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Andrew J. Smith profile image

Andrew J. Smith

Director of Business Development at Empire Photography
Intro Book
Seasoned professional with expertise in photography, business development, and leadership.
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Location
Madison, Wisconsin, United States, US
Languages
  • Spanish -
Skills
  • Photography
  • Photojournalism
  • Digital Photography
  • Event Photography
  • Sports Photography
  • Show all
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Bio

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Andrew J. Smith is a seasoned professional with expertise in photography, business development, and leadership. He has held various roles, including Director of Business Development, Commercial Inside Sales Manager, E-Commerce Content Creator, and Lifestyles Consultant. Smith has also worked as a photographer for several organizations, including UW-Whitewater Sports Information and Royal Purple News. He holds a Master of Business Administration (MBA) and a Bachelor of Arts (B.A.) degree from Strayer University and the University of Wisconsin-Whitewater, respectively.

Credentials

  • Brand Design Foundations
    LinkedIn
    May, 2022
    - Apr, 2026
  • Learning Video Production and Editing
    LinkedIn
    Mar, 2022
    - Apr, 2026
  • Marketing Your Professional Service
    LinkedIn
    Mar, 2022
    - Apr, 2026
  • Creating a Connection Culture
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Developing Executive Presence
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Communicating about Culturally Sensitive Issues
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Confronting Bias: Thriving Across Our Differences
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Creating a Positive and Healthy Work Environment
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Diversity, Inclusion, and Belonging
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Diversity, Inclusion, and Belonging for Leaders and Managers
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Operational Excellence Foundations
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Six Sigma Foundations
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Skills for Inclusive Conversations
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • Become a Business Unit Manager
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Communicating in Times of Change
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Creating a Culture of Strategy Execution
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Digital Marketing Foundations
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Diversity and Inclusion in a Global Enterprise
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Executive Leadership
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Google Universal Analytics Essential Training (2020)
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Inclusive Leadership
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Leadership Blind Spots
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Leading Change
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Strategic Agility
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Talent Management
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • The Future of Performance Management
    LinkedIn
    Oct, 2021
    - Apr, 2026
  • Business Development Foundations
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Developing a YouTube Strategy
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Leadership Mindsets
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Learning Personal Branding
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Marketing and Monetizing on YouTube
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Project Management Foundations
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Social Media Marketing for Small Business
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • UX Foundations: Storytelling
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • When: The Scientific Secrets of Perfect Timing (Blinkist Summary)
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Become a Marketing Manager
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Building Creative Organizations
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Ideation for Marketers
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Managing for Results
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Marketing Communications
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Setting Business Unit Goals
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Unlock Your Team's Creativity
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Writing a Marketing Plan
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Brand Leadership: Building Brand and Culture
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Social Media for Leadership
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Defining Your Creative Edge to Promote Your Work
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Strategic Planning Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Communication Foundations
    LinkedIn
    Feb, 2020
    - Apr, 2026
  • Insights on Product Photography
    LinkedIn
    Feb, 2020
    - Apr, 2026
  • Lead Generation Foundations
    LinkedIn
    Feb, 2020
    - Apr, 2026
  • Master In-Demand Professional Soft Skills
    LinkedIn
    Feb, 2020
    - Apr, 2026
  • Becoming a Product Manager
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Cert Prep: FAA Part 107 Commercial Drone License
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Learning Headshot Photography
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Marketing Tools: Social Media
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Portrait Photography: Ten Styles with One Light
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Start a Side Hustle
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Get Unstuck from a Career Rut
    LinkedIn
    Dec, 2019
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Dec, 2019
    - Apr, 2026
  • Advanced Branding
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Advanced Consumer Behavior
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Advanced Product Marketing
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Brand and Marketing Integration
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Branding Foundations
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Influencer Marketing Foundations
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Leading with Kindness and Strength
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Marketing Foundations
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Marketing Foundations: Understanding Consumer Behavior
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Product Marketing Foundations
    Lynda.com
    Oct, 2019
    - Apr, 2026
  • Developing Business Acumen
    Lynda.com
    Jul, 2019
    - Apr, 2026
  • Leading without Formal Authority
    Lynda.com
    Jul, 2019
    - Apr, 2026
  • Learning Product Photography
    Lynda.com
    Jul, 2019
    - Apr, 2026
  • Teamwork Foundations
    Lynda.com
    Jul, 2019
    - Apr, 2026
  • DIGITAL ENTREPRENEURSHIP GRADUATE CERTIFICATE
    Strayer University
  • ENTREPRENEURIAL LEADERSHIP GRADUATE CERTIFICATE
    Strayer University
  • FINANCE AND ACCOUNTING FOR ENTREPRENEURS GRADUATE CERTIFICATE
    Strayer University
  • MARKETING AND BRANDING FOR ENTREPRENEURS GRADUATE CERTIFICATE
    Strayer University
  • Open Water SCUBA certification
    PADI

