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Angela Mayer is a seasoned sustainability professional with extensive experience in project management, digital strategy, and marketing communications. She has worked with various organizations, including the Australian Packaging Covenant Organisation, Inner West Council, and Clean Up Australia Ltd, to develop and implement sustainable initiatives and campaigns. Angela holds a Diploma in Marketing and Business Administration from the Bayerische Akademie fuer Werbung und Marketing and has completed a Fellowship program for sustainability leaders at the Centre for Sustainability Leadership.

Experience

    • Australia
    • Environmental Services
    • 1 - 100 Employee
    • Senior ANZPAC Manager
      • Apr 2023 - Present

    • ANZPAC Program Manager
      • Jul 2022 - Apr 2023

      As the ANZPAC Manager I oversees the delivery of the ANZPAC (Australia, New Zealand and Pacific Islands Plastics Pact) Program. A collaborative and ambitious cross-regional program that brings together businesses, governments, NGOs and other key actors from across the plastics value chain behind a shared vision for a circular plastics economy.

    • Projects Manager
      • Mar 2021 - Jul 2022

      As the manager of the projects team I planned, monitored and delivered key projects to support progress towards the 2025 National Packaging Targets. Working closely with stakeholders to strengthen the collaborative impact model across government and industry.Key achievements;- successful management of 22 projects in FY 2021/2022- strategic planning and budget development for 6 key projects and/or programs in FY 2022/2023- development and implementation of new project management processes and tools for the organisation- strategic planning and coordination of stakeholder engagement across all key projects. - facilitation of key stakeholder engagement sessions such as working groups

    • Australia
    • Government Administration
    • 700 & Above Employee
    • Coordinator Resource Recovery Campaigns and Projects
      • Oct 2019 - Feb 2021

      I was responsible for the project planning and delivery of changes to waste services, capital and operational resource recovery projects as well as widespread communication and behaviour change information. Managing a team of three, I planned, managed and collaborated with others to create innovative and contemporary campaigns for waste avoidance, reuse and recycling. I coordinated the implementation of projects ranging from local education programs, changes to services like a new food recycling service, to capital projects like community recycling centres. Prepared detailed reports and evaluation of these campaigns and projects.Achievements: • Development of a long-term strategic plan for organic waste based on a ‘program logic’ model to algin our programs to overarching goals and measure impacts• Development of a 12-month team project plan to manage resources and staff time efficiently • Apply for, manage, monitor and report on Better Waste Recycling Fund grants• Coordination of the rollout of a food recycling service (FOO) to over 11,000 units• Oversee the collaboration between different teams and Resource Recovery to achieve the organisation’s Zero Waste Strategy.

    • Senior Resource Recovery Officer - Campaigns
      • Nov 2017 - Oct 2019

      I managed communication, awareness and education campaigns for the Resource Recovery team. This included the development and maintenance of a marketing plan, which identified key projects and topics to achieve the team’s strategic objectives. I planned projects and programs with the wider team, developed targeted communication messages and collateral. An important part was to liaise with Council’s communications team, preparing internal briefs, and facilitate meetings to ensure our campaigns are communicated on time, to the right target audience and with the right message. Urgent media issues required the development of messages and briefings for internal and external stakeholders. Achievements: • Development of Council’s first Waste App as an opportunity to phase out paper-based waste calendars with 1,000 downloads in the first 3 months. • Development of a communications plan to launch the Waste App as well as encourage ongoing increase in downloads• Development of a 12-months communications plan for the Resource Recovery team to allow for a strategic planning of messages and projects• Kick-start of Council’s zero-waste communication with the ‘Zero waste Christmas’ online guide including promotion plan• Initiation of a social media and newsletter schedule for waste related messages to guarantee ongoing online presence• Management of waste avoidance programs such as SecondHand Saturday (178 households engaged, 65% participated to reduce waste) and Garage Sale Trail (415 registered sales)• Restructure and content development for the resource recovery section during the launch of the new Inner West Council website

    • Senior Environmental Officer
      • Nov 2013 - Nov 2017

      This position was based at the Green Licing Centre, a sustainability hub in the busy inner city location of Newtown. My responsibilities were the development and delivery of a yearly engagement plan to support the strategic objectives of the Centre and government partners. This includes a place-based engagement program, face-to-face advice in the centre, workshops and information packages, online engagements through social media and newsletter. The management of each project included planning, rollout, review, monitoring and reporting to identify improvement opportunities early. Another responsibility was the management of all communication channels of the Green Living Centre. Those channels involved social media, digital newsletter, centre displays and window design, as well as overlooking traditional media appearances. Achievements: • Development of two place-based research campaigns that gave inside into the Centre’s future campaign effectiveness, processes, timings and resources• Support the development of the Centre’s workshop plan• Management and coordination of the Green Living Centre’s presence at the Newtown Festival 2014.• Planning and management of the Green Living Centre’s Earth Hour 2015 event which engaged 6 local businesses/groups and over 60 attendees.• Development of a communication guideline as reference for all partners and team members• Planning and coordination of the development of Green Living Centre’s website

