Bio
Credentials
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Google Adwords Fundamentals Individual Certification
GoogleMar, 2013- May, 2026
Experience
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United States
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Advertising Services
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1 - 100 Employee
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Director of UX and Information Design
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Mar 2021 - Present
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Associate Director of UX
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Jan 2020 - Mar 2021
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Senior Information Architect
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Jun 2017 - Jan 2020
Worked as the lead UX strategist/designer/IA at an integrated marketing agency in the design of 75+ enterprise-level websites focused on higher education, non-profit, and Baltimore-based organizations.Performed upfront research incl. competitive reviews, focus groups/interviews, surveys, heuristic reviews, google analytics analysis, and reviews of reviewing existing content/strategy.Owned all deliverables of the UX/IA phase including website strategy, personas, strawman/full Information Architecture, wireframes (with annotations of all intended functionality) and interactive prototypes using Invision. Validated IA/UX approach using Tree Tests (with Optimal Workshop) and moderated, talk-aloud usability test sessions.Developed a wireframing design system in Sketch software with 300+ components. Partnered with design and development teams to standardize all functionality/layouts/code base for more efficient ux, design and development phases.Served as the Lean UX advocate across the agency and facilitated 20+ workshops with internal and client teams to promote collaboration and rapid ideation. Outcomes of the workshops included general strategy, hand-sketched wireframes, personas and information architecture recommendations.
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Northrop Grumman Corporation
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Baltimore, MD
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User Experience Design Lead
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Sep 2015 - Jun 2017
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Baltimore, MD
Design lead of an HR application used by over 60,000 employees to maintain supervisor-employee relationships and manage personnel files.Executed all phases of the user-centered design process in an Agile environment, including conducting user interviews and developing personas, creating screen mo...
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Business Process Architect Manager
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Mar 2014 - Aug 2015
User Experience Design:Led a team of four to design the UI and business logic of a web application that tracks and displays long haul mail trucks real-time on a GIS interface, intended for users of varying levels of computer skills.Served as a proxy-product owner on an Agile team to provide business and usability recommendations on a set of MicroStrategy reports containing USPS mail validation data.Led a workgroup of MicroStrategy users to solicit requirements for report enhancements and developed recommendations to improve report usability.Developed a Excel questionnaire workbook for gathering HW/SW usage patterns. Leveraged questionnaire results to create personas for use in provisioning hardware and software.Client Relationship Building:I developed team brand trust and recognition among both internal and external client organizations by providing subject matter expertise and deep understanding of business goals. This was accomplished by serving as the primary program point-of-contact for the business support and external teams.Writing/Presentation:I wrote and presented high-level presentations tailored to client business needs used to communicate system issues and high-priority invoice data. These PowerPoint decks were crafted in such a way for a clear, concise display of information, as well as to contain an audience-specific tone.
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Consultant
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Sep 2010 - Mar 2014
Performed user testing using pre-production versions of a web application containing mail logistics data to gain client feedback on design decisions and usability.Led a functional application support team and designed interaction updates to a suite of five web applications, deployed over approximately 30 patch releases.
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Analyst
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Jul 2008 - Sep 2010
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CH-IV International
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Baltimore, Maryland Area
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Engineering Intern
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May 2007 - Aug 2007
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Baltimore, Maryland Area
Developed and edited Piping and Instrumentation diagrams for Liquefied Natural Gas peak shaving facilities around the United States.Solved heat and mass balances in order to size a bed of ambient air heat exchangers.Sized and costed piping and valves for industrial LNG equipment.Performed ad-hoc ...
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Education
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2015 - 2017University of Baltimore
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2004 - 2008University of Maryland
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Industry Focus. “Computer Software”
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