Experience

• 

  VHS Learning

  • United States
  • E-Learning Providers
  • 100 - 200 Employee

  • Vice President of Marketing

    • Jun 2021 - Present

  • Director of Marketing

    • Jul 2018 - Present

    • Successfully executed major rebrand from "The Virtual High School" to "VHS Learning" in 2020• Collaborate with management team to build, execute, and maintain five-year strategic plan• Work with all departments to streamline internal and external communication to maintain accuracy, increase engagement, and make agile changes based on reporting• Build brand awareness, build strategies to generate leads, and increase enrollments through various marketing efforts• Plan, manage, and execute annual national marketing plan to solidify brand identity, generate and qualify leads, and communicate complex program in a simplified way

  • Marketing Manager

    • Jul 2015 - Jul 2018

    • Improved processes for marketing campaigns from content creation through production • Lead website redesign including project management, content creation, research, and budget management• Implemented a new Salesforce marketing automation tool to generate leads and streamline marketing programs

• 

  Catholic Charities of the Archdiocese of Boston

  • Boston, MA

  • Special Projects

    • Dec 2013 - Jul 2015
    • Boston, MA

    • Implemented 24/7 Telephonic and Video Interpreting • Developed new marketing materials to create a cohesive brand, increasing the reach and impact of the interpreter services program across MA• Created a new website including writing copy, bidding job to vendors, and managing budget and timeline • Lead a new Interpreter Certificate program to be provided to perspective interpreters to increase our interpreter talent pool

• 

  Hill Holliday Advertising

  • Boston, MA

  • Account Executive

    • Sep 2010 - Dec 2013
    • Boston, MA

    Client: Bank of America • Planned and executed on-line, in-store and video content featuring Bank of America’s local relationships with over 50 organizations in a four-month period • Managed production of new TV spots to contribute to Bank of America’s 2012 rebrand launch and ensured consistency with other mediums Client: Dunkin’ Donuts • Created smooth in-store process resulting in increased incremental revenue • Successfully executed over 100 different printed pieces per month

• 

  McDonald's

  • Intern

    • Jun 2010 - Oct 2010

    Marketing Department

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  Arnold Worldwide

  • Intern

    • Sep 2009 - Dec 2009

    Account Management Intern