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Bio

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Andy Straisfeld is a seasoned business development professional with 15+ years of experience in sales, partnerships, and leadership. He has a strong background in sales, marketing, and customer relations, with expertise in multiple languages and regions. Straisfeld has held various roles, including Partner and VP Business Development at MEA Health Corporation, Strategist and Partner at Lifecycle Revive, and Territory Manager at Kimberly-Clark/Halyard Health/O&M Canada.

Experience

  • MEA Health Corporation
    • Brantford, Ontario, Canada
    • Partner and VP Business Development
      • May 2021 - Present
      • Brantford, Ontario, Canada

  • Lifecycle Revive
    • Brantford, Ontario, Canada
    • Strategist and Partner
      • Feb 2021 - Present
      • Brantford, Ontario, Canada

    • Territory Manager
      • Apr 2014 - Jan 2021

  • Mui Scientific
    • Mississauga, Ontario
    • National Sales and Technical Support
      • Aug 2010 - Apr 2014
      • Mississauga, Ontario

      • Responsible for maintaining and strengthening relationships with our existing customers • Sourcing new sales opportunities while creating relationships with new customers within Canada• Marketing several product lines from Gastrointestinal to Surgical equipment• Setup, source-out and attend medical tradeshows in Canada • Demonstrate the product to doctors/nurses as well as buying committees and biomeds• Provide product training and technical support to new and existing customers • Prepare and administer sales contracts and quotes• Consult with clients after sale to provide ongoing support• Resolve product and service related problems• Troubleshoot technical problems related to equipment• Train customers' staff in the operation and maintenance of equipment

  • MAQUET-DYNAMED
    • Markham, Ontario
    • Product Support Specialist - Surgical Tables
      • Jun 2009 - Apr 2010
      • Markham, Ontario

      • As Sales Specialist, called on and consulted with Operating Room customers throughout Ontario representing MAQUET Surgical Tables and Lights• Represented MAQUET-DYNAMED at trade shows and conferences in Canada• Leveraged relationships in the OR environment and was able to attend over 120 surgical procedures while building trust with surgeons and OR staff• Developed dental and veterinary light business as a new initiative for 2010 • Demonstrated effective territory management skills in order to identify new sales growth opportunities and execute sales growth goals as set out by my manager• As Product Specialist for Surgical Tables/Lights in Canada, trained customers' staff in the operation and maintenance of equipment

    • Contract Administrator - Quebec and Maritimes
      • Dec 2004 - Apr 2009
      • Mississauga

      • Ranked 2nd in the nation by sales increase for service contract renewals• Ranked 3rd in the nation by sales increase for new service contracts• Consistently maintained market share well above the national average in one of the most competitive territories (Ontario/Quebec) in the nation• Experienced in all aspects of sales cycle including: RFP response, contract negotiation, etc• Converted several product lines in competitive account in Northern Ontario and Martimes• Promoted to Inside Sales Representative-April, 2006

Education

  • 1991 - 1994
    York University - Glendon College
    Bachelor of Arts, History/Political Science
  • 1989 - 1991
    Dawson College
    Social Sciences, Arts and Sciences
  • 1982 - 1988
    Wagar High School
    High School Diploma, Social Sciences

Suggested Services

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Industry Focus. “Transportation, Logistics, Supply Chain and Storage”

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