Bio
Credentials
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ChatGPT Masterclass- Build Solutions and Apps with ChatGPT
UdemyApr, 2023- Apr, 2026 -
OpenAI, GPT, ChatGPT and DALL-E Masterclass
UdemyApr, 2023- Apr, 2026 -
Product Marketing: Effective Go To Market Strategy 2023
UdemyApr, 2023- Apr, 2026 -
Marketing Communications: Budeting
Pryor Learning | Fred Pryor Seminars | CareerTrackMay, 2021- Apr, 2026 -
Marketing Communications: Integrated Marketing Communications
Pryor Learning | Fred Pryor Seminars | CareerTrackMay, 2021- Apr, 2026 -
Certification for Email Marketing
SendinblueApr, 2021- Apr, 2026 -
Strategic Social Media Marketing Certification
edXDec, 2020- Apr, 2026 -
Diversity and Inclusion Certification
eCornellOct, 2020- Apr, 2026 -
Social Marketing Certification
Hootsuite AcademyOct, 2020- Apr, 2026 -
Marketing Analytics Certification
eCornellSep, 2020- Apr, 2026 -
Gitomer Sales Certification
Gitomer Learning AcademyApr, 2020- Apr, 2026 -
Affiliate Marketing Certification
eMarketing InstituteNov, 2019- Apr, 2026 -
Web Analytics Certification
eMarketing InstituteNov, 2019- Apr, 2026 -
Social Media Marketing with Facebook and Twitter
LinkedIn Learning ⋅ Course CertificateSep, 2019- Apr, 2026 -
Social Media Marketing Foundations
LinkedIn Learning ⋅ Course CertificateMar, 2019- Apr, 2026 -
AdWords Fundamentals Certification
Digital Academy for AdsDec, 2018- Apr, 2026 -
Certified Social Media Expert
Universal Business CouncilNov, 2018- Apr, 2026 -
Ultimate Digital Marketing Advanced Diploma
Shaw Academy MarketingMay, 2018- Apr, 2026 -
AdWords Search Basics Certification
Digital Academy for AdsJan, 2018- Apr, 2026 -
AdWords Basics Certification
Digital Academy for AdsDec, 2017- Apr, 2026 -
Social Media Marketing
Shaw AcademyOct, 2017- Apr, 2026 -
Northwestern University Content, Advertising and Social IMC
CourseraApr, 2017- Apr, 2026 -
AMA Digital Marketing eLearning Program
AMA eLearningMar, 2017- Apr, 2026 -
Certified Digital Marketing Training
Digifish3Mar, 2017- Apr, 2026 -
Northwestern University The Importance of Listening
CourseraNov, 2016- Apr, 2026 -
Online Marketing Fundamentals Certification
eMarketing InstituteJul, 2016- Apr, 2026 -
Social Media Marketing Certification
eMarketing InstituteJun, 2016- Apr, 2026 -
Social Media Marketing Certification
Hootsuite PodiumApr, 2016- Apr, 2026 -
Social media and Content Marketing Strategies Certificate
BlueMagnetMar, 2015- Apr, 2026 -
Marketing Strategy Certification
eCornellFeb, 2015- Apr, 2026 -
HP Life Social Media Marketing Certification
HPDec, 2014- Apr, 2026 -
Executive Leadership Certification
eCornellJul, 2014- Apr, 2026 -
Digital Analytics Fundamentals Certification
Google Analytics AcademyOct, 2013- Apr, 2026 -
Inbound Marketing Certificate of Excellence
HubSpot AcademyJan, 2013- Apr, 2026 -
Social Media Success Summit
Social Media ExaminerJun, 2012- Apr, 2026 -
Social Media Certification
Online Marketing InstituteNov, 2011- Apr, 2026 -
The Power of Email Marketing
Constant ContactNov, 2010- Apr, 2026 -
Dale Carnegie Training- Win Friends and Influence People: Secrets of Success
Dale Carnegie TrainingMar, 2010- Apr, 2026 -
Social Media Marketing II
HubSpot AcademyApr, 2024- Apr, 2026 -
Social Media Marketing Certification Course
HubSpot AcademyNov, 2021- Apr, 2026 -
Social Media Marketing Certification Course
HubSpot AcademyNov, 2021- Apr, 2026 -
Google Ad Apps Certification
GoogleDec, 2021- Apr, 2026 -
Google Ads Video Certification
GoogleDec, 2021- Apr, 2026 -
Google Shopping Ads Certification
GoogleDec, 2021- Apr, 2026 -
SEO
HubSpot AcademyNov, 2021- Apr, 2026 -
Google Ads Display Certification
GoogleNov, 2021- Apr, 2026 -
Google Ads Measurement Certification
GoogleNov, 2021- Apr, 2026 -
Google Ads Search Certificate
GoogleNov, 2021- Apr, 2026 -
Social Media Certified
HubSpot AcademyDec, 2019- Apr, 2026 -
Inbound Marketing Certification
HubSpot AcademyJan, 2019- Apr, 2026 -
Inbound Marketing Certified
HubSpot AcademyApr, 2013- Apr, 2026
Experience
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Virtual Academy Advanced Training Solutions
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Tennessee, United States
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Marketing Director
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Mar 2024 - Present
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Tennessee, United States
I have the honor of marketing Virtual Academy's products that enhance public safety through their customizable courses and tools. Virtual Academy is specifically designed to provide the services of a state-of-the-art public safety training facility without the confinement of physical buildings and classrooms, while still delivering the same level of quality. VA delivers the most engaging and knowledgeable experts directly to your agency, saving the resources you would utilize for visits to state training facilities. With training that is user-friendly and easy to navigate, reducing the learning curve experienced with other programs while increasing knowledge absorption, Virtual Academy was created to enhance your current training programs and maximizing your training dollars.
