Experience

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  DriveRightData

  • United Kingdom

  • Chief Sales Officer

    • Dec 2018 - Present
    • United Kingdom

    I joined the business on a consultancy basis before being appointed as Chief Sales Officer and Board member with the remit of growing revenues by 55% to £4M over a 3 year period and preparing business for sale, leading all commercial operations and driving business change initiatives.To support the successful sale of the company, I have worked closely with the CEO, actively interacting with various corporate finance firms, and offering valuable recommendations for the selection of a strategic advisor that aligned with the best interests of shareholders and the business.I’m responsible for defining the company’s commercial model and developing a business strategy to maximise revenue, profit, and growth. I have successfully delivered a CAGR of 29% between 2021-23 and developed a 5-year plan to demonstrate capacity to grow revenue to £10.5M. In my capacity as Chief Sales Officer, I supervise the delivery of go-to-market actions to improve ROI, established objectives to optimise sales performance and deliver financial targets whilst maximising resource effectiveness. I designed a high-performance culture based on accountability, personal development, shaped business processes around values and collaboration to safeguard achieving shared objectives.◼️ Established the business as a global market-leader by introducing new product capabilities, enabling diversification into new verticals and markets.◼️ Designed and implemented business growth strategy, requiring systematic change in business operations and culture, successfully growing revenues by 39% in just over 4 years.◼️ Championed collaboration throughout the business, clearly outlining the vision and strategy to functional leaders ensuing alignment and precipitate the delivery of business growth.◼️Established the integration of systems and processes to enable the analysis and evaluation of business performance, enhancing reporting capabilities to inform revenue forecasting and sales strategy.

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  Experian

  • United States
  • Information Services
  • 700 & Above Employee

  • Sales Director - Automotive & Motor Finance Vertical

    • Sep 2012 - Apr 2018

    I joined the business as a Business Development Manager in 2007, progressing to a Strategic Account Manager role in 2008 and onto Head of Strategic Accounts Automotive in 2010 before becoming Sales Director for the Motor Finance Vertical in 2012.I was promoted to develop and grow the automotive sales vertical with annual revenues of over £28M generated across Experian’s data, software, analytics and fraud business offers. I had oversight of the development and execution of the sales strategy, devising business plans to deliver on overall company financial and strategic objectives.My role supervised the creation of defined marketing communications and social selling campaigns, demonstrating thought leadership and insight on market dynamics to build brand credibility in new sectors. I implemented a culture shift towards developing profitable customer relationships based on first class sales processes and robust controls, introduced role profiling and measurable sales competencies to inform training and development needs to improve sales capabilities, effectiveness, and performance.◼️ Supervised the restructure of the motor finance sales team, aligning client portfolio and embedding into the organisation to create the automotive sales vertical, growing YoY revenues by 7%. ◼️ Built high performance sales environment, acquiring talent and initiating coaching programme focused on key sales principles to safeguard retention and drive growth. ◼️ Applied leadership skills to drive strategic sales team to achieve 5% YoY revenue growth for 2 consecutive years by developing client relationships and increasing product penetration.◼️ Created customer-centric sales environment, developing processes and an environment emphasising service excellence to register NPS score of 41%.◼️ Spearheaded the commercial rationale and business cases to expedite implementation of new innovation, aligning activities with client and market needs to optimise penetration and revenues.

  • Head of Strategic Accounts

    • Oct 2010 - Sep 2012

    Oct 2010 to Sep 2012: Experian plc: Head of Strategic Accounts AutomotiveI was appointed to lead and develop the strategic accounts team, consisting of 5 direct reports, driving continuous improvement in sales processes and customer engagement activities and reporting to the Sales Director for Automotive.I implemented a sales strategy and supporting framework to protect and grow brand penetration across a number of customers, integrating effective relationship management activities throughout a national network of opinion leaders to escalate brand awareness and market influence.

  • Strategic Account Manager

    • Apr 2008 - Oct 2010

    ◼️ I was employed to provide oversight of a portfolio of six strategic client relationships across motor retail, auctions, asset finance and manufacturer sectors.◼️ A key element of my role involved the negotiation and implementation of commercial agreements with partners to execute on shared goals and strategic imperatives

  • Business Development Manager

    • Jan 2007 - Apr 2008

    ◼️ I was hired as BDM to manage and develop existing client relationships within the aftermarket sector, targeting share growth and maximising profitability.◼️ I spearheaded introduction of new product innovations, developing go to market strategy and customer activation plans to safeguard successful launch.

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  Cooper Avon Tyres Ltd

  • 1 - 100 Employee

  • Senior National Account Manager

    • Nov 2003 - Jan 2007

  • Business Development Manager

    • Feb 2001 - Nov 2003

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  Interleasing UK Ltd

  • New Business Manager

    • Mar 1999 - Feb 2001