Experience

• 

  Citizens

  • United States
  • Banking
  • 700 & Above Employee

  • Business Insights Sr Analyst

    • Mar 2022 - Present

  • Analytics and Reporting Analyst

    • Sep 2020 - Mar 2022

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  AliMed

  • United States
  • Medical Equipment Manufacturing
  • 200 - 300 Employee

  • Freelance - Circulation Manager

    • Jun 2020 - Sep 2020

    • Develop and support circulation strategy in partnership with key stakeholders to determine optimal contact strategy, minimize redundant titles and/or non-responders, identify titles that influence purchasing behavior and terminate non-productive catalogs with clear rationales for doing so.• Communicate direct mail circulation plan schedules and changes. Create and maintain various schedules related to mailing activities including the master mailing calendar to ensure drop dates and budget expectations are met.• Work with direct mail list processing vendor and list broker to obtain outside lists, manage data hygiene, and coordinate merge/purge data flow to support mailings.• Work with list processing vendor and printer to ensure lists are received, quantities are verified, and inkjet details are accurate.

  • Multi-channel Customer Manager

    • Aug 2018 - Jun 2020

    • Partner with IT to develop a central CRM (Salesforce) with all marketing touch points• For the first time in the history of AliMed, develop customer profiles using multiple data sources (such as our internal database, Salesforce CRM, Pardot, Microsoft AX, Sales contacts, procured lists, social media activity and Google analytics) to help in targeting and creating customer journeys• Helped create the business requirements and identify the data needs related to data integration into Salesforce CRM, Sales Cloud, analytics systems and custom applications throughout the company • Identified business processes and problems and found software solutions to implement and solve problems. • Analyze multi-channel marketing dashboards, inclusive of channel specific KPIs, to offer insights throughout, as well as post, campaigns• Identify and utilize second and third-party data to build more robust customer profiles, more robust mail lists, and digital marketing targets• Drive customer centric strategies to engage them throughout their lifecycle• Play critical role in annual planning, driving integrated marketing adoption and delivering customer growth• Ensure strategic alignment in customer and prospect targeting and scheduling across sales and marketing channels• Communicate and collaborate with cross functional teams to achieve synergies across channels• Manage and help develop skills of Marketing Customer Analyst• Develop and manage Direct Marketing budget of over $1 Million dollars

  • Senior Business Analyst

    • Sep 2017 - Aug 2018

    • Serve as team leader for solid understanding of the systems, data tables and field locations for appropriate data extraction• Explore and implement creative solutions to reporting issues for both internal and external databases by identifying opportunities for automation• Involved in BI Platform strategy, Data Integration, and Data Visualization using SQL and Excel. • Identify data and system issues and partner with IT to develop and implement solutions• Create multi-channel marketing dashboards, inclusive of channel specific KPIs using PowerPivot and PowerBI• Produce project-based analyses that supported business programs and company financial objectives• Created operational processes and business analytics to handle and govern key initiatives • Attend Microsoft Summit to stay current with analytic, modeling and statistical software trends • Develop and deliver customer insights for action/implementation

  • Business Analyst

    • May 2013 - Sep 2017

    • Support Outside sales teams with Commission and Sales Management reporting• Extract large amounts of data though internal reporting tool using SQL code• Provide monthly and YOY sales reporting across all sales and marketing channels as well as total company• Conducted online training sessions for outside sales teams to ensure exceptional user experience

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  Talbots

  • Hingham, MA

  • Sr. Circulation Specialist

    • Jul 2011 - May 2013
    • Hingham, MA

    • Manage cost effective strategies for printing and mailing• Build print orders for assigned retail and direct marketing campaigns• Execute mail strategies for retail and catalog campaigns utilizing the Unica selection tool• System setup for all catalog and retail mailings within the Unica tool• ...

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  Boston Apparel Group

  • Marketing Manager - Casual Living

    • May 2010 - Jun 2011

    Manage business planning on an ongoing basis including circulation, budgets, sales, and forecasts. Develop overall marketing strategies to support overall sales plan with an emphasis on customer retention and acquisition; optimize circulation plans for meeting top line goals with maximum profitab...

• 

  J. Jill

  • Business Analyst

    • Jul 2005 - May 2010

    • Assist in Company System Transition including data analysis/validation and Departmental Workflow Processes• Create Alternate View Reporting within Enterprise Data Warehouse (EDW) to Support the Business’ reporting needs• Create and Manage Attribute Database• Perform Weekly Retail and Total Comp...

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  Redcats USA

  • Senior Marketing Anaylst - Lerner

    • 2000 - 2005