Experience

• 

  East African Portland Cement Plc

  • Kenya

  • Area Sales Manager

    • Jan 2022 - Present
    • Kenya

    • Define and ensure achievement of volume and revenue targets.• Route to market strategies implementation.• Conducting regular market intelligence and relaying the information to the management for decision making• Mapping market routes to ensure maximum coverage of the market area and monitoring route completion by the salesmen through the area sales assistants.• Capability development among the area sales assistants and distributor’s salesmen.• Ensuring vertical and horizontal market development and growth through optimal market execution.• Monitor constantly distributors stocks, sales and trade receivables of distributors and stockists and take corrective actions if and as required, to ensure that the business is healthy.• Monitoring market activation and general market enhancement equipment to ensure maximum productivity of company assets. • Guarding and ensuring growth of the market share in the region through excellent numeric distribution• Ensure adequate product listings and product visibility in outlets and monitoring brand trade performance through client call cycle schedules.• Supervise, motivate and develop the area sales assistants assigned in their areas to ensure maximum returns for the business.• Regularly oversee the area Sales assistants visits to outlets to ensure that the 4A`s (Availability, Accessibility, Affordability and Activation) are being applied and address any skills gaps.• Work in collaboration with the distributors and the area sales assistants to ensure stockiest and retail outlets in assigned territory are fully serviced as per agreed SLA`s.• Create value adding marketing/ business relationships, within the territory clients by resolving customer concerns and feedback.• Assist any East African Portlands regional budgeting activity assigned and drawing up of budgets for market activity recommendation.

• 

  Pepsi Bottling Ventures

  • Nairobi, Mt Kenya Region

  • Area Sales Manager

    • Aug 2018 - Dec 2021
    • Nairobi, Mt Kenya Region

    Set targets for different areas for the region and distributors. Ensured the distributor and area contribution is reflects growth of PY (past year) and the BP (business plan.) • Revenue generation in designated area.• Carried out P&L (profit and Loss accounts) for distributors in order to improve their outputs in terms of revenue achieved and the company goals in revenue contribution. Ensured that distributor ROI is conducive for operation. • Implemented CSR activities in the area of operations and ensured that the company outlook is favorable with the market customers.• Team player and team leader, worked, trained and got the best out of a huge workforce of company employees in the retail and distribution and also distributor salesmen in order to get the output out of them.• Achieved set KPI set on a monthly and yearly basis. Achieved set sell out, sell in targets of the month, ensuring deliveries are made in time, making sure that products are available along the required SKUs.• Created good customer relations with key accounts and distributors. Was able to create a solid relationship with key accounts’ in my area and distributors in order to ensure that products are available across the range and in conformity with all regulations and solve issues that may arise at any time among them.

• 

  Almasi Beverages Limited

  • Kenya
  • Food and Beverage Services
  • 200 - 300 Employee

  • Sales Area Manager

    • Jun 2013 - Jul 2018

    Set targets for different areas for the region and distributors. Ensured the distributor and area contribution is reflects growth of PY (past year) and the BP (business plan.) handling area volumes of over 1 million pay cases/ 6million unit cases, dependent on area contribution and potential.• Revenue generation in designated area, with expansive figure of over 200milion to 500million dependent on area contribution and potential.• Carried out P&L (profit and Loss accounts) for distributors in order to improve their outputs in terms of revenue achieved and the company goals in revenue contribution. Ensured that distributor ROI is conducive for operation. Handled distributor investments of over 48 million in the company custody.• Implemented CSR activities in the area of operations and ensured that the company outlook is favorable with the market customers.• Team player and team leader, worked, trained and got the best out of a huge workforce of company employees in the retail and distribution and also distributor salesmen in order to get the output out of them.• Achieved set KPI set on a monthly and yearly basis. Achieved set sell out, sell in targets of the month, ensuring deliveries are made in time, making sure that products are available along the required SKUs.• Created good customer relations with key accounts and distributors. Was able to create a solid relationship with key accounts’ in my area and distributors in order to ensure that products are available across the range and in conformity with all regulations and solve issues that may arise at any time among them.

  • Area Sales Representative

    • Jun 2013 - Mar 2015

• 

  Coca-Cola Coastal Bottlers Ltd

  • Mombasa

  • Area Sales Representative

    • Feb 2011 - May 2013
    • Mombasa

    • Volume achievement in market growth, in designated area.• Handled company assets and marketing materials. Was able to handle all company assets that were in my care, including promotional material, coolers and company vehicles. I did this through verification of all materials and ensuring all is stamped and documented.• Trained those working under me as a team leader, merchandisers and salesmen in order to achieve set targets through company required conditions.• Provided promotional activities for the company in the set area. Handled all company promotional activities including introducing new products in the market and promotion of existing products.• Grew set area in terms of past year performance and business plan. I was able to grow my area from a contribution of 7.8% t o 8% and grow the revenue contribution by 20%.• Provided market intelligence concerning the company. Provided important information on competition activities, pricing, products available in the market. Promotions that were available in the market and the best location for the products to move faster.