Bio
Experience
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Founder
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Nov 2008 - Present
Direct Marketing Manager with over 20 years of experience, possessing a strong management and PC background. Marketing experience includes managing direct marketing campaigns, writing proposals and prospecting for leads. Extensive computer experience includes ACT!® by Sage and various other CRM Software, Microsoft Access®, Microsoft Excel® and Microsoft PowerPoint®
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Founder
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Nov 2008 - Present
MARKETING EXPERIENCE: • Managed direct marketing campaigns, which included coordinating the efforts of mail houses, email blast companies, printers, DVD/CD replication services, graphic designers, web developers and call centers to insure the ongoing success of each project.• Marketed products & services to Fortune 500 and large entrepreneurial companies. Industries included, High Tech, Pharmaceutical, Government Agencies, OEM’s, Investment Banking, Brokerage and Insurance.• Developed and nurtured prospects, generating new revenue for the company.• Established and maintained account relationships generating nearly one million dollars in annual revenue.• Developed marketing strategies and structured promotional programs for new and existing products.• Developed curriculum for an intensive eight-week Phone Representative Training Program.• Implemented operational procedures to improve overall efficiency.
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Director, New Business Development
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Aug 1994 - Aug 2005
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Education
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University of Massachusetts, Amherst
Communication and Media Studies
Suggested Services
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Industry Focus. “Marketing and Advertising”
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References
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