Experience

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  Spearhead Machinery Limited

  • Salford Priors

  • Marketing Manager

    • Jul 2015 - Feb 2016
    • Salford Priors

    Spearhead Machinery designs, manufactures and distributes a range of tractor mounted vegetation maintenance equipment. Spearhead is part of the Alamo Group which has net sales of $800m and employs over 3000 people.• Define, develop and implement global product marketing and communications strategies and plans.• Led a strategic collateral audit to deliver brand and messaging consistency, and reduced ongoing literature costs.• Managing offline and online activity including adverts, promotions, PR, and website, app and social media content.• Developing the CRM database and working towards the implementation of the Group CRM system.• Responsible for control of the company’s marketing spent with a budget of £120k.• Controlling external agencies and suppliers to deliver cost effective marketing collateral.• Manage all aspects of Spearhead’s attendance at agricultural shows, dealer events and trade exhibitions.

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  AGCO Corporation

  • Stoneleigh

  • Advertising and Sales Promotion Manager – UK and Ireland Sales

    • May 2011 - Nov 2014
    • Stoneleigh

    AGCO is one of the world's largest manufacturers and distributors of agricultural equipment. AGCO sells its brands in more than 140 countries, has net sales of $10bn and employs over 22,000 people.• Supported the UK and Ireland brand sales teams and dealer network in all areas of marketing and communications.• Planned and delivered offline and online marketing and communications strategies, and sales campaigns utilising the full marketing mix in conjunction with national brand managers and central brand marketing teams.• Developed and managed brand marketing collateral together with trade press and media relations.• Budgetary control for all brand related marketing activity with a total annual spend of £600k.• Oversaw all AGCO attended UK and Ireland shows; including annual show programme and budget, development of stand format, defining staff requirements, planning show build-up and breakdown, and overall stand management.• Handled multiple external creative agencies and suppliers to meet project briefs, deadlines and budget.

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  TALIS Group

  • Coleshill

  • Marketing Project Manager (Interim)

    • Feb 2010 - Dec 2010
    • Coleshill

    TALIS (formerly Tyco Waterworks) is a market leader in the design, manufacture and supply of water pipe fittings and valves to the water industry. TALIS has revenues of $350m and employs 1500 people.• Project managed the delivery of a range of new product catalogues and technical datasheets to agreed £50k budget and deadlines.• Identified the range of products, including features and benefits, for inclusion in each publication.• Liaised with internal stakeholders to collate and verify technical information and source product samples.• Managed external agencies to ensure both the quality of work and project deadlines were met.

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  AGCO Corporation

  • Stoneleigh

  • Marketing Communications Manager - Harvesting

    • 2008 - 2009
    • Stoneleigh

    • Effective implementation and management of central advertising and sales promotion activities for a number of key business divisions across Europe, Africa and the Middle East.• Planning and execution of product group communications strategy, campaigns and brand management in conjunction with product marketing managers.• Accurately controlled product group related A&SP expenditure against agreed budgets and forecasts.• Use of full marketing mix (publications, advertising, point of sale, digital and direct mail) to support sales and marketing objectives.• Experience of managing in-house design teams, external agencies and working with customers, suppliers and trade media.

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  Castle Cement Limited

  • Wholesale Building Materials
  • 100 - 200 Employee

  • Marketing Services Controller

    • 1996 - 2008

    Castle Cement (now Hanson Cement) manufactures and distributes a wide range of cement, lime and related products to the construction industry. Castle had a £220m turnover and over 1000 employees.• Development and implementation of annual channel of sale marketing and communications plans with a £200k annual budget.• Worked closely with channel sales teams in support of sales and business plan objectives.• Managed the marketing requirements for various channels of sale using the full marketing mix.• Company packaging expert covering legislation, sack construction and artwork design.• Shared day to day management of a marketing assistant.• Represented Castle Cement both as an associate member of the Concrete Pipe Association, where I held the position of Chairman of Associates, and as a member of British Stone.• Trained and experienced Integrated Management Systems internal auditor resulting in a sound understanding of quality, environmental and health & safety procedure management.

  • Marketing Services Co-ordinator

    • 1993 - 1996

    • Developed the marketing communications function within a new central marketing department.

  • Marketing Co-ordinator

    • 1989 - 1993

    • Controlled the design and production of literature, advertising, in-store and promotional items, and product packaging.

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  ARC Limited

  • Loughborough

  • Market Analyst

    • 1986 - 1989
    • Loughborough

    ARC supplied a wide range of construction materials and is now part of Hanson UK.• Responsible for the collation of statistical and market information and the preparation of market reports as required.• Prepared market and financial reports to support proposals for new capital investment.