Experience

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  Kaiser Permanente

  • Senior Manager, Content Architecture, KP Digital

    • 2020 - Present

    Expanded mission and charter of Content Architecture under newly formed KP Digital Organization. Led the strategy and implementation for an integrated Omnichannel Content Solutions Framework.Leveraged content standards to create automated content acquisition workflows.Forged collaborations across product teams, to support omnichannel personalized digital healthcare experiences for 12.6 million Kaiser Permanente members.Launched Content Specification program, responsible for alignment of content and experience workstreams with semantic and structural content standards.Led team of experience and data architects to support dynamic personalization and omnichannel delivery in the context of comprehensive digital health care experiences for the largest integrated healthcare provider in the U.S. Developed new capabilities for editorial development of high-quality omnichannel health content. These capabilities leveraged a the skills of a wide array of editorial teams to acquire content in a highly efficient workflow using automated processes.

  • Senior Manager, Content Architecture, Digital Experience Center

    • 2018 - 2020

    Created and led the Content Architecture Group, responsible for developing standards and services to enable content interoperability, omnichannel delivery, and dynamic personalization.Recruited team of taxonomists, content strategists, and information architects.Formed an enterprise-wide Metadata Working Group which led to the development, delivery and management of the first governed enterprise metadata taxonomy.Drove strategy, architecture, and proof-of-concept deployment for omnichannel content management and distribution: Content Hub.Launched Content Specification program, responsible for alignment of content and experience workstreams with semantic and structural content standards.

  • Content Architect (Contract)

    • 2016 - 2018

    Strategic consultant to act as principal enterprise content strategist for Kaiser Permanente's multi-year consumer digital experience initiative.

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  Finitiv Corporation

  • San Mateo, CA

  • Founder, Principal

    • 2008 - 2016
    • San Mateo, CA

    Created organization to provide publishing and media companies with content strategy consulting services and cloud services for digital content production and distribution.Delivered strategic solutions for digital content and publishing for a wide variety of organzizations in healthcare, reference, and education marketplaces.Envisioned, designed, and led development of PCSbeacon, Finitiv's subscription platform for book publishers. PCSbeacon was used in market-facing programs with a variety of publishers including West Academic and John Wiley & Sons.

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  University of Chicago Press

  • Chicago

  • Manager, Digital Media

    • 2006 - 2008
    • Chicago

    Created and led Digital Media Group, of The University of Chicago Press Books Division. Led organizational strategy, staffing, digital strategy, systems development, and product delivery.Developed content processes and standards to be applied across digital delivery programs, including metadata repository, automated distribution capabilities, and DITA compliance.The Digital Media Group developed and launched the Chicago Manual of Style subscription service, and initiated the Books Divison's digital distribution program.

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  EVB

  • San Francisco Bay Area

  • Senior Producer

    • 2004 - 2006
    • San Francisco Bay Area

    In support of a campaign for Microsoft, created a search-based intelligent response platform, with natural language processing to simulate live interaction with video-based avatar.Overall responsibility for content creation, solution architecture, design, creative development, and media production. Success of campaign supported successful acquisition of EVB by Omnicom Group.

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  Niteo Partners

  • San Francisco

  • Managing Director, San Francisco (ZEFER)

    • 2000 - 2003
    • San Francisco

    • Led over 70 content strategists, designers, and technologists in delivering digital content and ecommerce solutions to Fortune 1000 companies and new ventures.• Assumed overall relationship management with clients which included Kaplan Inc., Sun Microsystems, and Cal Fed Bank.• Created partnerships with CMS providers to deliver content management solutions.• Developed and delivered content strategy and management service offering to enable greater workflow efficiency and content reuse.