Experience

• 

  Shanghai INTEX Exhibition Co Ltd

  • Shanghai, China

  • Senior Manager

    • Sep 2021 - Present
    • Shanghai, China

    www.musicchina-expo.com

• 

  Koelnmesse (Beijing) Co., Ltd.

  • Project Manager

    • Oct 2020 - Aug 2021

• 

  Candex Displays (China) Co., Ltd.

  • Shanghai City, China

  • Business Development Director

    • Jun 2019 - Sep 2020
    • Shanghai City, China

    • Reach and build potential partnership with industry associations, media and leading companies in different categories.• Build up relationship with Pico Expo, event industry leading company. Finish the first co-op project with high standard of satisfying result and pave the way for cooperation in other fields. Combine several existing series of product lines into one stop solution to meet Pico’s need.• Visit existing key accounts, and develop retail brands to implement our products and services, like CK, Decathlon, Muji and etc, obtain endorsement. • Attend trade shows in major markets, like the United States and EU, accumulate potential leads and follow up.• Develop more than ten clients, achieve almost 1000,000 RMB sales, and still growing.

• 

  Messe Düsseldorf Shanghai

  • Shanghai City, China

  • Senior Project Manager

    • Mar 2018 - Jun 2019
    • Shanghai City, China

    • Direct all sales related issues including formulating sales target and sales strategy, drawing floorplan, preparing sales materials, coordinating booth sales and maximizing project revenue.• Reach personal sales, team sales and agent sales goals. • Boost project net space from 2,400 sqm to 3,719sqm.• Supervise the work of 3 team members, offering constructive feedback on their work performance. Define clear targets and objectives and help them to achieve their sales goals.• Monitor timelines and flag potential issues to be addressed.• Reach and propose potential partners including associations, media groups and sales agents.• Organize one offline salon event, including event planning, sponsor engaging and coordinating, proposal writing and event implementing.

• 

  Z-lite Electric Supply

  • Vaughan, ON

  • Sales and Marketing Coordinator

    • Jun 2016 - Feb 2018
    • Vaughan, ON

    • Plan, coordinate and implement marketing plan for four locations in Greater Toronto Area.• Maintain regular contact with big contractors and electricians customers to keep relationship and acquire orders.• Run, analyze sales reports through quickbooks platform, and adjust daily sales routine. • Prepare event proposal and conduct SaveOn Energy Event. Obtain the government rebates and boost sales.• Manage online marketing tools.

• 

  canadianspecialevents.com

  • Toronto

  • Event Planner/ Intern Student

    • Nov 2014 - Apr 2015
    • Toronto

    • Manage exhibitor and sponsor pre-event (sponsor benefits, exhibitor info and communication) and onsite load in.• Assist co-ordination for technical elements where needed for Tech Lounge and Main Stage on the show floor.• Lead on mobile App design, implementation and activation onsite.• Floor plan design and revision.• Help set up for awards gala and manage awards trophies.• Update production documents pre-event, onsite and post event

• 

  canadianspecialevents.com

  • Toronto

  • Event Assistant/ Intern Student

    • Feb 2014 - Mar 2014
    • Toronto

    • Create the critical path for theme table design challenge.• Gather potential attendees’ information both from colleges and professionals.• Contact printing suppliers, communicate the need, compare price and choose the best one.• Help designing poster for challenge and encourage colleges and professionals to join in.• Assist to coordinate with exhibitors, association, delegates and vendors to execute the trade show, conference and gala on-site.

• 

  Shanghai International Exhibition Co.,Ltd.

  • Deputy Project Director at Photo & Imaging Shanghai

    • Jul 2010 - Jul 2013

    • Direct all phases of Photo & Imaging Shanghai project, including researching, planning, budgeting, sale, marketing, vendor selection, on-site coordinating and evaluating.• Boost project revenue from 4.5 to 6.5 million RMB, increased 20% annually.• Supervise the work of 4 team members, offering constructive feedback on their work performance. Define clear targets and objectives and help them to achieve their sales goals.• Monitor timelines and flag potential issues to be addressed.• Review sales, exhibitor and visitor concerns and new opportunities to drive sale and marketing strategy at weekly planning sessions.• Assess vendor products and services and maintain positive vendor relations.

  • Project Manager at China Wedding Expo

    • Apr 2008 - Jun 2010

    • Be in charge of an important part of China Wedding Expo project.• Complete and exceed the sale's goal annually which is about 2 million RMB.• Dial and answer an average of 50 calls per day by addressing exhibitor inquiries, solving problems and providing customer-centric services.• Keep good relationship with leaders and important exhibitors in wedding industry.• Implement marketing strategies, which result in 10% growth of visitor base.

• 

  Shanghai Modern International Exhibition Co.,Ltd.

  • Shanghai City, China

  • Project Manager at Shanghai International AD & Sign Technology & Equipment Exhibition

    • Nov 2004 - Mar 2008
    • Shanghai City, China

    • Collect and maintain a customer database of over 1000 potential exhibitors.• Handle daily heavy flow of paperwork and cooperate with the accounting departments on invoicing problems• Organize company files and create support system to direct sales department.• Research related industry and find potential exhibitors and visitors.• Participate in part of Shanghai International Ad and Sign Technology and Equipment Exhibition.