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Social Animals Marketing
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United States
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Founder
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Jun 2009 - Present
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United States
We market your dreams... That means I build a relationship with you to determine what your goals are for your business, for your passion... well, for your dreams. Sometimes that involves me being the creator of content, the coordinator of events, putting the fun in fundraising and sometimes it is something else entirely. My company offers:*Content creation with SEO keyword implementation*Digital marketing management*CRM clean-up*Email marketing*Ghost-writing*Blog and article content creation*Social media management*Development of social media strategy*Profile creation and branding*Social media content management*Community management*Social media advertising*Research, analysis and reporting of engagement*Fundraising*Database creation and management
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PIA Automation
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North America
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Marketing Coordinator- PIA Automation North America
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Apr 2022 - Mar 2024
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North America
With locations in Europe, North America, and China, PIA is one of the key market-leading automation companies serving Medical Device and Life Sciences, Automotive, Consumer Products, and e-mobility markets. While daily tasks vary widely, my primary role in the company is the regional coordination of global marketing goals.• Copywriting- writing short and long form content for assigned projects that is tailored to the audience and platform• Collaborate globally- aligning with the global marketing team to plan, design and execute initiatives for locations in North America• Sales team support- partnering closely with the sales team to provide them with tools, marketing materials, and presentations• Tradeshow and event coordination- coordinate all aspects of tradeshow presence including budget, participation, social campaign and follow-up• Budget planning- creating and managing an annual budget that anticipates internal and external events, assets and activities• Photography and videography- identifying, filming and editing of visual assets for projects and company activities • Project coordination- collaborating with teams across all departments and locations to create marketing assets and content, and other activities• Social Media Coordination- taking a principal role in creating content, scheduling social media, engaging with comments and messages, and facilitating questions from social media channels• Community Management- assisting in auditing the online community, posting, and scheduling content and engaging community members• Relationship Management- participate in identifying ways to better engage prospects and customers• Market Research- conduct research and organize data regarding our industry, competitors and customers
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stickersandmore.com
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Washington, Indiana, United States
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Marketing Director
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Jun 2019 - Jan 2022
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Washington, Indiana, United States
Manage conception, development, and implementation of the company marketing plan and strategies, budget, and promotional programs in order to increase familiarity with our brand.*Assess, develop and implement company’s marketing plan *Implement strategies to create awareness of the company’s business activities*Plan and execute campaigns for existing product awareness and launching of new product lines *Identify community and public relation opportunities*Develop scheduling utilizing marketing calendars*Produce content for the company’s online presence*Oversee the email marketing program*Oversee social media marketing strategy *Collaborate with department managers to uncover insights and strategies for products*Work closely with the sales and customer service departments to align sales and marketing strategies*Ensure consistent branding across all marketing and communications channels*Design of test/control/tracking segmentation*Implementation of tests, results reporting, analysis, and recommendations *Track and provide post-event analysis of company conferences *Report on the effectiveness of marketing campaigns using pre-determined KPIs *Identify short-term and long-term budget and resource needs*Use CRM program for prospect and client tracking*Represent company at nation-wide conferences*Serve as liaison for company with marketing partners, vendors and clients*Set and administer an annual marketing budget *Develop and manage project budgets*Coordinate with accounting department to develop promotion pricing strategies to maximize profits*Control budgets and allocate resources amongst projects*Identify revenue opportunities within our established client base*Research consumer demand trends for products and services*Identify new target demographics*Identify competitors, evaluate their strategies and devise counter-strategies
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SITCO Internet
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Evansville, Indiana, United States
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Marketing Manager
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Nov 2016 - Apr 2019
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Evansville, Indiana, United States
*responsible for creating content that attracted target demographic*managed company social media content*managed company website design*designed and managed print and digital campaigns*designed and managed email marketing campaigns*monitored and analyzed data*implemented software changes to increase efficiency*identified new communities and markets to enter*assisted in the launch of a sister company- Gigahomes*identified opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes*developed and maintained account profiles to align marketing required to achieve account goals*communicated with the sales team on plans and outcomes.*designed and executed 1:1, 1: few, and broad-based marketing initiatives *tracked lead flow to ensure sales are following up on marketing in a timely manner