Experience

  • Empire Photography
    • Madison, Wisconsin, United States
    • Director of Business Development
      • Aug 2022 - Oct 2023
      • Madison, Wisconsin, United States

      Establishing relationships with potential accounts, which ultimately transformed into revenue-producing business partnerships. Through face-to-face meetings with clients, I proactively identified their pain points and effectively communicated the unique value of our services, differentiating our brand from the numerous competitors in our market area. Additionally, I collaborated closely with the senior leadership team to develop and finalize contracts, securing these valuable business partnerships. By diligently working towards our goal of acquiring at least one new account per month, we achieved consistent success and growth. Alongside these responsibilities, I efficiently photographed various events such as sport portraits, team pictures, graduation ceremonies, and yearbook photographs at multiple schools across Wisconsin. Through my efforts, I ensured the production of high-quality, sellable images for our retail website, further contributing to the success of our business.

  • Springs Window Fashions
    • Middleton, Wisconsin, United States
    • Commercial Inside Sales Manager
      • Oct 2020 - Aug 2022
      • Middleton, Wisconsin, United States

      In my role, I successfully contributed to the growth of territory revenue from $1.4 million to $4.5 million annually through various initiatives. This involved distributing leads, establishing partnerships, and effectively managing projects within the customer relationship management (CRM) system. Additionally, I played a crucial role in reinforcing brand value by educating and training dealer partners on new and existing products. I utilized presentations, written communication, and cellular communication to effectively convey the value proposition. To ensure smooth operations, I collaborated cross-functionally with customer service, credit, and engineering departments, resolving problems, and tackling projects together. In my pursuit of professional development, I actively attended training seminars to stay updated and enhance my skills in the field.

  • Desert 215 Superstore
    • Las Vegas, Nevada, United States
    • E-Commerce Content Creator
      • Jul 2016 - Oct 2020
      • Las Vegas, Nevada, United States

      I successfully strategized and executed impactful social media campaigns on platforms like Facebook, YouTube, and Instagram. These campaigns significantly improved the effectiveness of our sales funnel, leading to increased foot traffic and a substantial rise in new product purchases. Notably, on YouTube, I successfully grew views from only 17 to an impressive 313,895 and subscriptions from 18 to 493, highlighting the success of our video marketing efforts. Additionally, I played a key role in enhancing the e-commerce experience for each vehicle at the dealership, resulting in an enriched perceived value and representation of our products. Furthermore, I took charge of leading the sales staff, even without formal authority, to create promotional videos, employee portraits, and custom-made flyers, further enhancing our marketing efforts and increasing customer engagement.

  • Freedom graphics systems
    • Printing Services
    • 1 - 100 Employee
    • Purchasing Assistant/Buyer
      • Jan 2014 - Apr 2016

      As an assistant growing my knowledge was part of my daily operation though I was not only responsible for purchasing commodity offset printing paper as well as consumable items, I was also part of the inventory management team. Keeping tabs on all assets for reporting to the accounting dept. My responsibilities on the inventory management front were to accurately interpret usage reports to determine remaining stock on hand. For over 2 years I was working on end of month procedures and I even lead the end of year preparations for bank audits. I also was keeping tabs on all company owned assets at outsourced production locations was my responsibility and mine alone. Collaborating with numerous production companies to maintain accurate and timely information for use in tandem with our onsite end of month inventory. Making use of my charisma to establish rapport then retaining that through consistent communications via phone and email to maintain the offsite inventory(s).We used mainly Microsoft NAV dynamics inventory management software which I became quite savvy with, because I enjoy the challenge of new software. Parellel to the NAV inventory, we ran a spread sheet inventory in Microsoft Excel, which was not my main responsibility, though I can handle myself well in all Microsoft Office software. Overall my time at Freedom Graphics helped to develop my professional demeanor, encouraged me to ask more questions, and ultimately made me a better worker in any office environment.

