Experience

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  China CITIC Bank

  • Senior UX Designer

    • Dec 2020 - Present

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  Beijing Gehua Catv Network Co., Ltd.丨北京歌华有线电视网络股份有限公司

  • China
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Senior UX Designer

    • Jun 2019 - Dec 2020

    - Responsible for IPTV UI&UX design of over 5.4 million users across Beijing, involved in the whole process from design strategy to design execution.- Design, plan and conduct user research to gain user insights, utilize methods such as: qualitative in-depth interview, stakeholder interviews, quantitative surveys, participatory design, experience mapping, contextual inquiries and moderated and unmoderated remote testing etc.- Analyze and synthesize research findings, translate them into actionable insights and deliver visual design based on design wireframes and patterns.- Show leadership in facilitating building the concept of user-centered and exemplify how UI&UX design principles, heuristics and perspectives apply to grow business and activate users and in the work.- Pay attention to and analyze the trend of user experience design at all times, study the needs of target users, experience demands and aesthetic tendencies, and quickly optimize existing products.

  • User Interface Designer

    • Jul 2016 - Jun 2019

    - Participate in the IPTV platform planning and interaction design and support ongoing optimization on graphical user interface design.- Collaborate with product managers, developers and other UX designers during the product life cycle, making sure that we tackle the right problem with the right design based on user research, competitive analysis and usability test, etc.- Drive improvement of strategic promotion, creative design and visual upgrade of events, new media platform and video network, such as Interactive Media Advertising Conference per year, “Guangming Cinema” one public service project about film.

• 

  Angie Design Studio

  • Freelance Designer

    • 2009 - 2016

    In 2009, I stared my first design studio and worked for myself with some design projects. I worked several designs with big companies as Havaianas, Hair and ZET Co., etc. And some of my designs have been successfully registered, some have been chosen by Havaianas to do the new product show.

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  Beijing Gehua-Rizzoli Design Communication Co., Ltd丨北京歌华科意设计文化传播有限公司

  • A 13F GEHUA TOWER No.1 Qinglong Hutong Dongcheng District, Beijing China 100007

  • Design Research & Strategy Consultant

    • Jul 2015 - Nov 2015
    • A 13F GEHUA TOWER No.1 Qinglong Hutong Dongcheng District, Beijing China 100007

    - Manage complex components of an engagement, working closely with clients and their customers to understand their pain points, conduct qualitative research and synthesize to provide insights, identify opportunities, and generate conceptual frameworks.- Implement and support ongoing enhancements on CRM events and operations, such as understanding and communicating client requirements, improvement of brand identity, application of brand image and collaboration with senior resources to ensure the clients benefit from optimized operational processes.- Responsible for quality during publishing process including editing, designing, typesetting, proofreading and printing.

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  Beijing Oriental Jiacheng Culture Industrial Development丨北京东方嘉诚文化产业发展有限公司

  • 北京市东城区藏经馆胡同17号嘉诚•印象

  • Design Director Assistant

    • Jan 2015 - Mar 2015
    • 北京市东城区藏经馆胡同17号嘉诚•印象

• 

  Beijing Design Week Organizing Committee丨北京国际设计周组委会办公室

  • A 13F GEHUA TOWER No.1 Qinglong Hutong Dongcheng District, Beijing China 100007

  • Service Designer

    • Jul 2014 - Oct 2014
    • A 13F GEHUA TOWER No.1 Qinglong Hutong Dongcheng District, Beijing China 100007

    - Communicate and execute concepts and solutions of the official website redesign through impactful storytelling, visualizations, prototyping and UX design documentations that reflect user, business and brand requirements.- Engage with multi-disciplinary teams that include other designers, program management, strategists, and technologists on the development, testing and iteration of registration management system for the opening ceremony.- Organize over 100 volunteers to provide guided services for tens of thousands of visitors on the base of Human-Centered Design Thinking, and boost the multi-disciplinary collaboration and the adaption of design in corporate environment to contribute to the transformation of service platform.- Assist to orchestrate workshops and lead talks with clients, partners and customers as part of new service creation, including inviting international top designers, experts and scholars, such as Motomi Kawakami, Colin Burns, Benedetta Tagliabue, Stefano Giovannoni, Uwe R. Bruckner, Wang Shouzhi and Wang Min, etc.

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  Hebei University of Technology

  • Tianjin City, China

  • Teaching Assistant

    • Sep 2009 - Jul 2011
    • Tianjin City, China

    - Responsible for a class of up to 23 students.- Explain, encourage and critique investigative skills, creativity and experimentation, visualization and modeling techniques and final output.- Assist the tutor in marking and moderating project works.