Bio
Experience
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Specialty Equipment Market Association (SEMA)
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United States
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Trade Show Director
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Oct 2022 - Present
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United States
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Director of Marketing & Communications
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Apr 2014 - Oct 2022
Responsible for brand management, advertising and promotional creative design, email marketing, and website content for the National Association of Music Merchants' (NAMM) two annual trade shows and multitude of efforts to help more people make more music, more often.
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AAT Consulting Services
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Irvine, CA
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Owner
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Apr 2012 - Apr 2014
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Irvine, CA
Provide a range of business development solutions including sales, marketing, financial management and operational services. Specialized in b2b and consumer cross platform media and event strategies working with groups such as:NAMM (International Association of Music Merchants) contributing to it...
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United States
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Technology, Information and Media
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700 & Above Employee
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Sports Group Vice President
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May 2008 - Dec 2011
Manage all aspects of Interbike, Health & Fitness Business and Sacred Craft events serving over 25,000 businesses in the cycling, retail fitness and surf shaping industries.
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Group Show Director, Action Sports Retailer
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May 2006 - May 2008
Directed brand strategy, sales, marketing, PR and operations for Action Sports Retailer, a twice per year trade event serving over 20,000 businesses in the board and youth lifestyle industries.
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VNU
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Laguna Beach, CA
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National Sales Manager / Show Director
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Oct 2003 - Apr 2006
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Laguna Beach, CA
Managed sales team of four - six direct reports for Outdoor Retailer, Fly-Fishing Retailer trade events and Bicycle Retailer Magazine, serving the outdoor lifestyle, fly-fishing and cycling industries.
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Miller Freeman, Inc.
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New York, NY
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Account Executive
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May 1996 - Aug 2001
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New York, NY
Managed multiple advertising sales territories during five year period at business to business publications including Commercial Property News, Outdoor Retailer, Surf Business, and Action Sports Retailer.
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Education
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2004 - 2007University of California, Irvine
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1991 - 1995University of Colorado
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