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Anette Forssell is a seasoned marketing and project management professional with extensive experience in strategy, loyalty programs, and digital marketing. She has held senior roles at SEB, DHL Freight (Sweden) AB, GE Money, and Svenska Handelsbanken, and has a Master of Business Administration (MBA) from Mid Sweden University.

Experience

    • Online Communications Manager
      • May 2011 - Aug 2013

      Online Communications Manager (global)Merchant Banking

    • Marketing Communication Manager
      • 2006 - 2011

      -Managed and executed advertising campaigns ,customer loyalty programs, customer events, sales material, market research, website and customer communication-Developed and executed sponsorship strategy and loyalty program for the years of 2007 - 2010. Significantly increased customer satisfaction and ROI. Winner of the Swedish premier sponsorship award “Gyllene Hjulet” twice. Winner of European Sponsorship award once. -Developed an e-mail dialogue strategy together with DHL headquarters in Brussels and Bonn. Successfully managed the research, start up- and execution of pilot in Sweden. Established final processes and a marketing communication strategy for DHL in Sweden. -Developed and executed relationship marketing strategy and loyalty program for Key Account Customers -Very close working relationship and management of projects together with external advertising agency and communication agency -Yearly budget responsibilities of EUR 800 000

    • IC and Treasury Supervisor
      • Aug 2005 - Jul 2006

      -Managed cash management, foreign exchange risk, liquidity, funding, bank guarantees, contingent liabilities, bank accounts and cash pools.-Responsible for inter company processes, monthly reporting and the results and follow up of key performance indicators. Successfully improved quality of reporting, meeting tight deadlines and significantly improved results.-Managed internal relationships as well as with external banks.-Continuously working on improving and developing routines, procedures and processes on both departments, to make work more effective and to improve results.

    • A/P Specialist. Collection Management. Leasing Administrator
      • 2003 - 2005

      -Specialized in accounts payable, bookkeeping and reconciliation of accounts.-Project Oasis (Oracle) Super User A/P.-Budget management and Reconciliation of GE Facilities and other major accounts.-Bankruptcy procedures, early terminations and claims. Maximize recovery and minimize losses-Sales of bankruptcy products, dealing with customers and trustee-Responsible for administration and follow up of bankruptcy as well as the set-up of processes and routines. Successfully minimized losses

    • Private Banking
      • 1996 - 2002

      -Capital investments and various bank transactions; accounts, funds, international currency, money orders.(1996-1998, 2002)

Education

  • 1995 - 1999
    Mid Sweden University
    Master of Business Administration (MBA), Marketing
  • National University
    Master or Art, Human Behavior

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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