Experience

• 

  Link Engine Management

  • General Manager - Marketing

    • May 2021 - Present

    Having been self-employed for 30 years, I decided to take a great client up on their offer of becoming GM Marketing. My brief is to "provide strategic and people leadership of Link's global marketing functions and guide our marketing activities to achieve our international growth ambitions".

• 

  Marketing Association

  • Wellington & Wairarapa, New Zealand

  • Chairperson - Central Region Advisory Group

    • Jun 2017 - May 2021
    • Wellington & Wairarapa, New Zealand

• 

  The Syndicate

  • Wellington & Wairarapa, New Zealand

  • Principal, Brand and Marketing Strategy

    • Sep 2010 - May 2021
    • Wellington & Wairarapa, New Zealand

    After many years leading a brand agency, I worked as part of a virtual agency, still focusing on developing and delivering brand and marketing strategy. My role was making brands differentiated and relevant to the lives of both internal and external audiences.Specialties: Business purpose and value proposition. Brand strategy, positioning and propositions. Marketing strategy. Market definition and audience segmentation. Channel strategies. Marketing initiatives, tactics and executions. Measurements and outcomes.

• 

  Totem Communications

  • Managing Director

    • 1997 - Sep 2010