Experience

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  Adk Connect Singapore

  • Singapore
  • Advertising Services
  • 1 - 100 Employee

  • Assistant Digital Manager

    • Sep 2022 - Present
    • Singapore

    ADK Connect is a digital-first creative and performance agency. Born with Anime in our DNA, our goal is to partner our clients in solving their marketing challenges through innovative digital solutions. Brands worked on: Momentus Hotel Alexandra, Tiger Balm, MUJI, SATO Pharmaceutical, Singapore Institute of Management, Ministry of Communications and Information (MCI), and more. Role: • Headed creative strategy, budgeting, and end-to-end campaign execution for key global clients spanning diverse industries (hospitality, fashion, healthcare etc.) surpassing targets such as 5k followers under 3 months for a new hotel. • Directed creative shoots for ad campaigns, driving 3x surge in online engagement for a pharmacy. Oversaw concept development, storyboarding, and production to actualize creative vision within budget & time constraints. • Implemented full-scale performance marketing, leveraging KOL content and utilising data analytics to monitor campaign performance in real-time and optimise key metrics to drive a 30% increase in reservations for an F&B client. • Delivered compelling pitches with a 65% success rate in business acquisitions.

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  TaF.tc

  • Singapore
  • Retail Apparel and Fashion
  • 1 - 100 Employee

  • Marketing Manager

    • Jul 2021 - Sep 2022

    TaF.tc is Singapore's pioneer CET for the textile and fashion industry. We offer specially designed courses preparing students for successful careers in the competitive fashion industry and help industry professionals develop and specialise. Our local and global collaborations ensure up-to-date, industry-standard education. Role: • Spearheaded TaF.tc’s marketing initiatives, overseeing creative strategy, budget, team expansion, and integrating cutting-edge tools like Salesforce to gather detailed customer insights, resulting in improved success metrics. • Led a team of 5 to devise and execute multi-channel ad campaigns, optimise SEO and craft engaging content, resulting in a 20% annual customer growth. • Pioneered 3 impactful out-of-home campaigns using Adobe Suite & Autodesk Maya, showcased prominently at stations and malls in Singapore, leading to significant surges in direct site traffic and accounting for 20% of conversions. • Collaborated with the sales department to refine lead generation and nurturing processes, achieving a 40% increase in sales-qualified leads. • Optimised campaign performance via Meta Business and Google analytics, consistently achieving cost effective results with a cost per click below $0.30.

  • Assistant Manager, Marketing

    • Jan 2021 - Jun 2021

  • Team Lead, Marketing

    • May 2020 - Dec 2020

  • Senior Marketing Executive

    • May 2019 - Apr 2020

    Role: • Developed the content, budget and audience for omni-channel campaigns including paid and organic social media, SEM, SEO, Google Display Network, EDMs, and blogs, exceeding monthly target of 30% organic sales. • Designed engaging graphic, video and written content for online and offline campaigns, attaining >75% click-to-open rates. • Produced the nationwide inaugural TENCELTM Fashion Design Competition, securing reputable global sponsors such as Lenzing, YKK and A&E, raising >$330k, and drawing over 1 million online visitors to the finale. • Managed a 25-member cross functional team for TaF.tc’s first hybrid Open House. Oversaw art direction, marketing, logistics, stakeholder management, and more, surpassing sales targets by 15%.

  • Digital Marketing Executive

    • Aug 2018 - Apr 2019

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  VERE.360

  • Singapore

  • Content Director

    • May 2018 - Sep 2018
    • Singapore

    VERE360 is a video production house based in Singapore that democratises experiential learning using immersive technologies. We provide a VR education platform and content to make experiential learning affordable, scalable and teacher-friendly. As Content Director, I designed compelling VR/360 experiences for clients using technologically advanced packages like Autodesk Maya & the Adobe Suite.

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  The Peggy Guggenheim Collection

  • Italy
  • Museums
  • 100 - 200 Employee

  • Curatorial Intern

    • Jun 2017 - Jul 2017
    • Venice Area, Italy

    The Peggy Guggenheim Collection is among the most important museums in Italy for European and American art of the first half of the 20th century. As Curatorial Intern, I hosted thought-provoking talks and tours highlighting noteworthy facets about the museum's art and managed day-to-day activities of the museum including admin, logistics, sale of tickets, crowd control, and more.

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  Artslab

  • Singapore

  • Program Director and Curator

    • Feb 2016 - Nov 2016
    • Singapore

    清 Qing is a theatre of memory, reimagining the stories implicated in the Sook Ching massacre during the Japanese Occupation of Singapore. As Program Director and Curator, I curated site-specific exhibits to provoke critical discourse on the Sook Ching Massacre, designed the stage and props to produce “Qing,” a historical retelling of the Massacre, and facilitated workshops for students with renowned South-East Asian artists and practitioners.

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  Tripzilla

  • Singapore
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Marketing & Editing Intern

    • Mar 2014 - Jun 2014
    • Singapore

    TripZilla.com is Southeast Asia's leading digital travel media brand with a monthly reach of 25 million and a strong following on both web and social media platforms. I joined when the company was in its infant stages and when developing online presence was critical. Role: • Collaborated with tech team to set-up TripZilla Magazine, implementing SEO strategies and optimising the site for enhanced performance. • Developed site’s content, managed social media channels, and proposed insightful recommendations crucial to the site’s development, increasing social media activity by more than 50% in 4 months. • Crafted 30 informative and captivating travel articles, and edited over 500 articles within 4 months.