2010 - Dec 2010
    • Darwin, Northern Territory, Australia

    Media crisis management support and digital communication development for remote Indigenous and public housing/essential services and local government during the Federal and Northern Territory government intervention, including the $657M Strategic Indigenous Housing and Infrastructure Program (SI...

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  Department of Communities WA

  • Senior Community Relations Officer, Western Australian Department for Communi...

    • 2009 - 2010

    Implementing business and communication plans for the five service areas, comprising more than 140 staff located across WA, for the Department of Communities’ Children and Families Division. Key deliverables:- The first Parenting WA Strategic Framework successfully launched by the WA Minister for...

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  Northern Territory Government

  • Australia
  • Government Administration
  • 700 & Above Employee

  • Marketing and Communication Manager, Media Manager at the Department of Business and Employment

    • 2007 - 2009

    Responsible for a team to drive all communication activities, reporting directly to the Executive Director of Strategy and the CEO. The department had an annual budget of more than $200M and approximately 250-300 full-time equivalent employees, with a Territory-wide network of regional offices.Key deliverables: - Establishment and branding of Invest NT, the Land Development Corporation, and the NT Research and Innovation Awards.- International campaign to attract skilled migrants to the NT from China, Philippines, UK, New Zealand and South Africa. It was run in conjunction with a local campaign to encourage businesses to employ skilled migrants and combat the NT’s skills shortage. - NT Mining Services Expo: Assisted with the organisation and marketing, attracting clients from as far as China.-Support to three ministers.

  • Communications Officer, Northern Territo Office of the Commissioner for Public Employment

    • 2007 - 2008

    As the statutory employer for more than 18,000 Northern Territory Public Sector employees, OPCE is a central agency within the NTPS, responsible for public sector workforce management and development, industrial relations, Aboriginal employment and career development and reviews of NTPS employee treatment.

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  Clairault Wines

  • Willyabrup

  • Marketing Assistant and Cellar Door Manager

    • 2004 - 2006
    • Willyabrup

    Clairault is a leading winery in the acclaimed Margaret River wine region of Western Australia. - Managed a team of staff to drive cellar door sales, surpassing all budget targets.- Implemented an e-commerce website for Clairault Winery.- Managed consumer and trade communications.

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  Magenta

  • Perth, Australia

  • Project Manager

    • 2004 - 2004
    • Perth, Australia

    Supported communication and brand support to a range of clients including WA Opera, Awesome Arts Festival, John Curtin Gallery, Empire Rose, Vincorp Wines and Linney’s Pearls. Assisted in securing Melissa George as a Celebrity Endorser for Linney’s Pearls.

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  Private Yachting

  • Nice Area, France

  • Stewardess

    • 2002 - 2004
    • Nice Area, France

    Assisting high profile clients including His Serene Highness Prince Albert of Monaco, Bernie Ecclestone, Michael Schumacher, Wayne Gretzky and John Malkovich.

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  London Development Agency

  • London, United Kingdom

  • Marketing and Event Manager

    • 2000 - Dec 2001
    • London, United Kingdom

    The London Development Agency (LDA) was from July 2000 the regional development agency to drive sustainable economic growth within London. With a team of staff, implemented marketing activities and events for more than 2000 LDA projects, ranging from English education programs for new migrants, L...

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  PRICEWATERHOUSE COOPERS, S.C.

  • London, United Kingdom

  • Executive Assistant

    • 2000 - 2000
    • London, United Kingdom

    Executive support to Head of Facilities and four Facility managers that manage PWC 16 office locations.

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  Bunbury Tourism Board

  • Marketing Manager

    • 1998 - 2000

    Key deliverables:- Bunbury Tourism Strategic Marketing Plan + Annual Action Plan. Tactics included visitor guides, tour itineraries, print and TV advertising, trade and consumer shows, trade and media familiarisation tours, radio interviews and weekly event updates, trade information folders, website and online marketing, road tourism signage and billboards.

  • Visitor Centre Manager

    • 1995 - 1998

    - Transformed Bunbury Tourism’s membership package creating a 74% increase in membership subscriptions and 37% increase in sponsorship. - A port/marine themed gift shop and travel booking service at Bunbury Tourism resulting in a 581% increase in accommodation bookings, 55% increase in travel and tour bookings, and a 67% increase in merchandise sales. Achievements include the Western Australian Tourism Award – Sir David Brand Youth Medal, three WA Tourism Awards – Tourism Associations, two Golden ‘I’ Awards, and a Top Tourism Town Award.