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Angela Detering Deary profile image

Angela Detering Deary

Marketing: Packaging Specialist _ SSA at PepsiCo
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Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Xhosa Elementary proficiency
  • Afrikaans Native or bilingual proficiency
  • German Native or bilingual proficiency
  • English Full professional proficiency
Skills
  • Marketing Strategy
  • Creative Direction
  • Advertising
  • New Business Development
  • Brand Development
  • Show all
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Bio

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I am Angela Detering Deary, currently residing in the vibrant City of Cape Town, Western Cape, South Africa. I am fluent in German, Afrikaans, and English, with some knowledge of Xhosa. My professional journey spans over 14 years at Calibre Brand Solutions, where I currently serve as the Senior Managing Director. My expertise lies in marketing strategy, creative direction, and brand development, complemented by strong skills in project management and strategic planning. I have furthered my education at the Institute of Packaging SA and Cape Peninsula University of Technology, enhancing my knowledge and skills in the field. I am passionate about driving brand success through innovative design and effective business strategies.

Experience

  • PepsiCo
    • Marketing: Packaging Specialist _ SSA
      • Jan 2024 - Present

      Ultimately responsible in keeping consumer facing packaging as Marketing intended. Problem solver. Continuous improvement of packaging and shelf display. Liaison between Marketing, Converters & Plants. 14 solid years of experience in Essential Foods. 28 years in FMCG.

    • Technical Artwork Production Manager | Consumer Facing | Essential Foods Marketing
      • Jul 2019 - Dec 2023

      Ultimately responsible in keeping consumer facing packaging as Marketing intended. Problem solver. Continuous improvement of packaging and shelf display. Liaison between Marketing, Converters & Plants. 11 solid years of experience in Essential Foods. 25 years in FMCG.

    • Acting Brand Manager | Lipton & Concentrates
      • May 2021 - Aug 2021

      Innovation & Brand management

  • Calibre brand solutions
    • Cape Town
    • Chief Operating Officer
      • May 2012 - Present
      • Cape Town

      We create designs that quicken the pulse, inspire conversation and contribute to the commercial success of brands.

  • Pioneer Foods
    • Paarl, Western Cape, South Africa
    • Packaging Development Manager | Essential Foods R&D
      • Apr 2020 - Mar 2022
      • Paarl, Western Cape, South Africa

      Improving sustainability on packaging. Working towards RCB. Managing VE and RFP projects, packaging trials and ultimately producing best specifications on packaging for Essential Foods brands.

  • Calibre brand solutions
    • Client Service Director
      • 1998 - 2012

Education

  • 2021 - 2021
    IoPP World Packaging Organisation
    in progress, Packaging Technology
  • 2020 - 2020
    The Institute of Packaging SA
    Advanved Diploma, Packaging Technology
  • 2019 - 2019
    The Institute of Packaging SA
    One Year Diploma | Cum Laude, Packaging Technology
  • 1990 - 1993
    Zonnebloem, Cape Town
    Accounting and Business/Management
  • Cape Peninsula University of Technology
    Business Economy, major in Accounting 1 & 2; Mercantile Law; Business Economics, Accounting 1 & 2; Mercantile Law; Business Economics

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