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Bio

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Andrew Winistorfer is a seasoned music industry professional with extensive experience in editorial management, content creation, and team leadership. He has held various roles at VMP (Vinyl Me, Please), including Director of Music, Classics & Country, and Senior Director of Music and Editorial. With a strong background in writing, editing, and curation, Andrew has developed a keen eye for detail and a passion for delivering high-quality content to audiences. He is also an accomplished freelance writer, having contributed to publications such as Prefixmag.com and Noisey, Vice, A.V. Club, and The Isthmus.

Experience

    • United States
    • Musicians
    • 1 - 100 Employee
    • Senior Director of Music and Editorial
      • Jun 2023 - Present

      - Oversee curation of all VMP subscriptions (Essentials, Classics, Hip-Hop, Country, Rock, Limited), VMP Anthology, and the VMP store- Oversee all VMP Editorial operations, with a focus on physical print media, including Listening Notes booklets for every Record of the Month and a bi-monthly magazine. - Supervise the physical print design department- Expand VMP Editorial into additional print opportunities- Expand VMP product lines- Oversee and executive produce all VMP Podcast properties, including VMP Anthology and Lost Sounds Radio- Set strategic direction for all VMP Editorial properties- Executive produced The Story of Impulse!, Miles Davis: The Electric Years, and co-produced The Story of Memphis Rap

    • Director of Music
      • Aug 2022 - Jun 2023

      - Oversee curation of all VMP subscriptions (Essentials, Classics, Hip-Hop, Country), VMP Anthology, and the VMP store- Launched first VMP Limited Subscription working closely with Dolly Parton's management on Vinyl Me, Parton- Executive Produced Miles Davis: The Electric Years, The Truth Is Where It's At: The Best Of Gospel Truth, and The Story of Waylon Jennings- Curation lead to sell outs 3 months in a row in Essentials Record of the Month- Oversaw the launch and lead the curation of the fifth genre-based subscription, VMP Rock

    • Director of Classics & Country
      • Feb 2021 - Aug 2022

      - A&R and curation of VMP's Classics and Country Subscriptions- Launched Country Subscription in March 2021 to near-immediate sell-out- Write Liner Notes or source and edit Liner Notes for all Country and Classics records- Produce 1-2 VMP Anthology box sets annually- Work with Head of A&R to program VMP's other subscriptions, and to program and curate VMP's member store, which features anywhere between 10-25 titles a month

    • Editorial Director
      • Jan 2019 - Jan 2021

      - Oversaw All Editorial Operations (Print/Web/Email/Social Media/Podcasting) for VMP- Managed the work of 2 full-time employees, 2-3 part-time workers/interns, and a large cast of freelance writers- Helped launch VMP's official podcast properties like VMP Anthology- Managed annual content budget- Published and co-edited "The Best Record Stores In The United States" coffee table book - Website Published 100-150 pieces a year - Contributed to external communications to establish "VMP Voice"

    • Classics A&R
      • Aug 2018 - Jan 2021

      - Curated VMP Classics, VMP's subscription service dedicated to classic Jazz, Blues, and Soul albums- Wrote liner notes and/or sourced and edited writer for liner notes on each selection

    • Head of Editorial
      • Aug 2017 - Dec 2018

      - Oversaw All Editorial Operations (Print/Web/Email/Social Media) for VMP- Managed the work of 1 full-time employees, 1-2 part-time workers/interns, and a large cast of freelance writers- Managed annual content budget- Website Published 100-150 pieces a year- Contributed to external communications to establish "VMP Voice"

    • Senior Editor
      • Aug 2016 - Jul 2017

      - Took over as sole editorial employee at VMP- Took website from 25k monthly visits to 300k+- Worked with editorial intern and a cast of dozens of freelance writers- Website published 150-200 times a year- Conceptualized and iterated on monthly ROTM-focused content, providing VMP members with more information and "the story" of each Record of the Month, which we hadn't done previously- Co-edited the published book 100 Records You Need In Your Collection

    • Associate Editor
      • Jan 2016 - Jul 2016

      - Was the 6th full-time employee hired at VMP- Took our editorial site from proof-of-concept to a blog that published some of the best music writers in the world

    • Freelance Writer
      • Jun 2010 - Present

      - Have written for a variety of publications on topics ranging from music and movies to fashion and food, theater and professional wrestling. - Have written band bios for legacy acts and indie artists- Have contributed to Noisey, Vice, A.V. Club, The Isthmus, VMP, Popmatters and elsewhere

    • Assistant Editor
      • Aug 2015 - Dec 2015

      - Oversaw and edited the blog, daily newsletter and quarterly magazine for a B2B publication covering the cable industry

  • Wisconsin Union
    • Madison, Wisconsin, United States
    • Unit Manager
      • Jan 2013 - Aug 2015
      • Madison, Wisconsin, United States

      - Managed the gift stores inside UW-Madison's two student unions, overseeing a combined staff of 40-50 students, and managing stores that drove over $1.5 million a year in revenue

  • Target
    • Madison, Wisconsin, United States
    • Team Lead
      • Aug 2009 - Dec 2012
      • Madison, Wisconsin, United States

      - Worked virtually every role one can have at a Target store at T-1069, eventually leaving as the Team Lead overseeing our Grocery and Seasonal departments.

    • Senior Editor
      • Mar 2008 - Jul 2012

      - Was a daily contributor to Prefixmag.com, writing dozens of weekly blog posts and album reviews- Oversaw the writing of the rest of the staff of contributors

Education

  • 2004 - 2008
    University of Wisconsin Oshkosh
    Bachelor of Arts - BA, Journalism

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Industry Focus. “Music”

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