Experience

• 

  UBX Training UK

  • Head of Franchise Recruitment Marketing

    • Jan 2022 - Present

    UBX is the world’s fastest growing boxing franchise and launched in the UK and Ireland in January 2022. • Accountable for the entire franchise recruitment marketing function.• Developed the campaign to launch UBX into the UK franchise market.• Accountable for franchise lead generation through multi-channel marketing.• Set up the franchise recruitment CRM system, including creating the sales pipeline, copywriting and building the initial email sequence and synching the CRM system with the franchise recruitment website. • Put in place tracking and analysis so that effectiveness of the entire franchise sales and marketing function is measured continuously. • Producing email campaigns that are delivered to existing databases and franchise directories that are responsible for generating early franchise sales.

• 

  énergie Fitness

  • United Kingdom
  • Wellness and Fitness Services
  • 500 - 600 Employee

  • Head of Franchise Recruitment Marketing

    • Sep 2020 - Present

    • Accountable for entire franchise recruitment marketing function.• Management of the multi-channel lead generation campaign. • Copywriting and delivering of targeted email campaigns to drive attendance at Discovery Meetings and to re-engage prospects to become franchisees. • Detailed analysis, reporting and driving continuous improvements in the franchise recruitment process.• Produced the highest number of leads of any franchisor with a plus £100k investment level during the challenging year of 2021. (Source BFA Workbuzz survey).

  • Head of Marketing and Communications

    • Sep 2016 - Sep 2020

    • Accountable for franchise recruitment marketing, consumer marketing and internal and external communications. • Took a lead role in the submission for the Elite Franchise Top 100 UK Franchises, helping énergie Fitness secure four consecutive top 10 finishes (2nd 2019, 6th 2020, 3rd 2021, 10th 2022).• Drove the marketing activity that helped to generate 5 franchise sales a month for 14 consecutive months.• Focussed on continuous improvements in the franchise marketing process that achieved record number of Franchise Discovery Day attendees in the history of the company in February 2020 prior to the pandemic.• Oversaw network wide re-brand from Fit4less by énergie to énergie Fitness, working with leading agencies Seven Hills and Dragonfish to create a new brand proposition and messaging.

• 

  Be Military Fit

  • Franchise Recruitment Marketing Consultant

    • May 2020 - Jul 2021

    • BMF with Bear Grylls had transitioned from a company owned model to a franchise model• Working with the team, I took accountability for the entire franchise recruitment marketing function• Created the sales pipeline and reporting withing the HubSpot CRM system• Consistently delivered targeted email campaigns to the prospect database to drive attendance at Discovery Webinars • Produced the copy for new franchise website