Bio
Credentials
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Advertising and Society
CourseraApr, 2015- Apr, 2026 -
Introduction to Finance
Coursera Verified CertificatesMay, 2014- Apr, 2026 -
An Introduction to Marketing - Wharton (University of Pennsylvania)
CourseraJan, 2014- Apr, 2026
Experience
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AIPL
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Greater Delhi Area
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Vice President
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Aug 2023 - Present
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Greater Delhi Area
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Chief Business Officer
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Nov 2021 - Aug 2023
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DLF Limited
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New Delhi, Delhi, India
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VP of Sales - Commercial Properties
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May 2021 - Nov 2021
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New Delhi, Delhi, India
Employed under DLF DevCo to create strategy and action plan towards increase uptake in sales to strata investors
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ATS Infrastructure Ltd
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Greater Delhi Area
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VP - Commercial Real Estate Portfolio (Leasing & Sales)
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May 2020 - May 2021
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Greater Delhi Area
* Came on board to spearhead an ambitious upcoming commercial space development (rent-yield model) spanning 2 million sq. ft. space matching best commercial real estate assets across Delhi NCR * Create a separate Commercial RE & Leasing Organization within ATS Group, which is otherwise has solid track record of Resi RE* Concurrently handling sales for larger strategic parcels i.e., Hypermarket, Multiplex etc. of 2 Retail developments and disposal of non-core assets in the eastern part of NCR
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ASF Infrastructure Pvt. Ltd.
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Gurgaon, Haryana, India
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Leasing & Business Development
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Nov 2018 - Mar 2020
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Gurgaon, Haryana, India
* Inducted to provide leadership and assist in strategy formulation for increased leasing uptake * Expand team and create synergy to achieve organisational goals of tenant acquisition, building deeper relationship with existing and new customers* Planning & strategising to improve occupancy, revenues and overall asset performance* Entrusted to streamline and improve marketing, operational and customer service process * Key Achievement – Leased 1,29,000 sq. ft. of space to Cairn Energy
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Prius group
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New Delhi Area, India
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Head (Pan-India) - Leasing, Business Development, Customer Service & New Initiatives
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Apr 2016 - Oct 2018
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New Delhi Area, India
* Closed thirty-five (35) plus transactions ranging from large Multinationals to Business Centers to Govt. Organizations across Delhi, Noida, Gurgaon, Mumbai, Ahmedabad* Unlocked/retained annual rental revenue of about INR 50 cr within existing portfolio* Planning & strategizing to improve asset performance and revenues* Established a team from scratch and align behavior to the organizational requirement* Improved existing and established new processes related to Tenant/Customer Service * Present to board on monthly revenue report across all assets including assessment of expected performance for the next month* Commission feasibility report on future development sites and new acquisition* Participate asset disposals to Real Estate Funds, Institutional Investors etc.
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Ascendas
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Gurgaon
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Regional Head - Leasing, Marketing & Customer Service - Gurgaon City
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Apr 2012 - Mar 2016
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Gurgaon
As a key opening team member in the region – established and expanded strong marketing channel network of IPCs and local commercial agentsSuccessfully executed project master planning with projects team to ensure greater representation of the needs, preference of end user/ occupiers keeping in line with competitors’ offeringsPrepared strategic marketing plan identifying the targeted occupiers and market positioning Established department SOPs, lease guidelines, lease manuals as per group’s Financial regulationResponsible for various marketing reporting systems i.e. Corporate Planning Analysis, Balance Score Card etc.Closed the first transactionDrawn over 250 space enquiries ranging from 20,000 to 800,000 sft and responded over 100 RFPs.Coordinated a large industrial land transaction for a Japanese electronics conglomerateProvide strategic marketing inputs to in-house funding entities
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Marketing & Corporate Leasing
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Apr 2008 - Aug 2011
Marketing IT/ITES SEZ at Gurgaon
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Sr. Manager - Heading Marketing Function
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Oct 2006 - Mar 2008
Marketing & Commercial Leasing (Headed Marketing Division)Business developmentNetwork with IPCs and local agents Market Research and analysis, industry mapping.Media buying.
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Agency Services
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2005 - 2006
Look for corporate clients for providing Knight Frank's services
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Education
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XLRI Jamshedpur
PGCBM, General Management -
1998 - 2001Delhi University
Bachelor of Arts, English, Pol. Science -
INSTITUTE OF HOTEL MANAGEMENT CATERING & TOURISM
Graduate Diploma, Hotel/Motel Administration/Management
Suggested Services
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References
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