Bio
Credentials
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Email Marketing
HubSpot AcademySep, 2022- Apr, 2026
Experience
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Canada
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Advertising Services
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1 - 100 Employee
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Account Manager
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May 2024 - Present
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Senior Account Coordinator
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Oct 2023 - May 2024
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Account Coordinator
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Jan 2023 - Oct 2023
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Advisor
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Sep 2022 - Jan 2023
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Happy Baton
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Hong Kong, Hong Kong SAR
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Marketing and Operations Specialist
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Jun 2021 - Dec 2022
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Hong Kong, Hong Kong SAR
Set up and managed paid social ads on Facebook and InstagramAwarded Top 10 winner of Reels Challenge by Instagram Academy 2022Wrote, edited, and organised copy and content for cross-platform, SEO-driven marketingLeveraged and refined drip email campaignsImplemented and audited automated email marketing campaigns on CRM platformExecuted email marketing campaigns in coordination with social media postsBuilt journey for cross-channel retargeting campaign to drive lead conversionsImproved eCommerce website with web developers to minimise checkout abandonment
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Asia Society Hong Kong Center
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Hong Kong SAR
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External Affairs Intern
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Jul 2019 - Aug 2019
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Hong Kong SAR
Responded to requests from TV affiliates to arrange interviews for cultural events Developed and proofread bilingual press release for cultural and political eventsMaintained records of press calendars, ad budget, and monthly business reviewsTracked and reported on media presence in print and online news outletsFilmed content for social media and kept an organised archive
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Citi
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Hong Kong SAR
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Office Clerk
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Jun 2017 - Aug 2017
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Hong Kong SAR
Monitored customer data for irregularities and analysed findings using Microsoft ExcelGenerated reports on customer's compliance to international tax regulations
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Education
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2017 - 2021The University of Hong Kong
Bachelor's degree, International Relations -
2011 - 2017Marymount Secondary School
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