Okay, let’s tackle this. So Andres Velez has 16 years of experience as a General Manager, which is a significant amount of time in the retail industry. The location is Closter, New Jersey, which is a suburban area with a moderate cost of living. The industry is hardware supply, which is a niche market. Considering the experience, location, and industry, I would estimate his hourly rate to be around $75. This is a rough estimate, as it's difficult to pinpoint an exact rate without more information about his specific skills, qualifications, and the level of demand for his services in the area. However, based on national averages for retail managers, $75 seems like a reasonable estimate.