Experience

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  Veritas Fine Cannabis

  • United States
  • Manufacturing
  • 1 - 100 Employee

  • Director of Sales and Marketing

    • Jul 2023 - Present

  • Regional Sales Manager

    • May 2018 - Jan 2024

    REGIONAL SALE MANAGER: Sold products by maintaining and expanding customer base within set sales region by identifying sales leads and closing those leads. Developed and implemented sales team structure and pay schedule to help grow and expand sales team.▪ Generate Leads and negotiate all contracts with prospective clients▪ Help determine pricing for new products and promotions▪ Prepare weekly/monthly reports and maintain company CRM with current and prospective clients ▪ Coordinate sales efforts with marketing programs▪ Collect payments from current clients as well as track current clients AR balances to make sure they are within their term limits. ▪ Visiting clients and potential clients to evaluate needs or promote products and services.

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  SneekEazy

  • General Manager

    • Oct 2017 - Apr 2018

    Manage multiple restaurant and bar locations providing all levels of executive and operational support to ownership, staff members, and vendors. Oversee day to day operations maintaining a professional, fun, safe environment while working towards meeting and exceeding budget & COGS goals. Fill diverse position requirements including working on accounts payable and receivable, managing monthly budgets and collating spending reports. Develop reports on sales, labor, and cost of goods sold. Create and manage Dropbox documents, event/holiday calendars, and employee schedules.▪ Serve as acting General Manager, developing, updating and implementing a variety of policies to manage a fast- pace, high energy hospitality environment.▪ Create and implemented standard operating procedures policies while staying in complete human resource compliance.▪ Create and maintained lasting and mutually beneficial relationships with vendors.▪ Improve employee satisfaction and company culture ▪ Implement ordering and inventory procedures

  • Director of Marketing

    • May 2017 - Apr 2018

    Develop the marketing strategy for Sneekeazy including campaign events, PR, and digital marketing. Oversee all aspects of marketing, building relationships with local media outlets and social media influencers. Creating traditional and nontraditional marketing campaigns while trying to maximize a given marketing budget. ▪ Serve as acting Director of Marketing, developing and implementing a variety of marketing strategies to create awareness for the new venues prior to opening.▪ Create all social media platforms and implement an online strategy to gain exposure through building relationships with local social media influencers. ▪ Develop relationships with local media outlets to gain exposure through advertising and local news stories. ▪ Create one off and weekly promotion events to generate business during off peak times. ▪ Create and oversee all marketing messaging and collateral.

• 

  Element Kitchen & Cocktail

  • General Manager

    • Oct 2017 - Mar 2018

    Manage multiple restaurant and bar locations providing all levels of executive and operational support to ownership, staff members, and vendors. Oversee day to day operations maintaining a professional, fun, safe environment while working towards meeting and exceeding budget & COGS goals. Fill diverse position requirements including working on accounts payable and receivable, managing monthly budgets and collating spending reports. Develop reports on sales, labor, and cost of goods sold. Create and manage Dropbox documents, event/holiday calendars, and employee schedules.▪ Serve as acting General Manager, developing, updating and implementing a variety of policies to manage a fast- pace, high energy hospitality environment.▪ Create and implemented standard operating procedures policies while staying in complete human resource compliance.▪ Create and maintained lasting and mutually beneficial relationships with vendors.▪ Improve employee satisfaction and company culture ▪ Implement ordering and inventory procedures

  • Director of Marketing

    • May 2017 - Mar 2018

    Develop the marketing strategy for Element Kitchen & Cocktail including campaign events, PR, and digital marketing. Oversee all aspects of marketing, building relationships with local media outlets and social media influencers. Creating traditional and nontraditional marketing campaigns while trying to maximize a given marketing budget. ▪ Serve as acting Director of Marketing, developing and implementing a variety of marketing strategies to create awareness for the new venues prior to opening.▪ Create all social media platforms and implement an online strategy to gain exposure through building relationships with local social media influencers. ▪ Develop relationships with local media outlets to gain exposure through advertising and local news stories. ▪ Create one off and weekly promotion events to generate business during off peak times. ▪ Create and oversee all marketing messaging and collateral.

• 

  ELEMENT HOSPITALITY LLC

  • Las Vegas, Nevada

  • Controller

    • Nov 2015 - May 2017
    • Las Vegas, Nevada

    Manage all daily operations including marketing, administrative and financial duties. Ensure efficient workflow throughout all departments by maintaining Standard Operating Procedures. Collaborate and schedule projects with sales representatives, administrative professionals and VIP hosts.▪ Manage and oversee multiple companies’ finances keeping up with the day to day bookkeeping. Send out monthly P&L, Balance Sheet, & AR/AP reports for all companies. ▪ Develop messaging for marketing pieces, overseeing multiple company websites, and social media accounts.▪ Serve as the affiliate manager and special project leader, creating and developing sustainable partnerships.▪ Manage multiple company websites and update all event calendars.▪ Listen and respond to customer needs, ensure quality experience and resolve challenges.▪ Develop sales tracking procedures for all events for all venues to ensure commission payouts are timely and accurate.

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  33Group

  • Director of Operations

    • Feb 2013 - Nov 2015

    Manage all daily operations including marketing and sales efforts. Develop and implement company Standard Operating Procedures to ensure efficient workflow throughout all departments. Create and build an in-house sales team that consists of promoters and VIP hosts, as well as build relationships with other companies to create an affiliate sales program.▪ Create a sales team of inhouse and affiliate promoters and VIP hosts to increase sales for all venues.▪ Develop messaging for marketing pieces, overseeing multiple company websites, and social media accounts.▪ Serve as the affiliate manager and special project leader, creating and developing sustainable partnerships.▪ Implement standard operating procedures and sales goals company wide▪ Facilitate all leads to convert them into sales and repeat customers. ▪ Listen and respond to customer needs, ensure quality experience and resolve challenges.▪ Develop sales tracking procedures for all events for all venues to ensure commission payouts are timely and accurate.

  • Promotions Manager

    • Aug 2010 - Feb 2013

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  MADaM Entertianment

  • Host

    • Oct 2009 - Aug 2010

    Bring people to affiliated venues and MADaM eventsPut together & sell VIP packagesPromote MADaM Events

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  Fisher's Liquor Barn

  • Customer Service

    • Feb 2008 - Aug 2009

    Stock shelves and design displays Provide customer service Extensive sells & liquor knowledge Train new employees