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Public Affairs and Team Relations HR Analyst
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Dec 2011 - Sep 2016
*Recruited to execute community leadership and outreach strategies, identify and initiate multi-cultural team morale development strategies, partner with local organizations with a shared mission to improve the community in our area.*Within six months designed the volunteer development program, new program increased team member volunteerism by 110%.*Within a year, designed community contribution program that increased community donation and sponsorship over 200%.*In less than two years, designed and executed programs that brought the company top national and global awards for community contributions.*Designed and executed 70+ special events for 900+ employees and their families, including company picnics, fishing tournaments, bake sales, holiday dinners and fall festivals *Designed and produced external and internal event materials and coordinated with external printers to the artwork and production of collateral such as tee-shirts and buttons.*Produced and presented proposals ($500 – $75,000) for company activities, external sponsorships, in-kind gifts, and financial donations. *Handled the administrative as well as the logistics part of the projects and compiled regular reports, created (and stayed within) activity budgets, and evaluations of the same for the consideration of the plant president and department managers. *Trained the new volunteers by increasing their knowledge of our in-progress projects; assigned duties to them on the basis of their strengths and interests. *Mobilized department managers to facilitate the planning of volunteer teams to ensure support for successful events. *Created and maintained work-plans with defined roles and responsibilities. *Developed and maintained positive and productive relations with the media, community leaders, organizations and the public at large. *Devised, implemented and maintained a team member discount program at area businesses.*Served as facilities resource for Japanese coordinators.
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Office Manager
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Jan 2008 - Dec 2011
* Designed and executed 100+ special events, including Golden Heritage Days, the largest festival in Gibson County, golf tournaments, dinner galas, ribbon cuttings and bowl-a-thons.* Assisted in the development of annual fundraising, events, sponsorships and membership goals and exceeded these goals.* Worked closely with the board, advisory board, executive director and major contributors to revamp collateral marketing pieces including mission, goals, programs, and proposals to increase funding resources. * Served as administrator for membership and donor databases.* Developed lists of prospective donors for new and existing programs. * Maintained and updated current information on major individual donors. * Mobilized business owners and corporations to create volunteer teams in support for successful events. * Organized fundraising events, coordinated volunteers and donors, and gained sponsors.* Handled the daily administrative duties of both offices.* Compiled regular reports of activities for the directors and board members. * Educated new members by increasing their knowledge of our projects and services. * Researched information for industries interested in locating to Gibson County.* Informed and distributed to the public facts and events in Gibson County.* Assisted and conducted annual banquet for businesses and community leaders.* Conducted live broadcasted political forums for local and state government officials.* Organized and conducted community events including ribbon cuttings, luncheons, and board meetings* Performed bookkeeping, including a/p and a/r’s, payroll, budget management via Quick Books Pro.* Prepared weekly newsletters, mass mailings and direct communications to the public and business leaders.
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Tom Strawn
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Dyersburg, Tennessee, United States
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Business Operations Manager
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2001 - 2007
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Dyersburg, Tennessee, United States
*handled multiple aspects of many business interests, including property management, legal practice and construction projects.*bookkeeping and payroll*paralegal work*rental payment collection*project management*supervision of 30+ employees across multiple businesses and states*developed new avenues of revenue*analyzed existing revenue streams for profitability
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Cellular Plus Verizon Authorized Retailer
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Tennessee, United States
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Regional Marketing Manager
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1998 - 2003
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Tennessee, United States
*lead multiple locations in reaching their sales goals*launched new locations*hired and terminated employees*set sales goals *conducted B2B marketing*completed inventory*completed banking and reports
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Education
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Dyersburg State Community College
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McKenzie High School
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Mid Peninsula Schools
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ITT Technical Institute-Newburgh
Suggested Services
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Industry Focus. “Marketing and Advertising”
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References
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