    • Workshop Facilitator
      • Apr 2013 - Oct 2019
      • Sydney

      My passion for sustainability and my blog www.sustainable-mum.com inspired me to share my knowledge of green living with other families interested in a sustainable way of bringing up kids.

    • Producer/Project manager
      • Jul 2012 - Nov 2013
      • sydney

      Leading the digital department and supporting the TV and print department to plan and manage social, environmental and change maker campaigns. This involved budgeting, time planning and production management with internal and external teams and partners. Achievements: • Development and implementation of a process to make digital projects more time and cost efficient.• Project management and production of a Greenpeace video on the issue of container deposit in Australia which received over 1,900,000 visits on youtube.• Working with all team members to optimise resource planning which resulted in a streamlined and effective working relationship between departments.

    • Australia
    • Environmental Services
    • 1 - 100 Employee
    • National Business Engagement Manager
      • Jul 2011 - Jul 2012

      My role was to consult, support and engage businesses to reduce their carbon footprint and contribute positively to their corporate goals. I developed programs to achieve more sustainable work practices, employee engagement programs and created and managed fundraising campaigns. This included program planning, setup and management, logistics, relationship management and budget responsibility. A second area of responsibility was campaigning for a Container Deposit Scheme. This involved monitoring current developments in media and political decision-making, liaising with other stakeholders to create campaign messages as well as develop actions to engage the community and create political as well as corporate pressure. Achievements: • A 15% increase of funds was achieved during the Business Clean Up Day 2012.• More than 320 business participated in Business Clean Up Day.• Establishment of social media engagements with business through a linkedin group with over 25% Business Clean Up Day participants joining in the first few weeks.• Setup of a partnership with a Green Business Certification Program • Planned and managed two community engagement programs to support a Cash for Container Legislation (1 online, 1 offline), which resulted in strong media coverage

    • Marketing and Communications Manager
      • Jul 2008 - Aug 2011

      My responsibility was to develop and manage communication strategies to increase participation in the annual event Clean Up Australia Day as well as other campaigns throughout the year. The aim was high community engagement as well as raising funds for the organisation. I managed the production of TV and radio spots, PR, promotional activities and online marketing such as website, social media and eDM. 1 fulltime staff, 2 interns and volunteers were part of my team and I managed all external agencies. Achievements: • In my first year Clean Up Australia Day had the highest community awareness in years and achieved an increase in participation by 10%. • I produced quality marketing campaigns and collateral despite limited budget and resources, through successful pro bono acquisition in my professional network as well as the wider industry.• I broadened the portfolio of fundraising channels, strengthened the online marketing channels and started the first social media profile of the organisation

  • MassMedia Studios
    • Sydney, Australia
    • Senior Producer
      • Jan 2008 - May 2008
      • Sydney, Australia

      Strategic consulting and producing of digital projects, development of marketing plans and online communication strategies, planning and managing the implementation of a new CMS for the Audi Corporate Website, producing of micro sites, newsletter, e-learning, online marketing/banner.

  • - Angela Mayer -
    • Hamburg Area, Germany
    • Freelance Consultant Digital
      • Jan 2005 - Feb 2008
      • Hamburg Area, Germany

      B2C projects and B2B online shops, customer loyalty programs, community plattforms, brand and promotional websites.

  • argonauten GmbH
    • Munich Area, Germany
    • Senior Account Manager
      • Apr 2000 - Dec 2004
      • Munich Area, Germany

      Digital consulting and client management for projects such as corporate websites, online shops and community platforms. Scoping scale and managing production of projects for BMW, Audi, Deutsche Telekom, Mobilcom, Wrigley.

Education

  • 2009 - 2009
    Centre for Sustainability Leadership
  • 1994 - 1996
    Bayerische Akademie fuer Werbung und Marketing
    Diploma, Marketing and Business Adminstration
  • 1996 - 1998
    Apprenticeship at DIALOG advertising agency
    Marketing and Advertising Manager
  • 1994 - 1996
    University of Passau
    International Law

Suggested Services

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Industry Focus. “Environmental Services”

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