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Bio

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Andy Tompkins is a seasoned marketing executive with expertise in trade shows, public relations, and event management. As Trade Show Director at the Specialty Equipment Market Association (SEMA), he has spearheaded the organization's two annual trade shows, driving growth and strengthening the industry's Circle of Benefits model. With a proven track record in B2B and consumer cross-platform media strategies, Tompkins has worked with prominent groups such as NAMM, Formula4 Media, and IAEE, delivering successful events like The Running Event and The Sea Otter Classic. Holding an MBA from the University of California, Irvine, Tompkins brings a strategic perspective to his work, leveraging his skills in marketing, sales, and operations to drive business results.

Experience

    • Trade Show Director
      • Oct 2022 - Present
      • United States
    • Director of Marketing & Communications
      • Apr 2014 - Oct 2022

      Responsible for brand management, advertising and promotional creative design, email marketing, and website content for the National Association of Music Merchants' (NAMM) two annual trade shows and multitude of efforts to help more people make more music, more often.

    • Owner
      • Apr 2012 - Apr 2014
      • Irvine, CA

      Provide a range of business development solutions including sales, marketing, financial management and operational services. Specialized in b2b and consumer cross platform media and event strategies working with groups such as:NAMM (International Association of Music Merchants) contributing to it...

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Sports Group Vice President
      • May 2008 - Dec 2011

      Manage all aspects of Interbike, Health & Fitness Business and Sacred Craft events serving over 25,000 businesses in the cycling, retail fitness and surf shaping industries.

    • Group Show Director, Action Sports Retailer
      • May 2006 - May 2008

      Directed brand strategy, sales, marketing, PR and operations for Action Sports Retailer, a twice per year trade event serving over 20,000 businesses in the board and youth lifestyle industries.

  • VNU
    • Laguna Beach, CA
    • National Sales Manager / Show Director
      • Oct 2003 - Apr 2006
      • Laguna Beach, CA

      Managed sales team of four - six direct reports for Outdoor Retailer, Fly-Fishing Retailer trade events and Bicycle Retailer Magazine, serving the outdoor lifestyle, fly-fishing and cycling industries.

    • Account Executive
      • May 1996 - Aug 2001
      • New York, NY

      Managed multiple advertising sales territories during five year period at business to business publications including Commercial Property News, Outdoor Retailer, Surf Business, and Action Sports Retailer.

Education

  • 2004 - 2007
    University of California, Irvine
  • 1991 - 1995
    University of Colorado

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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