Experience

• 

  Golden Gate Restaurant Group

  • Hanoi, Hanoi, Vietnam

  • E-com Brand Manager & Market Intelligence (concurrent)

    • Dec 2021 - Present
    • Hanoi, Hanoi, Vietnam

• 

  WeatherPlus

  • Hanoi, Hanoi, Vietnam

  • Marketing Communication Manager

    • Jul 2020 - Nov 2021
    • Hanoi, Hanoi, Vietnam

    Directed brand development, performance marketing at WeatherPlus, market-leading weather solution company that serves 13+ mil Vietnamese, and provides IoT, AI & Big Data, API solutions for B2B/B2G sectors.• Established & mentored a full-stack marketing team that has full capabilities of market research, performance marketing across digital platforms (Facebook, SEO, CRM…), PR & communications, branding, media & content production.• Achieved WeatherPlus’ position as Vietnam’s most popular choice of weather solution provider in wind power, mining, apparel segments – gained the largest market share in hydro power segment (seho.vn).• Achieved over 3,000 B2B leads within 6 months via an optimized B2B marketing process that identified clients’ pain points, industrial insights, decision makers’ contacts & shortened customer acquisition time.• Strategized Vietnam Disaster Management Authority’s full-year national social media contract -upping the channel’s monthly popularity to 20+ mil impressions with 50% increased revenues.• Created a seasonal market demand forecast solution using weather big data for fashion, beverage, air-conditioning clients for product research, production planning, sales & promotion.

• 

  BiOWiSH Vietnam

  • Hanoi, Hanoi, Vietnam

  • Marketing Manager

    • 2019 - 2020
    • Hanoi, Hanoi, Vietnam

    Promoted growth of B2B sector of BiOWiSH Vietnam - derived from BiOWiSH Technologies US - advanced microbial technology company for agriculture & environmental management.• Generated over 1,000 B2B lead via digital advertising, exhibitions, workshops, conferences.• Corresponded with US team on client pitching & new tech deployment for 2 key agriculture brands in Vietnam: Dam Ca Mau & Dam Phu My.• Accelerated 8% increase in aquaculture sales: by new distributors & improving Profit & Lost performance of 40 distributors in Southwest Vietnam by optimal marketing aids (promotions, direct advertising, POSMs).• Launched B2C market penetration strategy: by creating new 2 product lines with competitive pricing & sales policies for urban market – resulting over 15 subscribed distributors in Hanoi in 2 months.• Initiated online affiliate platform: consulted with distributors, initiated optimized digital distribution channels & finding online distributors.

• 

  RICO Group

  • Hanoi, Hanoi, Vietnam

  • B2B & B2C Marketing Manager

    • 2018 - 2019
    • Hanoi, Hanoi, Vietnam

    Strategized brand development, performance marketing for 3 key brands of RICO Group, a premium home & office interior design company.• Launched 6 luxury interior home collections in 2019: studied European market & collaborated with Interior Design Department to create bespoke home concepts that well-resonated with elite customers.• Implemented performance marketing for B2B, B2C sectors: gained high-profile clients such as Unilever, BGC, Swarovski by digital and PR campaigns for all brands under RICO Group.

• 

  Song Hong ICT Media

  • Hanoi, Hanoi, Vietnam

  • Account & Marketing Manager

    • Oct 2016 - Oct 2018
    • Hanoi, Hanoi, Vietnam

    Managed a portfolio of over 30 accounts of Song Hong ICT Media, a marketing agency focusing in digital, PR and Crisis management.• Increased company revenues by 15% by expanding variety of value-added services including event, media booking, branding consultant, digital/social campaigns. • Directed account management & campaign planning: Consulted with BODs of 12 clients, identified key challenges and solutions, constructed overall campaign strategy in answer to client’ requirements• Established partnerships with media agencies including 2 well-known companies: Dentsu Group, Alo Media – collaborated with them on campaigns for Vietnamese corporations.

• 

  ABBANK

  • Hanoi, Hanoi, Vietnam

  • Market Research and Brand Development Officer

    • Feb 2015 - Oct 2016
    • Hanoi, Hanoi, Vietnam

    Represented all 3 key market research projects, audited brand health & enhanced marketing performance.• Proposed & organised a new in-house market research programme that monitored performances of over 150 local retailers across the country with minimum expenses in comparison to outsourcing alternatives.• Supervised 50+ local branches & advised branch managers on promotion campaigns. Worked with regional managers on 9 new branches’ opening.• Counselled and co-ordinated in 2 major retail banking transformation projects: (1) rebranding, (2) retail network standardization – improving retail performance of B2C, SME sectors and operational efficiency.

• 

  BITA Corporation

  • Hanoi

  • Marketing Executive

    • May 2012 - May 2013
    • Hanoi

    Responsible for a few marketing activities in the forms of inbound marketing such as SEO and Facebook ads.Developed relationships with book publishers around the country, maintaining profitable sales discount.Contribution: Successfully setup a cost-efficient organic SEM platform consisting of multiple interlinked websites that promoted Bita’s search keywords to compete directly with its key competitors on the top search result.

• 

  SumoSale JSC

  • Hanoi

  • Marketing Executive

    • 2011 - 2012
    • Hanoi

    Supported the director in local market approach plan, managed and coached its sales team of 20. Handled contracts and logistics activities. Created product pricing scheme, sales promotional materials.

• 

  Oriflame Cosmetics

  • Hanoi

  • Independent Consultant Manager

    • 2009 - 2010
    • Hanoi

    Managed and coached a team of over 20 part-time collaborators to generate target sales in monthly basis. Planned and held customer care events.Contributions: Received 2 recognitions after 2 months: The Fastest Growing Manager of the Month, The Best Sales Team of Summer Quarter (June & July 2009)