    • Composition and layout Department
      • Jun 2012 - Jan 2014

      In this position I worked in basically a photographic print lab as an apprentice. We did not print your traditional photographs, instead we printed information onto lithographic printing plates which were then used to produce direct mail on printing presses. Accuracy was of the utmost importance in this position mainly because the plates are an essential piece of the printing production puzzle. Without them, production seises and money is lost. My duties included layout in Preps software per job ticket instructions, loading layouts into Rampage software, exposing and developing appropriate print plates for the press, and delivery to storage locations near the press(s)Shortly after my time in this department started I was approached by my former boss Dale Bennish, he asked me to join his department in the front office. I accepted and this began my voyage into purchasing/buying for Freedom Graphics LLC.

  • Best Buy
    • Janesville, WI
    • Lifestyles Consultant
      • Mar 2013 - Apr 2014
      • Janesville, WI

      At Best Buy, I was on the sales floor, working to establish rapport, trust, and a fun environment for the customer. Product knowledge was my best trust building tool. By being informed and able to answer customer questions it shows that I have the knowledge and adds clout to not only my reputation but also that of Best Buys reputation. The sales floor has always been a place of comfort for me, I shine when challenged with new situations. Working at Best Buy was just the place to shine for me. Every customer having similar and quite different questions and problems needing to be answered and solved. This aspect keeps you on your feet and keeps the knowledge pouring in.

  • Genesco
    • Janesville, WI
    • Regular PT Sales
      • Feb 2013 - Sep 2013
      • Janesville, WI

      Creating a fun and memorable shopping environment for all customers, helping to reinforce values and establish rapport. We consistently met and exceeded sales goals. Working on the sales floor and in the store room to maintain a consistent inventory arrangement that was easy to identify. Doing so helped us serve the customer more quickly and accurately. In sync with the product on hand we used the web based sales tools to sell products not available in store at the time. Doing so helped to achieve our sales goals parallel to keeping our customers happy with product availability.

  • UW-Whitewater Sports Information
    • University of Wisconsin at Whitewater
    • Photographer
      • Aug 2011 - Dec 2012
      • University of Wisconsin at Whitewater

      This was a wonderful experience for me as a photographer. Working for the UW-Whitewater athletic department I attended countless sporting events as the main photographer. I have photographed football, baseball, softball, basketball, wrestling, tennis, swimming, victory parades, gymnastics, volleyball, club sports of all sorts, and soccer.Through my experience I have learned to shoot action in all types of environments and that has helped me become a better photographer.

  • Royal Purple News
    • University of Wisconsin at Whitewater
    • Photography Editor
      • Sep 2010 - Dec 2012
      • University of Wisconsin at Whitewater

      My work with the Royal Purple trained me for more than just photojournalism, i learned team building, leadership, how to give and take criticisms about writing and photography. I worked hard at my job. I was responsible for getting nearly every image for the newspaper. I had a team of volunteers that helped me attain the images. i was their leader, and second me was my photo assistant. We shot everything we could, sporting events, alumni get togethers, meetings, features, still lives, what ever and where ever we needed to be we were. So by leading up the photography department of the paper i had the opportunity to attend many events, shoot in many lighting situations, and interact with a diverse student population. With out this job i wouldn't be what I am today; a confident, moment seizing, determined photographer.

  • Zumiez
    • Janesville WI
    • Second Assistant Manager
      • Mar 2009 - Apr 2010
      • Janesville WI

      My time at Zumiez helped to cultivate the importance of brand and consumer rapport. Constantly pushing myself and our staff to accomplish sales goals, promote new products and to get to know the customer. Aside from opening and closing duties, we shared the responsibility of merchandizing the store with new product keeping a fresh appeal. We worked together to do inventory audits as well as working together on the sales floor. Zumiez provides a platform for young people to grow their sales ability while growing their product knowledge. I always felt part of a family while working there.

Education

  • 2017 - 2019
    Strayer University
    Master of Business Administration - MBA, Digital Communication and Media/Multimedia
  • 2010 - 2012
    University of Wisconsin-Whitewater
    Bachelor of Arts (B.A.), Art/Art Studies, General
  • 2007 - 2010
    University of Wisconsin-Rock County
    N/A - Continued on to acheive a B.A. at UW - Whitewater, Universal Education
  • 2003 - 2007
    Milton High School
    High school diploma, Mathematics and Computer Science

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