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Bio

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Aneesha Sood is a seasoned marketing professional with 15+ years of experience in team management, marketing strategy, business development, and sales. She has held various leadership positions in top companies, including VP Special Projects & Events at NDTV and GM Sales at Commune Sports & Entertainment.

Experience

  • RISE Worldwide Limited
    • Gurugram, Haryana, India
    • GM Sales & Sponsorships
      • Jan 2022 - Present
      • Gurugram, Haryana, India

  • Self-employed
    • Gurugram, Haryana, India
    • Consultant
      • Oct 2019 - Dec 2021
      • Gurugram, Haryana, India

      Consulting projects include Esports/Gaming, Leadership Hiring, Celebrity/ social media influencers as well as business development for Start-ups.

    • VP Special Projects, Revenue
      • Sep 2018 - Oct 2019
      • New Delhi Area, India

  • NDTV
    • New Delhi Area, India
    • Vice President - Special Projects & Events
      • Aug 2013 - Aug 2018
      • New Delhi Area, India

      Head revenue for India's leading integrated marketing solutions & programs for brands across the NDTV Network. From cleaning up India to making India's road safer to award achievements of brave Special Projects most successful campaigns include Dettol Banega Swatch India, Toyota Greenathon, supported by Priyanka Chopra, Aircel Save Our Tigers supported by Amitabh Bachchan, Coca-Cola Support My School supported by Sachin Tendulkar, Vedanta Our Girls Our Pride supported by Priyanka Chopra, Nirmal Marks for Sports supported by Ranbir Kapoor, Fortis Health4U, Loreal Women of Worth supported by Aishwarya Rai Bachchan, Sonam Kapoor and Katrina Kaif and Diageo Road to Safety.

    • GM Sales
      • Aug 2010 - Jul 2013

      Sponsorship & marketing agency specializing in Sports & Fashion events that include all ICC, Mumbai Indians team sponsorship, FIH Hockey, Wills Lifestyle Fashion week, Delhi Couture week, India Couture Week. Was responsible for all revenue generation, managing client expectations and working closely with all rights holders.

    • DGM- Sales
      • Feb 2007 - Jul 2013

      Managed North revenues Football, Hockey and All Sports Magazine.Formulated strategies and ensured its implementation for achieving the objectives laid out. Led and motivated 12 human capital resources for driving revenues. 90% of the fiscal’s revenue was contributed from North market. Revived Hockey as a second best communication opportunity after cricket for advertisers. Made Indian Football a revenue opportunity. I League, Nehru Cup stands as testimony

  • Scholastic
    • New York, NY
    • Sales & Marketing Manager
      • Dec 2000 - Jul 2004
      • New York, NY

Education

  • FORE School of Management, New Delhi
    Master of Business Administration (MBA), Marketing/ Finance
  • Jesus & Mary College
    Bachelor of Arts (B.A.), Economics
  • Delhi Public School, Mathura Road
    Economics, Maths, Commerce and Accountancy

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Spectator Sports”

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