Okay, let’s tackle this. So Andrew Simms has 34 years of experience as a General Manager, which is extremely long-term. This level of experience typically commands a high hourly rate. However, the industry and location are not specified. Considering the general management role and long-term experience, I'll use a lower estimate. A senior-level General Manager in a similar industry and location might charge $100-$200 per hour. Since Andrew has 34 years of experience, I'll estimate his hourly rate at the lower end of this range, around $75 per hour.