Experience

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  Direct Agents

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Paid Media Coordinator

    • Aug 2023 - Mar 2024

  • Paid Media Associate

    • Nov 2022 - Aug 2023

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  Vassar College

  • Office of International Services Intern

    • Jan 2021 - May 2022

    -Conducted international orientation for incoming students for 2 consecutive years. Responsible for 15 international students to ease assimilation into the college. -Completed training In cultural diversity and conversation facilitation. -Organized 15+ campus wide events pertaining to cultural differences and inclusion to increase community engagement. -Responsible for the office’s social media presence, increased followers and post engagement by 400 and 37% respectively.

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  Kansso

  • Brand Strategist

    • Jun 2021 - Apr 2022

    -Brand strategy intern for a home goods start up in Mumbai, India -Conducted SEO optimization and incorporated results to create optimum tag-line and website copy -Responsible for creating brand messaging including brand name, brand story, tag-line and collection names -Crafted all website copy including product descriptions and packaging copy

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  Please See//

  • Junior Copywriter

    • Jul 2021 - Aug 2021

    -Worked closely with the branding team on brand naming projects for a Private Equity firm in New York City and an upcoming Cloud Kitchen in Mumbai, India -Responsible for ad copy (image and caption) on social media for a newly opened exclusive members only luxury club. Grew Instagram followers from 1k to 2k. -Crafted social media copy for Theobroma, a patisserie, and increased follower engagement by 17% . -Conceptualized a festivities themed social media campaign to boost sales by 30%. -Produced festivity themed brochures and emails to maintain client relations.

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  Yellow | Branding and Digital Marketing Agency

  • Content Writer

    • Sep 2020 - Dec 2020

    -Created website copy for clients including: Yellow, an advertising agency, FarmUnboxed, a B2B farm to home digital startup and Astute, an event management company. -Responsible for social media campaigns and copy for Hamleys India, Cocoon Carpets, OneStop Retail to increase followers by 2k, 200 and 400 respectively. -Worked closely with senior copywriters and graphic designers to ideate, conceptualize and ideate pitch decks for several brands.

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  Mondelēz International

  • Talent Acquisition Contractor

    • Apr 2020 - Jul 2020

    -Contractor for the Talent Acquisition team at Mondelez International -Researched and benchmarked Employer Brand Strategies specifically related to boosting employee morale during the COVID-19 pandemic. -Created an Employer Value Proposition focused on external social media communication to attract talent from diverse backgrounds. -Worked closely with the strategy team to actualize Diversity and Inclusion initiatives, specifically related to encouraging women in the sales department of the company. -Conceptualized social media campaigns and created social media posts of employee testimonials to boost morals and attract new talent.

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  Vassar College

  • Poughkeepsie, New York, United States

  • Alumni Relations

    • Nov 2019 - May 2020
    • Poughkeepsie, New York, United States

    -Part of a team of 15 students responsible for raising funds from Alumni of Vassar College. -Raised 3k over a course of 3 months.

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  Mind Over Image

  • Content Creator

    • May 2019 - Jul 2019

    -Created strategy to increase mental health awareness in minority communities including the creation of workbooks, workshops and programs. -Conducted a workshop for Bengali immigrant sex workers to raise awareness around coping straggles. -Ghost wrote articles on mental health and education that were published digitally. -Archived interviews and videos. -Created a video campaign to raise awareness for Men’s mental health to be shared on social media. Increased following and post engagement by 13%.

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  Lonely Planet

  • Writing Intern

    • May 2018 - Jul 2018

    -Wrote captions and descriptions for photographs. -Edited articles for the magazine.-Researched popular social media hashtags to be incorporated into Lonely Planet’s Instagram presence. Wrote captions and curated photographs for the same.