Bio
Credentials
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Agile Marketing Foundations
LinkedInFeb, 2020- Apr, 2026 -
Microsoft Dynamics 365: Advanced Techniques
LinkedInFeb, 2020- Apr, 2026 -
Trello Essential Training
LinkedInJan, 2020- Apr, 2026 -
Hubspot Inbound Marketing Certification
HubspotNov, 2019- Apr, 2026 -
Email Marketing: Drip Campaigns
LinkedInSep, 2019- Apr, 2026 -
Learn LinkedIn Sales Navigator (2018)
LinkedInAug, 2019- Apr, 2026 -
Advertising on Facebook
LinkedInJun, 2019- Apr, 2026 -
B2B Marketing on LinkedIn
LinkedInJun, 2019- Apr, 2026 -
SEO: Link Building in Depth
LinkedInMay, 2019- Apr, 2026 -
Email and Newsletter Marketing Foundations
LinkedInApr, 2019- Apr, 2026 -
Intruducción a desarrollo web
Coursera Course CertificatesMay, 2017- Apr, 2026 -
Google Adwords
GoogleJul, 2013- Apr, 2026
Experience
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BorderGuru LLC
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Guadalajara, Mexico
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Head of Marketing
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May 2021 - Present
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Guadalajara, Mexico
I plan and execute marketing and sales strategies for the company in the territories of the United States, Mexico, and Canada. I manage the marketing budget, measure the results of each advertising channel, and oversee the commercial communication and content strategy for the brand on social media.
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Panama
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IT Services and IT Consulting
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300 - 400 Employee
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Senior Marketing Manager
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Jun 2018 - Nov 2020
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Digital Mareting Manager
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Jan 2017 - Jun 2018
I created digital marketing strategies for the mobile apps development industry, business intelligence, cloud technology, and UX/UI of digital applications.
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Pixland Interactive
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Guadalajara, Mexico
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Digital Marketing Agency Manager
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Aug 2013 - Dec 2016
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Guadalajara, Mexico
Led the development of commercial and marketing strategies for the agency to seek the best performance for our clients.
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Ooyala
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Guadalajara, Mexico
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Digital Media Marketing Manager
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Aug 2010 - Sep 2011
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Guadalajara, Mexico
I coordinated the company's communication on digital media, advertising campaigns on specialized sites, SEO, emailing, and social media. Additionally, I optimized campaign results and achieved a 75% increase in their effectiveness.
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Marketing Coordinator
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2006 - 2008
I conducted market research in electronic media for web users, clients, and end consumers.
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Apparel Auxiliary
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Jan 2005 - May 2006
I developed market research, conducted product testing, planned and executed sales initiatives. I measured and analyzed consumers at point of purchase for equipment and textile products.
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Education
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2009 - 2010Universidad Politécnica de Madrid
MBA en la Economía Digital, Negocios Digitales -
2005 - 2005The University of British Columbia
Diplomado, e -Marketing -
2001 - 2005Tecnológico de Monterrey
Licenciatura, Mercadotecnia -
2002 - 2002Fudan University
Business in China, Marketing y Logística
Suggested Services
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Industry Focus. “International Trade and Development”
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References
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